Back to the Future: The Revolution of Publishing

Posted by Zohar Dayan on Nov 19, 2015 8:54:57 PM

A version of this article was originally published  by VideoInk.

It’s hard to believe that ten years ago YouTube, The Huffington Post, BuzzFeed, and Refinery29 were nothing more than fledgling websites. Over the past decade we’ve seen a revolution in publishing as new media giants reinvigorate the industry by capitalizing on new formats and technologies. As the last decade’s upstarts get cozy in their seats in the media pantheon, one wonders when the next seismic change in publishing is set to come.

Topics: Editorial Resources

Why Every Tech Company Needs To Integrate Empathy

Posted by Zohar Dayan on Nov 12, 2015 10:29:06 AM

IMAGE: MASHABLE COMPOSITE/ALEX WILLIAMSON/CORBIS

A version of this article was originally published by Mashable.

Humans have been building solutions that make us better, faster and stronger since we discovered that we could fashion tools out of rocks and twigs. Our earliest technological innovations focused on amplifying our physical skills, but once Alan Turing created an early example of the modern computer with his code-breaking machine, our attention increasingly turned towards processing information as quickly as possible to mimic human cognition. Today, everything from our watches to our thermostats are ready and able to process information far faster than our brains can.

Topics: Editorial Resources, Video Trends

How To Explain Automated Journalism To An 8-Year-Old

Posted by Alexandra Nicholson on Nov 5, 2015 10:49:29 AM

Automated journalism has rapidly become a much-debated topic within the publishing industry this year. But many members of the publishing community still have some questions about what exactly automated journalism is, and what the controversial innovation means for their career. It’s important to have a clear definition of automated journalism that’s understood at all levels—and all ages—as more publishers consider adopting these types of solutions.

Topics: Editorial Resources, Video Trends

Why Video Is the Most Challenging Job in Publishing Right Now

Posted by Sydney M. Wolff on Nov 3, 2015 4:20:22 PM

Between countless new video-centric social media platforms, the transition from Flash to HTML5, and the rise in vertical video, publishers have their hands full trying to keep up with emerging video formats. Video teams are more valuable than ever, which also means they're in a highly pressured position. What are the key reasons that video professionals in publishing have the most challenging jobs?

Topics: Editorial Resources, Video Trends

10 Newspapers That Have Withstood the Digital Apocalypse

Posted by Alexandra Nicholson on Oct 15, 2015 5:27:24 PM

In today’s digital age, it’s imperative that print media keep up the pace with modern consumer demands and the ever-evolving face of news. Print media takes distinct steps to maintain the ranks among media outlets—ranging from managing websites and blogs, offering text and instant messaging update services, and distributing content across social media platforms. Because the availability of news increased with the advent of the Internet and other content platforms, the newspaper industry has picked up the slack and established itself on the technological grid. From increasing revenues to improving readership, newspapers are holding their ground in the midst of a seeming digital apocalypse.

Topics: Editorial Resources

5 Times A Newsroom Revealed Its Silly Side

Posted by Sydney M. Wolff on Sep 21, 2015 9:08:51 PM

Working in a newsroom can often be overwhelming. Journalists and editors spend their days observing our fast-paced world and responding at the drop of a hat, showing their precision in reporting even in the most strenuous circumstances. Everyone needs a break now and then, and these dedicated professionals are no exception. It may be hard to believe but journalists, and even all-business editors, know how to let loose and unleash their silliness better than most…

Topics: Editorial Resources

5 Organizations Every Media Executive Should Know

Posted by Sydney M. Wolff on Sep 9, 2015 5:51:19 PM

It’s not easy being an executive in the world of media and publishing. Audience preferences, platform requirements, standards for advertising, and endless other factors are constantly changing. Every executive could use a helping hand sometimes, and many organizations are being built to take on that role. They offer events, newsletters, resources and a community to inform media executives of ways to support and develop their publication. Here are 5 organizations that every executive in the media industry didn’t know they needed: 

Topics: Editorial Resources

Meet These 5 Innovative (and Intimidating) Editors

Posted by Sydney M. Wolff on Aug 27, 2015 7:03:00 PM

Whether you’re watching a local news station, reading an acclaimed magazine, or viewing a video posted on Facebook by your favorite publisher, a dedicated Editor-in-Chief is dictating the content. So who exactly are the powerhouses behind the publications that are shaping our culture and keeping us entertained? Here’s a list of the most innovative—and often intimidating—editors in our industry today: 

Topics: Editorial Resources

10 Takeaways From The New York #DigiPub Summit 2015

Posted by Wibbitz on Jul 22, 2015 3:33:00 PM

Wibbitz was proud to partner with the 2015 Digital Publishing Innovation Summit last week where leaders in digital publishing gathered to share valuable insights and practical knowledge. The #DigiPub Summit took place at the beautiful Pierre Hotel, located across from Central Park in New York City. Speakers included Mike Kriak, COO & CFO at Mashable; Koda Wang, COO at The Huffington Post; and Mia Mabanta, Director Revenue Products at Quartz.

Topics: Editorial Resources, Company News

BrightRoll+Wibbitz Series: The Top 6 Programmatic Video Questions From Publishers

Posted by Hilary Kay on Jun 15, 2015 11:00:00 AM

This blog series was created in collaboration with BrightRoll, the leading platform in programmatic video advertising. Learn more about their solutions for publishers.

The first part of this series covered the basics of programmatic video to establish a strong foundation for publishers. Now that we've laid out what programmatic's all about, we're going to dive into the 6 key questions that have held many publishers back from getting started with selling programmatically. Understanding the 'who', 'what', and 'why' of programmatic still leaves many publishers with questions regarding how this new system will benefit them, if there are risks involved, and how it will work into their current workflow. It’s the lack of answers to these questions that has inhibited many publishers from reaping the benefits of programmatic advertising. As misconceptions are put to rest and clarity surrounding programmatic is achieved, more and more publishers will release their inventory into the programmatic market. Doing so will not only stimulate the growth of digital video, it will support publishers to more efficiently and effectively monetize their content.

Topics: Editorial Resources, Video Monetization

BrightRoll + Wibbitz: Programmatic Video for Publishers

Posted by Hilary Kay on May 4, 2015 9:30:00 AM

This blog series was created in collaboration with BrightRoll, the leading platform in programmatic video advertising. Learn more about their solutions for publishers.

2015 has been deemed the “Year of Video”, largely supported by the explosive growth in digital video advertising. As the media, brands, and publishers discuss digital video ad trends, programmatic is at the forefront of this conversation. While programmatic video may be a familiar term, many are still not entirely confident about what it is or how it applies to them. For publishers thinking about joining the programmatic market, it’s important to understand what programmatic is, who are the key players, and why it’s the most effective method to monetize video content. Understanding these factors will build confidence in publishers to better optimize their ad inventory through programmatic methods, and subsequently increase revenue. That’s a tough deal to turn down, so let’s jump into it.

Topics: Editorial Resources, Video Monetization