5 Steps for Covering Viral Stories with Video

Posted by Kyle Basedow on Jun 20, 2017 10:54:31 AM

The best part about working with the news is that there is never a dull moment. Something is always breaking, trending or going viral. Sometimes, it can be all three. However, it’s important to make the distinction between the three because while they can all be related or even about the same thing, they are not interchangeable.

  • Breaking news often deals with stories that are happening right now, and that the public needs to know because they carry some sort of importance one way or another.

  • Trending news often builds up over time and picks up traction at a slower pace before reaching a peak and falling off in rapid succession.

  • Viral news is nearly identical to trending news except it spreads faster, and often has a longer lifespan than a piece of news that is “trending."

Of the three, viral news can be the toughest to cover - especially with video - as the details available are usually sparse. If a video or tweet or heartwarming story suddenly goes viral, you want to try and get out ahead of the pack… but it’s important that your speed doesn’t impact the accuracy of your story. When covering a viral story, here are some steps you should make sure you’re checking off:

Topics: Editorial Resources, Video Trends

Wibbitz Weekly Roundup: Top 5 Stories in Media & Publishing

Posted by Li Zhao on Jun 19, 2017 9:32:00 AM

It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!

Topics: Editorial Resources, Video Trends

Why Autoplay & Scroll-to-Play is the Best Way

Posted by Sarah Hughes on May 25, 2017 4:47:59 PM

The first introduction of autoplay may be attributed to the now-defunct Vine, but it wasn’t until Facebook adopted the format a year later (and the ALS Ice Bucket Challenge started popping up in our feeds) that autoplay started getting the industry-wide attention it deserved. Now, another four years later, autoplay has become the standard video format on every social feed, and most major publishers have followed suit on their own websites. However, “autoplay” is a bit of a broad term. Scroll-to-play, the type of autoplay that is common on social platforms, will autoplay a video once it arrives on screen, and will stop once a user scrolls past to allow for the next video to play. But on many publishers’ sites, a video will autoplay as soon as a page loads – so it may not be seen if it isn’t placed above the fold. Publishers need to do everything in their power to make their website’s content as valuable as possible to both advertisers and their audience. That means placing players above the fold, creating relevant video content, and, for the following reasons, setting them to autoplay and scroll-to-play:

Topics: Video Trends, Video Monetization

The 4 Best Places for Video Players on Your Website

Posted by Sarah Hughes on May 23, 2017 12:16:47 PM

Most publishers have already figured out by now that their website needs video. Video has proven to be the best way to drive, engage, and keep audiences on site… and to generate some serious revenue. However, digital video is a pretty big investment. It’s not enough to just ramp up video production and expect a profitable ROI. Video viewability has a huge impact on video monetization – so the way in which videos are distributed across a publisher’s website (and where they’re distributed to) deserves just as much attention as the way they’re produced. In short, the videos that have the most potential for engagement and revenue are the videos that audiences actually see

Here, in order, are the four locations on an article page that video players should be placed to ensure optimal video viewability, along with five examples from our most profitable publishing partners:

Topics: Video Trends, Video Monetization

Infographic: The Creative AI Landscape

Posted by Sarah Hughes on May 11, 2017 9:00:00 AM

AI has been used to speed up processes and take over the busy work in multiple creative industries as of late. But can smart machines also be used to actually create content? We decided to answer that question by compiling 35 AI companies whose powerful technologies are automating the creation of four different types of content: text, audio, graphic design, and video. With these tools in hand, any content creator can tell their story in any way that they like. 

Topics: Editorial Resources, Video Trends

Millennials vs Generation Z: How everyone's favorite audience demographics are consuming media

Posted by Gal Shyli on May 9, 2017 12:44:42 PM

“Wait, how are you already on Snapchat?!”

For the first time in my 26-year-old life, I felt old. Watching my 10-year-old nephew Snapping away with such ease left me completely speechless. I couldn’t help but laugh as I recalled how foreign Snapchat, and Instagram for that matter, used to feel. I vividly remember trying to figure out filters and hashtags, while it appears like my nephew was born a pro. I can pinpoint the day my family got its first computer and how I anxiously awaited every connection to AIM so I could chat with my crush before my time on the shared computer expired...

Topics: Video Trends, Audience Insights

A Word from the Wibbitz Editors: How to Create Videos for your Top Trending Articles

Posted by Bradley Popkin on May 2, 2017 12:19:08 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley reveals how to create the most impactful videos for your top-trending articles.

Topics: Editorial Resources, Video Trends

The 80/20 Rule: How to Make the Biggest Impact with Video

Posted by Ido Niv-Ron on Apr 27, 2017 10:22:25 AM

Working closely our publishing partners, our VP of Sales Ido Niv-Ron discovered an important trend that every publisher should follow to maximize engagement and ROI. You can find the original version of his article on Digiday here.

Topics: Video Trends, Video Monetization

Wibbitz Video Themes: Find the perfect style for your story

Posted by Sarah Hughes on Apr 5, 2017 6:14:03 PM

The Wibbitz team strives to establish unique relationships with each of our partners. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. Themes change the look and feel of your video, including stylized text overlays, transitions, and visual effects. 

Topics: Product Updates, Video Trends

Five Things We Learned at the Digiday Publishing Summit 2017

Posted by Li Zhao on Apr 3, 2017 3:19:12 PM

At this year's Digiday Publishing Summit, we heard from dozens of inspiring leaders covering the hottest topics in today's publishing and media industry. Check out Digiday's quick recap video (created in the Wibbitz platform!) to learn the 5 biggest takeaways from the conference: 

Topics: Video Trends

How to Multiply Your Traffic from Social Media

Posted by Yaron Bloch on Mar 28, 2017 10:44:32 AM

In a recent experiment, we tested out what will drive our audience to click more on an article. We created two Facebook posts: one with an image and a link to the article, and a second with the same link and a 10-second-long video teaser (Snippet) instead. The results were outstanding. The post with the video story generated 16 times more clicks, which in turn generated 16 times more traffic to our site.

Topics: Publishing Platforms, Video Trends

5 Ways to Make Sure Your Videos are as Mobile-Friendly as Possible

Posted by Sarah Hughes on Mar 23, 2017 4:10:42 PM

Mobile video has gotten its fair share of buzz as of late, and for good reason – last year, Google found more than half of all web traffic to come from mobile, and according to Cisco, 60% of mobile data traffic was attributed to… you guessed it, video. Advertisers followed suit by increasing mobile video ad spend to $1.6 billion, which was a whopping 178% increase from the year before, and over 40% of the $3.9 billion online video ad market. And now that more cellular providers are offering unlimited data plans, these numbers will only continue to skyrocket – video’s dominance in mobile traffic is projected to grow another 15 points by 2020, and a majority of advertisers to expect their mobile spending to increase by at least 25% this year.

Topics: Video Trends, Video Monetization

7 Stats That Show Why Vertical Video is King on Social Media

Posted by Li Zhao on Mar 9, 2017 3:34:51 PM
 
The consumption of vertical video on mobile is at all time high, thanks to the roaring market disruptor Snapchat. To compete for a slice of the cake, other social platforms have not only launched Snapchat-style features like Instagram Stories, Facebook Stories, and WhatsApp Status in quick succession, but have also rapidly expanded their monetization capabilities to support vertical video ads on both desktop and mobile. Now vertical video feeds on Facebook will expand to the entire screen with one click on mobile same as Twitter and will transfer to a 9:16 floating player with no black bar letterboxing on desktop. For Snapchat and Instagram Stories, vertical video ads are naturally blending into users’ daily feeds.

Topics: Publishing Platforms, Video Trends

5 Tips to Make Sure Your News Video Isn’t Fake News

Posted by Gal Shyli on Feb 23, 2017 1:35:06 PM

When you read the latest headline is your first reaction to run a quick Google search to get more information and see if it is true or do you automatically click ‘share’? As we saw during the 2016 US presidential election, it is most likely the latter.

The rise in the use of social media platforms for getting news has helped keep voters informed more than ever before, but has unfortunately been taken advantage of by some groups hungry for clickbait traffic. It has also created an exceptionally challenging and fast-paced news climate where publishers are competing to be the first on a user’s news feed. As a result, even credible publishers have been faulted for making mistakes and spreading sound bites that provide false information. This is especially detrimental as readers tend to absorb these sensational fabricated stories, but rarely notice their corrections. The fake news frenzy has gotten so bad that trust in mass media has dropped significantly.

Topics: Editorial Resources, Video Trends

COCORICO: Découvrez pourquoi les éditeurs devraient utiliser notre nouveau thème pour les vidéos couvrant les élections présidentielles

Posted by Lucie Lerat on Feb 14, 2017 6:30:06 PM

Les élections présidentielles ont toujours été une période importante et intense pour les salles de rédactions françaises. Une fois n’est pas coutume, la campagne électorale 2017 va connaître de fort rebondissements. Depuis quelques mois, les journalistes tentent de trouver divers moyens pour toucher l’ensemble de la population de façon à ce que celle-ci soit la mieux informée possible. Un nouveau thème Wibbitz a été ajouté à notre plateforme de création automatisée de vidéos afin que les éditeurs de presse accomplissent leurs objectifs.

Topics: Product Updates, Video Trends

Infographic: 2017 Video Publishing Cheatsheet

Posted by Li Zhao on Feb 2, 2017 12:14:58 PM

Publishers no longer see video as a benchwarmer in their competition for online eyeballs, but a key piece of their editorial strategy to survive and thrive in today’s digital landscape. eMarketer predicts that more than 62% of the world’s internet users will watch digital video in 2017, and top-tier publishers like Time Inc., USA TODAY Sports, and Bonnier have solidified their spot in front of audiences with the help of Wibbitz’s automated video solution. 

Topics: Video Trends, Company News

Wibbitz Publisher Report: Winning Strategies for Digital Video

Posted by Sarah Hughes on Jan 31, 2017 12:00:00 AM

Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike. The question publishers are asking themselves is no longer if they should be producing video, but how often - and as mobile, social, and cord-cutting audiences continue to increase, the answer to that question is as much as possible. Which is why, by the end of last year, over 300 publishers partnered with Wibbitz to ramp up their video strategies - and the more videos they published, the more engagement, reach, and revenue they generated. We decided to take a closer look at our publishers’ video data in 2016 and noticed some more interesting trends that we just couldn’t keep to ourselves.

Topics: Video Trends, Company News

Vertical Video: The Missing Piece to your Multiplatform Publishing Strategy

Posted by Sarah Hughes on Jan 10, 2017 7:49:26 PM

The vertical video trend buzz began in 2015 after the launch of Snapchat Discover. Two years later, Snapchat Discover has become a primary focal point in premium publishers’ video strategies – and vertical video has evolved into a standard format embraced by multiple platforms with mobile on the mind. And now, with the launch of our new set of vertical video creation tools, the Wibbitz Control Room platform now supports the production of vertically formatted videos, complete with text overlay, transitions, and effects, in under 6.8 minutes. By enabling publishers to take any story and create a video for it in multiple styles and formats, our platform has become a turnkey solution for multiplatform video distribution – which, regardless of approach, should be the number one priority for publishers in 2017 and beyond.

Topics: Product Updates, Video Trends

11 Social Video Platforms to Look out for in 2017

Posted by Li Zhao on Jan 5, 2017 5:02:43 PM
 

By the end of 2017, video content will represent 74% of all internet traffic – and more and more of this traffic is coming from social media platforms, where video continues to evolve as a storytelling medium for brands and publishers, friends and family. As of now, Facebook videos attract 500 million unique viewers every day, and 82% of Twitter users watch video content. But these “big brothers” have a lot of work to do if they want to hold their place at the top – 2016 showed us how a strong focus on users’ video experience could transform an unknown platform into a major competitor (read: Snapchat). So what should we expect in 2017? Here are 11 social media platforms that will be ramping up their video game this year:

Topics: Publishing Platforms, Video Trends

7 Publishers Spreading Holiday Cheer on Snapchat Discover

Posted by Li Zhao on Dec 15, 2016 4:37:19 PM

The holiday season is right around the corner! It doesn’t matter whether you’re celebrating Christmas, Hanukkah, Kwanzaa; or none of the above, it’s still a much-needed break from the daily grind – or should we say – our laptops. Publishers might see a drop in their web traffic accordingly; however, some publishers are seeing great opportunities in social video – especially on Snapchat, where millennials are actively sharing their best party moments and holiday wishes all season long.

Topics: Publishing Platforms, Video Trends

How to Use Video to Drive Search Traffic

Posted by Li Zhao on Dec 7, 2016 6:16:37 PM
 

Publishers spend a huge amount of time and resources covering the stories that audiences care about. But if a tree falls and no one sees it… you know how it goes. It’s critical to make sure these stories are getting in front of target audiences, in the first places that they go to find them. According to a study by Parsely, social media drove 45% of traffic to last year’s biggest news stories – with Facebook accounting for a whopping 40%. However, as the platform’s changing algorithm and “walled garden” nature continue to be a cause for concern, many publishers have started to look for a more tried and true source of traffic: Search.

Topics: Editorial Resources, Video Trends

7 Publishers That Are Killing It With Social Video

Posted by Li Zhao on Oct 27, 2016 12:01:57 PM
 

Halloween might be something that we will never outgrow. Pumpkin lanterns, spooky costumes, trick-or-treat, and you may have noticed the growing popularity of brands that plunge into marketing for Halloween. Among all of the holiday promotions, the most eye-catching and far-reaching campaigns have a heavy focus on social video. So it doesn't sound too bold when a Facebook VP predicted that the social network would “definitely” be mobile, and would “probably” be all “video, video, video” in the next five years. In light of our favorite holiday, we rounded up 7 publishers that are so good at social video... it's scary.

Topics: Publishing Platforms, Video Trends

What Does the Rise of OTT Video Mean for Broadcast TV?

Posted by Li Zhao on Oct 19, 2016 12:25:50 PM

It's no surprise that Parks Associates named 2015 as "the Year of OTT." The emergence of the OTT market has contributed $25 billion in global revenue to the video industry. A study by Boston Consulting Group (BCG) also found that, while OTT currently accounts for about 5% of the video business worldwide, it is growing at a rate of 20% which is 10 times faster than the growth of traditional TV.

Hold on. What the heck is OTT, and why is it developing so fast?

Topics: Publishing Platforms, Video Trends

5 Things That Publishers Can Learn from Facebook Video Ads

Posted by Li Zhao on Oct 12, 2016 11:30:00 AM
 

As one of the 1.71 billion monthly active users on Facebook, did you notice that a surge of video content has been taking over your News Feed? Shareable, targeted, and engaging, digital videos are transforming the way that the public consumes information and therefore the way that publishers engage with their audiences. EMarketer estimated that Facebook accounts for 30% of all digital-advertising revenue, and is responsible for 38% of fast–growing mobile advertising revenue. The following tips are based on facts pulled from Facebook’s internal data, and may provide a hint about how to gain the upper hand in the game of video content creation.

Topics: Publishing Platforms, Video Trends

Automation Does Not Mean the Death of Quality, Thanks to Humans

Posted by Zohar Dayan on Sep 8, 2016 12:08:24 PM

We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place? 

Topics: Editorial Resources, Video Trends