Topics: Partner Spotlight
We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! This time we've chosen to spotlight our star partner TMZ, whose team has been killing the social video game with the help of our multiplatform publishing tools.
Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.
We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! Each month we’ll be featuring one of our star publishers and their talented editorial team for our Partner Spotlight series. We’ve selected 10BEST as our first partner to showcase, whose team of travel experts has taken our List Videos to new levels. Watch for a new Partner Spotlight each month as we highlight the successes of publishers looking to shake up the industry—and if you’re one of them, you might be next!