The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.
The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.
Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.
As the creators of the award-winning AlphaGo bot can attest to, building automation technology to imitate a human’s decision process is an art in itself. Algorithms can be taught to follow an extensive set of combinations, but only a “human touch” can transform an end product into the champion of Go – or, in our case, a storytelling vessel that fellow humans will connect with. Yaron Bloch, our Head of Product, explains it best:
The media industry has conventionally been the first port of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content. Although some of these technologies sound like they’re straight from a sci-fi film, we’ll show you how they’re being used to transform the content creation and distribution process.
Following the recent explosion of digital video in the news industry, many legacy publishers are just now starting to rebuild their newsrooms around the trend that has already become the norm. And for good reason - digital video is instantly gratifying in nature, creating a massive consumer demand. Video-focused newsrooms are overshadowing their competitors by bringing in big traffic and revenue numbers and appealing to audiences. But as more and more publishers jump on the digital video train, news sites that maintain their legacy roots may actually be the ones that rise above the competition. The key is an editorial content strategy that places an equal emphasis on visually dynamic video and well written text.
We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! Each month we’ll be featuring one of our star publishers and their talented editorial team for our Partner Spotlight series. We’ve selected 10BEST as our first partner to showcase, whose team of travel experts has taken our List Videos to new levels. Watch for a new Partner Spotlight each month as we highlight the successes of publishers looking to shake up the industry—and if you’re one of them, you might be next!
What kind of conversation occurs when a diverse group of media industry leaders wind up around a dinner table? A memorable one, rich with varied perspectives. Wibbitz hosted journalists, business executives, and editorial leaders for dinner and table talk about the thrilling—and sometimes terrifying—changes bubbling up in our industry. The media dinner was held in New York and brought together millennial audience gurus from companies including Mic, Vice News, Mashable, Spotify, Quartz, Digiday, Bustle, Perform Group, Adweek, Tasting Table, YouNow, and AdExchanger.
Topics: Video Trends
Buzzfeed may not have invented the list, but they certainly made a splash in the publishing industry with their mastery of the list article. Listicles have now been widely adopted and acknowledged by publishers as an important article format in the digital age. As a company that strives to provide turnkey solutions for producing easily digestible and visually stimulating content, Wibbitz has launched the List Video so that publishers can capitalize on the list trend that has quickly evolved into an industry norm. The List Video is a feature in our Control Room platform, and works by using a list of text content to automatically create a short-form video complete with transitions, text overlays, and after-effects.
There's no doubt that people are consuming more and more video, but is it all funny cat videos they're watching? With the wide variety of video content available, it's important to understand how audiences are responding to each type. As Daniel Kahneman’s bestselling cognitive science book Thinking, Fast and Slow proposes, the human brain tends toward efficiency and, dare we say, “laziness.” Our brains prefer to consume video content over text because it can be processed quickly without much effort. Although some people prefer to read the news rather than watch it, an increasing amount of consumers want news videos to enhance and complement their news experience. Chartbeat collected data about consumption patterns for news videos across sites of more than 50 publishers to find out the affect of news videos on viewership. So how are audiences responding and reacting to news videos?
What will capture the attention of digital audiences in this unprecedented age of video innovation? In December of 2015, Oxford University’s Reuters Institute for the Study of Journalism conducted an exclusive survey of top editors, CEOs, and Directors of Video to prophesize the near future of video (find it here). Based on research reports by Reuters Institute, Forbes, and other video marketing experts, here are the ultimate predictions for digital video in 2016.
Topics: Video Trends
The Super Bowl attracts major media attention, claiming an audience of over 100 million viewers each year. Although the event is centered around touchdowns and tackles, viewers have also learned to watch for the multimillion-dollar ad campaigns that range from wonderfully entertaining, to gasp-worthy shocking. And where there are ad investments that size, there are publishers (naturally) looking to become involved.
Topics: Video Trends
It’s safe to say that the modern day media landscape is constantly evolving. Whether it be Snapchat introducing their Discover platform or Instagram rolling out an enhanced newsfeed, the news consumption industry understands the power of video. In fact, people spent more time watching digital video than they did simply scrolling through social media feeds in 2015.
“Going viral” is a term that everyone has heard, and in today’s digital world it’s pretty much the equivalent to stardom. “Charlie Bit My Finger” was one of the first videos ever to go viral, and the timeless clip still makes people laugh. Today, many publishers have committed to integrating popular videos into their websites. Mashable and The Telegraph have entire sections on their sites dedicated to viral videos. But what exactly makes a viral video, viral? There are three common characteristics that most viral videos possess: short titles and short form, humorous topics, and a popular video publisher.
Topics: Video Trends
Vertical video is rapidly gaining popularity, and publishers are working to meet the demand for this social media-inspired format. It’s becoming more and more common amongst publishers who are trying to win over their millennial audience. Snapchat has added additional publishers to its vertical video platform, Discover, and major publishers like Hearst have even launched straight-to-Snapchat content. Creating videos in both standard and vertical format requires a large amount of time and resources, but publishers are starting to invest more readily in vertical platforms. Many are even producing vertical video for their native sites and apps. So which publishers have really committed to incorporating vertical video into their strategy?
A version of this article was originally published by Mashable.
Humans have been building solutions that make us better, faster and stronger since we discovered that we could fashion tools out of rocks and twigs. Our earliest technological innovations focused on amplifying our physical skills, but once Alan Turing created an early example of the modern computer with his code-breaking machine, our attention increasingly turned towards processing information as quickly as possible to mimic human cognition. Today, everything from our watches to our thermostats are ready and able to process information far faster than our brains can.
Consumers today prefer to get information about the world through video. And the obsession with video is not exclusive to the U.S., it’s evident across different countries and cultures. Now that the entire world craves this medium, publishers everywhere are investing in video. Video is challenging by nature, and international publishers have even more factors to consider in their strategy. How do international publishers work with different languages, cultures, and countries when approaching video?
Topics: Video Trends
Automated journalism has rapidly become a much-debated topic within the publishing industry this year. But many members of the publishing community still have some questions about what exactly automated journalism is, and what the controversial innovation means for their career. It’s important to have a clear definition of automated journalism that’s understood at all levels—and all ages—as more publishers consider adopting these types of solutions.
Between countless new video-centric social media platforms, the transition from Flash to HTML5, and the rise in vertical video, publishers have their hands full trying to keep up with emerging video formats. Video teams are more valuable than ever, which also means they're in a highly pressured position. What are the key reasons that video professionals in publishing have the most challenging jobs?
Halloween is right around the corner. For some of us, that means horror is in the air. It’s a time when our digital life can become consumed with videos of terrible costume gags, ghosts of embarrassing Snapchats, spooky text emojis and, worst of all, amateur video creation.
The video craze has taken over social media. Most popular (and for some most overrated) is the vertical video obsession. Portrait-orientation videos reflect media-lovers’ fixation on their smart phones, so it’s not surprising the fad has taken off, leaving many with what people call “vertical video syndrome.” Unsurprisingly, there’s still a wave of vertical video haters. The outspoken group has presented some valid points about the format. But with its increasingly frequent appearances in publishers’ and major brands’ content, these naysayers may have to reconsider. Is there anything wrong with “vertical video syndrome”? In fact, can we even call this preference a “syndrome” at all? Even the most prominent criticisms on vertical video are losing traction; let’s debunk a few of these critiques.
We may throw around the term “text-to-video” a little too casually here at Wibbitz. In all honesty most of us hadn’t even heard of the technology prior to joining the team. The concept of text-to-video is probably foreign to you for a good reason, it’s foreign to just about everyone. Text-to-video technology is new to both the tech and publishing worlds, and Wibbitz’s version is distinctly unique.
Autoplay video has become an expected guest at almost all social media parties. Scrolling through our feeds, we’re accustomed to seeing a glimpse of the TransAsia Taiwan plane crash next to video snippets of a friend’s birthday shenanigans. Although first met with some pushback from consumers, it appears most have accepted that the autoplay feature is here for the long haul. And besides, who needs the extra effort of clicking “play” anyway?
Facebook CEO Mark Zuckerberg has declared that in five years, Facebook will be primarily video content. What was born as a social network for Harvard students has grown into a multi-use site with 1.39 billion monthly users. From the introduction of Timeline, to majorly improving the Newsfeed, Facebook has undergone many changes and added new features over the years. But the most recent changes on the site are here to stay, and have lead to the noticeable uptick in videos. Consumer uploaded videos, video ads, brand and media videos all flood our newsfeeds. If Zuckerberg is right (which he usually is when it comes to Facebook), then this is just the beginning of the site’s boom in video.