How to Multiply Your Traffic from Social Media

Posted by Yaron Bloch on Mar 28, 2017 10:44:32 AM

In a recent experiment, we tested out what will drive our audience to click more on an article. We created two Facebook posts: one with an image and a link to the article, and a second with the same link and a 10-second-long video teaser (Snippet) instead. The results were outstanding. The post with the video story generated 16 times more clicks, which in turn generated 16 times more traffic to our site.

Topics: Publishing Platforms, Video Trends

A Word from the Wibbitz Editors: How to Use Text Overlays to Tell Your Video's Story in Style

Posted by Roseanne Tabachnik on Mar 21, 2017 1:13:32 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Roseanne tells us how to use various text overlays on your video to best communicate your story... in style.

Topics: Publishing Platforms, Editorial Resources

7 Stats That Show Why Vertical Video is King on Social Media

Posted by Li Zhao on Mar 9, 2017 3:34:51 PM
 

The consumption of vertical video on mobile is at all time high, thanks to the roaring market disruptor Snapchat. To compete for a slice of the cake, other social platforms have not only launched Snapchat-style features like Instagram Stories, Facebook Stories, and WhatsApp Status in quick succession, but have also rapidly expanded their monetization capabilities to support vertical video ads on both desktop and mobile. Now vertical video feeds on Facebook will expand to the entire screen with one click on mobile same as Twitter and will transfer to a 9:16 floating player with no black bar letterboxing on desktop. For Snapchat and Instagram Stories, vertical video ads are naturally blending into users’ daily feeds.

Topics: Publishing Platforms, Video Trends

Partner Spotlight: How TMZ Scales Social Video on Multiple Platforms

Posted by Elle Merritt on Feb 13, 2017 10:00:00 AM

We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! This time we've chosen to spotlight our star partner TMZ, whose team has been killing the social video game with the help of our multiplatform publishing tools. 

Topics: Publishing Platforms, Company News

Introducing Wibbitz Snippets: A Vertical Video Format Perfect for Snapchat & Instagram

Posted by Yotam Cohen on Feb 7, 2017 12:01:00 AM

The success that Snapchat has seen over the last year – with their predominantly millennial audience – has inspired a new approach to video that has taken the social media sphere by storm. The vertical videos made up of short, infographic-styled ‘snippet’ clips first embraced by brands on Snapchat Discover have now become the standard format on Instagram Stories, and, most recently, Facebook Stories, and publishers like the Daily Mail have hired entire teams dedicated to Snapchat-styled video creation. As North American CEO Jon Steinberg told Digiday, “It’s a different canvas. Every snap is custom animation, custom experience, custom design. It’s the only platform where we have dedicated staffers.”

We’re excited to announce the launch of the Wibbitz Snippet, our Control Room's new automated video type – and the first tool for publishers and brands to automatically create vertical videos for Snapchat and Instagram Stories. Check out AdWeek's coverage of our new Snippet tool here!

Topics: Product Updates, Publishing Platforms

11 Social Video Platforms to Look out for in 2017

Posted by Li Zhao on Jan 5, 2017 5:02:43 PM
 

By the end of 2017, video content will represent 74% of all internet traffic – and more and more of this traffic is coming from social media platforms, where video continues to evolve as a storytelling medium for brands and publishers, friends and family. As of now, Facebook videos attract 500 million unique viewers every day, and 82% of Twitter users watch video content. But these “big brothers” have a lot of work to do if they want to hold their place at the top – 2016 showed us how a strong focus on users’ video experience could transform an unknown platform into a major competitor (read: Snapchat). So what should we expect in 2017? Here are 11 social media platforms that will be ramping up their video game this year:

Topics: Publishing Platforms, Video Trends

7 Publishers Spreading Holiday Cheer on Snapchat Discover

Posted by Li Zhao on Dec 15, 2016 4:37:19 PM

The holiday season is right around the corner! It doesn’t matter whether you’re celebrating Christmas, Hanukkah, Kwanzaa; or none of the above, it’s still a much-needed break from the daily grind – or should we say – our laptops. Publishers might see a drop in their web traffic accordingly; however, some publishers are seeing great opportunities in social video – especially on Snapchat, where millennials are actively sharing their best party moments and holiday wishes all season long.

Topics: Publishing Platforms, Video Trends

7 Publishers That Are Killing It With Social Video

Posted by Li Zhao on Oct 27, 2016 12:01:57 PM
 

Halloween might be something that we will never outgrow. Pumpkin lanterns, spooky costumes, trick-or-treat, and you may have noticed the growing popularity of brands that plunge into marketing for Halloween. Among all of the holiday promotions, the most eye-catching and far-reaching campaigns have a heavy focus on social video. So it doesn't sound too bold when a Facebook VP predicted that the social network would “definitely” be mobile, and would “probably” be all “video, video, video” in the next five years. In light of our favorite holiday, we rounded up 7 publishers that are so good at social video... it's scary.

Topics: Publishing Platforms, Video Trends

What Does the Rise of OTT Video Mean for Broadcast TV?

Posted by Li Zhao on Oct 19, 2016 12:25:50 PM

It's no surprise that Parks Associates named 2015 as "the Year of OTT." The emergence of the OTT market has contributed $25 billion in global revenue to the video industry. A study by Boston Consulting Group (BCG) also found that, while OTT currently accounts for about 5% of the video business worldwide, it is growing at a rate of 20% which is 10 times faster than the growth of traditional TV.

Hold on. What the heck is OTT, and why is it developing so fast?

Topics: Publishing Platforms, Video Trends

5 Things That Publishers Can Learn from Facebook Video Ads

Posted by Li Zhao on Oct 12, 2016 11:30:00 AM
 

As one of the 1.71 billion monthly active users on Facebook, did you notice that a surge of video content has been taking over your News Feed? Shareable, targeted, and engaging, digital videos are transforming the way that the public consumes information and therefore the way that publishers engage with their audiences. EMarketer estimated that Facebook accounts for 30% of all digital-advertising revenue, and is responsible for 38% of fast–growing mobile advertising revenue. The following tips are based on facts pulled from Facebook’s internal data, and may provide a hint about how to gain the upper hand in the game of video content creation.

Topics: Publishing Platforms, Video Trends

How to Create A Winning Instagram Video

Posted by Sarah Hughes on Aug 10, 2016 4:03:39 PM

The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.

Topics: Publishing Platforms, Video Trends

Facebook Instant Articles: Blessing or Curse?

Posted by Sarah Hughes on Jul 6, 2016 9:49:34 AM

When Facebook first opened their Instant Articles program to all publishers, the industry projected mixed feelings of excitement and apprehension, and understandably so. Facebook has already claimed the throne of social platforms, and publishers are wary of depending on traffic from a platform they had no control over. But now that Instant Articles has proved its worth in the form of increased revenue and traffic, publishers have no choice but to go all-in. In light of the most algorithm change that prioritizes user posts over publishers’, the industry tension has returned, and publishers can’t help but ask: is publishing on Facebook still worth it? We went ahead and weighed the pros and cons to evaluate whether Facebook Instant Articles still has a place within a successful content strategy.

Topics: Publishing Platforms

Best Practices for Video on Social Media...That’s NOT Facebook

Posted by Kellen Owings on Jun 28, 2016 4:04:05 PM

It’s a bit of an understatement to say that Facebook has a big grip on digital publishers. With over 76% of consumers choosing the social media behemoth as their favorite social media platform for news, along with the platform’s recent focus on nothing but video, developing a video strategy with Facebook’s native format in mind is essential for publishers to build, reach and engage with their online news audience.

Unfortunately, Facebook’s popularity has become somewhat of a Catch-22 for publishers. As the textbook definition for the industry buzzword ‘walled garden’, Facebook controls the distribution and monetization process–and essentially owns the publisher’s content–by making sure audiences remain within the platform as they browse through their feed. In order to drive traffic back to a publisher’s owned-and-operated site, a multi-platform content strategy must be in place to meet and reach digital audiences wherever they are. That means distributing video content across the following platforms, and adhering to the native video formats that each platform’s users have grown accustomed to.

Topics: Publishing Platforms

3 Secrets to Create A Successful Social Video - Powered with Automation

Posted by Sarah Hughes on Apr 26, 2016 3:44:30 PM

We’re excited to announce the launch of a brand new type of automated video creation: the Social Video. Our latest addition to the Wibbitz Control Room provides publishers with the ability to automatically produce videos that are optimized for social media and mobile screens. The Social Format features large text overlays, condensed story highlights, and the option to produce square videos in order to maximize performance across social platformsespecially those that enable autoplay.

Topics: Product Updates, Publishing Platforms

Forget TV: Snapchat And BuzzFeed Should Be Key Partners In Every Political Campaign

Posted by Zohar Dayan on Apr 22, 2016 5:26:30 PM

A version of this article was originally published on AdExchanger in their weekly politics column.

Television and American politics have had a symbiotic relationship for more than 60 years, beginning with the “I Like Ike” ads in 1952. Not much has changed since then. More networks host debates and candidates run more ads, but their reliance on television has stayed the same. The problem is, television is not the far-reaching political medium it used to be. And political campaigns have lagged in keeping pace with today’s media consumption habits.

Topics: Publishing Platforms

9 Publishers Who Love Vertical Video...Or Pretend To

Posted by Sydney M. Wolff on Dec 15, 2015 5:54:13 PM

Vertical video is rapidly gaining popularity, and publishers are working to meet the demand for this social media-inspired format. It’s becoming more and more common amongst publishers who are trying to win over their millennial audience. Snapchat has added additional publishers to its vertical video platform, Discover, and major publishers like Hearst have even launched straight-to-Snapchat content. Creating videos in both standard and vertical format requires a large amount of time and resources, but publishers are starting to invest more readily in vertical platforms. Many are even producing vertical video for their native sites and apps. So which publishers have really committed to incorporating vertical video into their strategy?

Topics: Publishing Platforms, Video Trends

8 Reasons You Will Love Apple’s News App

Posted by Sydney M. Wolff on Oct 20, 2015 9:30:00 AM

The new iOS 9 update for iPhones has an exciting new feature: the Apple News app. Consumers can now instantly find news from all of their favorite publishers in the palm of their hand. The app features a wide array of news sources from Vanity Fair to Buzzfeed. Currently there are over 50 publishers participating in the news app, up from 18 that were initially signed on in June. So how does it work? According to Troy Young from Hearst, one of Apple New’s first publisher partners, the application is not “hugely complicated.” Apple seems to have hit the mark for publishers and consumers alike. Here are just a few of the reasons you’ll be head-over-heels for this awesome new app.

Topics: Publishing Platforms

Do We Need a Cure for Vertical Video Syndrome?

Posted by Sydney M. Wolff on Oct 7, 2015 9:00:00 AM

The video craze has taken over social media. Most popular (and for some most overrated) is the vertical video obsession. Portrait-orientation videos reflect media-lovers’ fixation on their smart phones, so it’s not surprising the fad has taken off, leaving many with what people call “vertical video syndrome.” Unsurprisingly, there’s still a wave of vertical video haters. The outspoken group has presented some valid points about the format. But with its increasingly frequent appearances in publishers’ and major brands’ content, these naysayers may have to reconsider. Is there anything wrong with “vertical video syndrome”? In fact, can we even call this preference a “syndrome” at all? Even the most prominent criticisms on vertical video are losing traction; let’s debunk a few of these critiques.

Topics: Publishing Platforms, Video Trends

Why Millennials Are Obsessed with Video Social Media Platforms

Posted by Sydney M. Wolff on Sep 3, 2015 9:30:00 AM

A new wave of social media has appeared in the form of digital video platforms, and millennials can’t get enough of this medium. While publishers, brands, and advertisers are scrambling to understand and adapt to the requirements of each platform, millennials are bounding ahead to explore this new trend and all it has to offer.

Topics: Publishing Platforms, Audience Insights

5 Reasons News Junkies Love the Apple Watch

Posted by Hilary Kay on May 7, 2015 10:26:00 AM

The Apple Watch has spurred an enormous amount of press coverage with a wide range of sentiments surrounding what could be deemed the first ‘consumer wearable’. But how does the average consumer really feel about Apple Watch? As an average consumer myself, I wanted to investigate how the Apple Watch might enhance my day-to-day life. I’m already quite fond of my iPhone, so I knew the Watch would need some serious selling points to win me over. When thinking about why I love my iPhone too so much, I identified its three main functions: Communication (email, text messages, calls), Tools (alarm clock, calendar, banking), and Content (social media, web browsing, news).

Topics: Publishing Platforms, Audience Insights

How Top Publishers are Availing in the Age of Autoplay

Posted by Hilary Kay on Mar 10, 2015 1:59:00 PM

Autoplay video has become an expected guest at almost all social media parties. Scrolling through our feeds, we’re accustomed to seeing a glimpse of the TransAsia Taiwan plane crash next to video snippets of a friend’s birthday shenanigans. Although first met with some pushback from consumers, it appears most have accepted that the autoplay feature is here for the long haul. And besides, who needs the extra effort of clicking “play” anyway?

Topics: Publishing Platforms, Video Trends

The Facebook Reign Over Video: 5 New Features To Know

Posted by Hilary Kay on Feb 24, 2015 11:30:00 AM

Facebook CEO Mark Zuckerberg has declared that in five years, Facebook will be primarily video content. What was born as a social network for Harvard students has grown into a multi-use site with 1.39 billion monthly users. From the introduction of Timeline, to majorly improving the Newsfeed, Facebook has undergone many changes and added new features over the years. But the most recent changes on the site are here to stay, and have lead to the noticeable uptick in videos. Consumer uploaded videos, video ads, brand and media videos all flood our newsfeeds. If Zuckerberg is right (which he usually is when it comes to Facebook), then this is just the beginning of the site’s boom in video.

Topics: Publishing Platforms, Video Trends

Google Now Delivers You Twitter Tweets With New Integration

Posted by Hilary Kay on Feb 17, 2015 11:30:00 AM

A budding relationship between Google & Twitter has been confirmed in recent weeks, and much ambiguity still exists surrounding how things will pan out. The partnership will integrate real-time Twitter tweets into Google search results beginning in the early part of this year. Twitter will gain a significant increase in exposure, reaching an even larger audience than top competitor Facebook, in order to stimulate the company’s slump in user acquisition. Google will benefit from real-time news, snippets of consumer thoughts, and zeitgeist conversations, which most likely will be used to “monetize AdWord inventory against real-time cultural or consumer needs.” This relationship is undoubtedly a good play for the two tech giants, but how will it affect publishers?

Topics: Publishing Platforms

3 Reasons Publishers Should Discover... Snapchat Discover

Posted by Hilary Kay on Feb 10, 2015 1:03:00 PM

discoversnapchat.jpg

When Snapchat, the ephemeral photo & video sharing mobile app, launched its new Discover feature earlier this year, it was met with mixed reviews from both its audience and publishing professionals. For most of its millennial users, Snapchat has been a way to share moments and stories with friends. Snapchat is social media. Discover is different.

Topics: Publishing Platforms