While working with publishers of all sizes and content verticals, we noticed a few things to hold true across the board: a majority of their revenue is coming from ads on their owned-and-operated websites, and a majority of their website traffic is found on less than 20% of their pages, where their most popular and top-trending articles exist. We like to call this the 80/20 rule. We also noticed that, with today’s crowded and fast-paced news cycle, a trending article is only trending for so long– usually not much longer than 24 hours. It’s critical that videos are published to those trending article pages in the time that traffic is at its peak, in order to fully take advantage of the engagement and revenue opportunities available. That is why we’ve launched a brand new homepage in the Wibbitz Control Room platform – where publishers can quickly identify, create, and publish videos around the stories their audience cares most about, all in one place.
Topics: Product Updates
Thanks to its easy-to-use interface and its familiarity with writers all over the world, WordPress.org has evolved from its initial user base of small businesses and bloggers to become the most widely used open source Content Management System on the internet. In fact, WordPress now powers over 27% of all websites – 62% of which are owned by Inc. 5000’s top 100 fastest growing companies, along with leading publications like Wired, TechCrunch, Quartz, and BBC America.
Perhaps one of the biggest perks to running a site on WordPress is the ability to easily integrate it with every major platform through its 49,982 (and counting) plugins. And since our number one goal at Wibbitz is make it as easy as possible for every publisher to distribute and monetize video on every page of their site, it only made sense to build a WordPress plugin to do just that.
The Wibbitz team strives to establish unique relationships with each of our partners. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. Themes change the look and feel of your video, including stylized text overlays, transitions, and visual effects.
Les élections présidentielles ont toujours été une période importante et intense pour les salles de rédactions françaises. Une fois n’est pas coutume, la campagne électorale 2017 va connaître de fort rebondissements. Depuis quelques mois, les journalistes tentent de trouver divers moyens pour toucher l’ensemble de la population de façon à ce que celle-ci soit la mieux informée possible. Un nouveau thème Wibbitz a été ajouté à notre plateforme de création automatisée de vidéos afin que les éditeurs de presse accomplissent leurs objectifs.
The success that Snapchat has seen over the last year – with their predominantly millennial audience – has inspired a new approach to video that has taken the social media sphere by storm. The vertical videos made up of short, infographic-styled ‘snippet’ clips first embraced by brands on Snapchat Discover have now become the standard format on Instagram Stories, and, most recently, Facebook Stories, and publishers like the Daily Mail have hired entire teams dedicated to Snapchat-styled video creation. As North American CEO Jon Steinberg told Digiday, “It’s a different canvas. Every snap is custom animation, custom experience, custom design. It’s the only platform where we have dedicated staffers.”
We’re excited to announce the launch of the Wibbitz Snippet, our Control Room's new automated video type – and the first tool for publishers and brands to automatically create vertical videos for Snapchat and Instagram Stories. Check out AdWeek's coverage of our new Snippet tool here!
The vertical video trend buzz began in 2015 after the launch of Snapchat Discover. Two years later, Snapchat Discover has become a primary focal point in premium publishers’ video strategies – and vertical video has evolved into a standard format embraced by multiple platforms with mobile on the mind. And now, with the launch of our new set of vertical video creation tools, the Wibbitz Control Room platform now supports the production of vertically formatted videos, complete with text overlay, transitions, and effects, in under 6.8 minutes. By enabling publishers to take any story and create a video for it in multiple styles and formats, our platform has become a turnkey solution for multiplatform video distribution – which, regardless of approach, should be the number one priority for publishers in 2017 and beyond.
The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.
As the creators of the award-winning AlphaGo bot can attest to, building automation technology to imitate a human’s decision process is an art in itself. Algorithms can be taught to follow an extensive set of combinations, but only a “human touch” can transform an end product into the champion of Go – or, in our case, a storytelling vessel that fellow humans will connect with. Yaron Bloch, our Head of Product, explains it best:
We’re excited to announce the launch of a brand new type of automated video creation: the Caption Video. Our latest addition to the Wibbitz Control Room provides publishers with the ability to automatically produce videos that are optimized for social media and mobile screens. The Caption Format features large text overlays, condensed story highlights, and the option to produce square videos in order to maximize performance across social platforms—especially those that enable autoplay.
Buzzfeed may not have invented the list, but they certainly made a splash in the publishing industry with their mastery of the list article. Listicles have now been widely adopted and acknowledged by publishers as an important article format in the digital age. As a company that strives to provide turnkey solutions for producing easily digestible and visually stimulating content, Wibbitz has launched the List Video so that publishers can capitalize on the list trend that has quickly evolved into an industry norm. The List Video is a feature in our Control Room platform, and works by using a list of text content to automatically create a short-form video complete with transitions, text overlays, and after-effects.
The Wibbitz team is thrilled to announce the launch of our new editor! Thanks to the valuable feedback, ideas, and recommendations from our partners and publishers, we’ve built an advanced editing tool to support our automatic text-to-video platform. Control Room 3.0 is more user friendly, flexible, and efficient (some might even call it magical). You can find the full press release here.
Topics: Product Updates
2015 has been a wonderful year for all of us at Wibbitz. From opening our office in New York, to welcoming new partners around the globe, we're extremely grateful for all of the support and successes we've had this year.
We may throw around the term “text-to-video” a little too casually here at Wibbitz. In all honesty most of us hadn’t even heard of the technology prior to joining the team. The concept of text-to-video is probably foreign to you for a good reason, it’s foreign to just about everyone. Text-to-video technology is new to both the tech and publishing worlds, and Wibbitz’s version is distinctly unique.
Today we’re announcing Wibbitz 3.0 for iOS with new never before seen features. The fully redesigned app introduces responsive design to news summaries selecting different content for different platforms. The new version also features real voice-over narration for top news stories, as well as the option of a short text summary.