A budding relationship between Google & Twitter has been confirmed in recent weeks, and much ambiguity still exists surrounding how things will pan out. The partnership will integrate real-time Twitter tweets into Google search results beginning in the early part of this year. Twitter will gain a significant increase in exposure, reaching an even larger audience than top competitor Facebook, in order to stimulate the company’s slump in user acquisition. Google will benefit from real-time news, snippets of consumer thoughts, and zeitgeist conversations, which most likely will be used to “monetize AdWord inventory against real-time cultural or consumer needs.” This relationship is undoubtedly a good play for the two tech giants, but how will it affect publishers?
When Snapchat, the ephemeral photo & video sharing mobile app, launched its new Discover feature earlier this year, it was met with mixed reviews from both its audience and publishing professionals. For most of its millennial users, Snapchat has been a way to share moments and stories with friends. Snapchat is social media. Discover is different.
Topics: Publishing Platforms