What will capture the attention of digital audiences in this unprecedented age of video innovation? In December of 2015, Oxford University’s Reuters Institute for the Study of Journalism conducted an exclusive survey of top editors, CEOs, and Directors of Video to prophesize the near future of video (find it here). Based on research reports by Reuters Institute, Forbes, and other video marketing experts, here are the ultimate predictions for digital video in 2016.
The Super Bowl attracts major media attention, claiming an audience of over 100 million viewers each year. Although the event is centered around touchdowns and tackles, viewers have also learned to watch for the multimillion-dollar ad campaigns that range from wonderfully entertaining, to gasp-worthy shocking. And where there are ad investments that size, there are publishers (naturally) looking to become involved.
Topics: Video Trends
It’s safe to say that the modern day media landscape is constantly evolving. Whether it be Snapchat introducing their Discover platform or Instagram rolling out an enhanced newsfeed, the news consumption industry understands the power of video. In fact, people spent more time watching digital video than they did simply scrolling through social media feeds in 2015.
“Going viral” is a term that everyone has heard, and in today’s digital world it’s pretty much the equivalent to stardom. “Charlie Bit My Finger” was one of the first videos ever to go viral, and the timeless clip still makes people laugh. Today, many publishers have committed to integrating popular videos into their websites. Mashable and The Telegraph have entire sections on their sites dedicated to viral videos. But what exactly makes a viral video, viral? There are three common characteristics that most viral videos possess: short titles and short form, humorous topics, and a popular video publisher.
Topics: Video Trends
Vertical video is rapidly gaining popularity, and publishers are working to meet the demand for this social media-inspired format. It’s becoming more and more common amongst publishers who are trying to win over their millennial audience. Snapchat has added additional publishers to its vertical video platform, Discover, and major publishers like Hearst have even launched straight-to-Snapchat content. Creating videos in both standard and vertical format requires a large amount of time and resources, but publishers are starting to invest more readily in vertical platforms. Many are even producing vertical video for their native sites and apps. So which publishers have really committed to incorporating vertical video into their strategy?
IMAGE: MASHABLE COMPOSITE/ALEX WILLIAMSON/CORBIS
A version of this article was originally published by Mashable.
Humans have been building solutions that make us better, faster and stronger since we discovered that we could fashion tools out of rocks and twigs. Our earliest technological innovations focused on amplifying our physical skills, but once Alan Turing created an early example of the modern computer with his code-breaking machine, our attention increasingly turned towards processing information as quickly as possible to mimic human cognition. Today, everything from our watches to our thermostats are ready and able to process information far faster than our brains can.
Consumers today prefer to get information about the world through video. And the obsession with video is not exclusive to the U.S., it’s evident across different countries and cultures. Now that the entire world craves this medium, publishers everywhere are investing in video. Video is challenging by nature, and international publishers have even more factors to consider in their strategy. How do international publishers work with different languages, cultures, and countries when approaching video?
Topics: Video Trends
Automated journalism has rapidly become a much-debated topic within the publishing industry this year. But many members of the publishing community still have some questions about what exactly automated journalism is, and what the controversial innovation means for their career. It’s important to have a clear definition of automated journalism that’s understood at all levels—and all ages—as more publishers consider adopting these types of solutions.
Between countless new video-centric social media platforms, the transition from Flash to HTML5, and the rise in vertical video, publishers have their hands full trying to keep up with emerging video formats. Video teams are more valuable than ever, which also means they're in a highly pressured position. What are the key reasons that video professionals in publishing have the most challenging jobs?
Halloween is right around the corner. For some of us, that means horror is in the air. It’s a time when our digital life can become consumed with videos of terrible costume gags, ghosts of embarrassing Snapchats, spooky text emojis and, worst of all, amateur video creation.
The video craze has taken over social media. Most popular (and for some most overrated) is the vertical video obsession. Portrait-orientation videos reflect media-lovers’ fixation on their smart phones, so it’s not surprising the fad has taken off, leaving many with what people call “vertical video syndrome.” Unsurprisingly, there’s still a wave of vertical video haters. The outspoken group has presented some valid points about the format. But with its increasingly frequent appearances in publishers’ and major brands’ content, these naysayers may have to reconsider. Is there anything wrong with “vertical video syndrome”? In fact, can we even call this preference a “syndrome” at all? Even the most prominent criticisms on vertical video are losing traction; let’s debunk a few of these critiques.
We may throw around the term “text-to-video” a little too casually here at Wibbitz. In all honesty most of us hadn’t even heard of the technology prior to joining the team. The concept of text-to-video is probably foreign to you for a good reason, it’s foreign to just about everyone. Text-to-video technology is new to both the tech and publishing worlds, and Wibbitz’s version is distinctly unique.
Autoplay video has become an expected guest at almost all social media parties. Scrolling through our feeds, we’re accustomed to seeing a glimpse of the TransAsia Taiwan plane crash next to video snippets of a friend’s birthday shenanigans. Although first met with some pushback from consumers, it appears most have accepted that the autoplay feature is here for the long haul. And besides, who needs the extra effort of clicking “play” anyway?
Facebook CEO Mark Zuckerberg has declared that in five years, Facebook will be primarily video content. What was born as a social network for Harvard students has grown into a multi-use site with 1.39 billion monthly users. From the introduction of Timeline, to majorly improving the Newsfeed, Facebook has undergone many changes and added new features over the years. But the most recent changes on the site are here to stay, and have lead to the noticeable uptick in videos. Consumer uploaded videos, video ads, brand and media videos all flood our newsfeeds. If Zuckerberg is right (which he usually is when it comes to Facebook), then this is just the beginning of the site’s boom in video.
Mobile & video have been two of the hottest topics in the publishing and brand worlds for 2015 thus far. Put them together and, woowee, that's one HOT commodity. But is it all just talk? Or is the craze fully justified by what consumers are actually doing. As you may have guessed- the latter is true. Based on the most recent studies from 2014, mobile video is indeed on the rise (and rising quickly). I've weeded through heaps of stats, reports, and surveys to uncover these six must-know facts on key mobile video trends. We even put together a beautiful infographic, perfect for sharing to keep all your contacts in the know.
Topics: Video Trends
Valentine’s Day…the best (or worst) day for romance of the year. Even if you won’t be spending the holiday with a honey, everyone can appreciate a good love story. Though for many couples in our technology infused world, a story doesn’t quite cut it. Love stories and letters were once satisfactory forms to share our undying love, but we now crave an even more engaging way of reliving those special moments. Videos are preferred, and sometimes even expected, to document our most meaningful memories.
Topics: Video Trends