5 Steps for Covering Viral Stories with Video

Posted by Kyle Basedow on Jun 20, 2017 10:54:31 AM

The best part about working with the news is that there is never a dull moment. Something is always breaking, trending or going viral. Sometimes, it can be all three. However, it’s important to make the distinction between the three because while they can all be related or even about the same thing, they are not interchangeable.

  • Breaking news often deals with stories that are happening right now, and that the public needs to know because they carry some sort of importance one way or another.

  • Trending news often builds up over time and picks up traction at a slower pace before reaching a peak and falling off in rapid succession.

  • Viral news is nearly identical to trending news except it spreads faster, and often has a longer lifespan than a piece of news that is “trending."

Of the three, viral news can be the toughest to cover - especially with video - as the details available are usually sparse. If a video or tweet or heartwarming story suddenly goes viral, you want to try and get out ahead of the pack… but it’s important that your speed doesn’t impact the accuracy of your story. When covering a viral story, here are some steps you should make sure you’re checking off:

Topics: Editorial Resources, Video Trends

Wibbitz Weekly Roundup: Top 5 Stories in Media & Publishing

Posted by Li Zhao on Jun 19, 2017 9:32:00 AM

It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!

Topics: Editorial Resources, Video Trends

7 Tech-Savvy Newsrooms Embracing New Media Technologies

Posted by Stephanie Ho on Jun 6, 2017 11:23:03 AM

Where does innovation happen in a newsroom? Experiments with new technologies are being undertaken by reporters and editors at both legacy media organizations and news start-ups. Some of these companies have even developed incubator-like spaces to foster explorations and applications of bots, 360 video, push notifications, and other fun digital ways to adapt journalism to the web. Here are seven of the most innovative newsrooms as of late, along with their most exciting technological initiatives that are changing the way we consume the news:

Topics: Editorial Resources

Infographic: The Creative AI Landscape

Posted by Sarah Hughes on May 11, 2017 9:00:00 AM

AI has been used to speed up processes and take over the busy work in multiple creative industries as of late. But can smart machines also be used to actually create content? We decided to answer that question by compiling 35 AI companies whose powerful technologies are automating the creation of four different types of content: text, audio, graphic design, and video. With these tools in hand, any content creator can tell their story in any way that they like. 

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Create Videos for your Top Trending Articles

Posted by Bradley Popkin on May 2, 2017 12:19:08 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley reveals how to create the most impactful videos for your top-trending articles.

Topics: Editorial Resources, Video Trends

5 Ways Automation is Benefiting Digital Publishers

Posted by Stephanie Ho on Apr 18, 2017 1:47:21 PM

If you’ve always wanted an assistant to make your everyday tasks at work easier, consider the ways automation has already been helping digital publishers. The recent influx of automated journalism can be largely attributed to The Associated Press, who began experimenting with then-fledgling startup Automated Insights to automate the creation of news content back in 2013. Since then, reputable journalists from the ICIJ to the Olympic games have been using smart machines to gather, analyze, and distribute news stories. Even the AP’s latest report, which covers how automation is benefiting publishers as of late, was written in “collaboration among two humans and multiple artificial intelligence systems.” 

Topics: Editorial Resources

A Word from the Wibbitz Editors: Best Practices for Creating Evergreen Video Content

Posted by Kyle Basedow on Apr 13, 2017 11:34:41 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Kyle gives us expert advice on creating evergreen video content that will stand the test of time.

Topics: Editorial Resources

A Word from the Wibbitz Editors: How to Use Text Overlays to Tell Your Video's Story in Style

Posted by Roseanne Tabachnik on Mar 21, 2017 1:13:32 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Roseanne tells us how to use various text overlays on your video to best communicate your story... in style.

Topics: Publishing Platforms, Editorial Resources

The State of News Coverage

Posted by Andie Lowenstein on Mar 7, 2017 11:58:05 AM

Our Editorial Director Andie Lowenstein gives us her take on the current state of news coverage in the digital age: what’s changed, where it’s going, and how publishers should adapt accordingly.

Topics: Editorial Resources, Audience Insights

5 Tips to Make Sure Your News Video Isn’t Fake News

Posted by Gal Shyli on Feb 23, 2017 1:35:06 PM

When you read the latest headline is your first reaction to run a quick Google search to get more information and see if it is true or do you automatically click ‘share’? As we saw during the 2016 US presidential election, it is most likely the latter.

The rise in the use of social media platforms for getting news has helped keep voters informed more than ever before, but has unfortunately been taken advantage of by some groups hungry for clickbait traffic. It has also created an exceptionally challenging and fast-paced news climate where publishers are competing to be the first on a user’s news feed. As a result, even credible publishers have been faulted for making mistakes and spreading sound bites that provide false information. This is especially detrimental as readers tend to absorb these sensational fabricated stories, but rarely notice their corrections. The fake news frenzy has gotten so bad that trust in mass media has dropped significantly.

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Create Videos for Monetization on Facebook

Posted by Tamara Benzaquen on Feb 21, 2017 8:30:00 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tami tells us how to create longer and profitable videos on Facebook.

Over the past few years, Facebook has become the number one destination for brands and marketers to share their content in video format - and these videos have performed best by following our favorite short, square, silent, and sexy mantra. These types of videos on the platform were great for reaching, building, and engaging with audiences, but not so great for generating revenue due to Facebook’s “walled garden” and anti-ad mentality. But now, Mark Zuckerberg wants you to forget about all of that and start creating long, vertical, audible and meaningful video content - and start making some real money.

Topics: Editorial Resources, Video Monetization

2017 Top Publishing & Media Industry Events

Posted by Sarah Hughes on Jan 26, 2017 10:37:17 AM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

A Word from the Wibbitz Editors: How to Give Your Entertainment News Videos the Star Treatment

Posted by Tal Newman on Jan 18, 2017 3:55:32 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tal tells us how to create A-list videos for entertainment news stories.

Topics: Editorial Resources

How to Use Video to Drive Search Traffic

Posted by Li Zhao on Dec 7, 2016 6:16:37 PM
 

Publishers spend a huge amount of time and resources covering the stories that audiences care about. But if a tree falls and no one sees it… you know how it goes. It’s critical to make sure these stories are getting in front of target audiences, in the first places that they go to find them. According to a study by Parsely, social media drove 45% of traffic to last year’s biggest news stories – with Facebook accounting for a whopping 40%. However, as the platform’s changing algorithm and “walled garden” nature continue to be a cause for concern, many publishers have started to look for a more tried and true source of traffic: Search.

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Cover Sports Games with Real-Time Video

Posted by Bradley Popkin on Nov 30, 2016 10:14:10 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley explains why real-time video coverage is critical for sports publishers - and which video practices work best for each type of sports story.

Topics: Editorial Resources

Partner Spotlight: How Video Won the Election for Mid-Sized Political Publishers

Posted by Sarah Hughes on Nov 1, 2016 6:46:11 PM

Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.

Topics: Editorial Resources, Company News

A Word From the Wibbitz Editors: How to Choose the Right Type of Video for Your Story

Posted by Tamara Benzaquen on Sep 21, 2016 11:04:54 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tamara guides us through her process of choosing the best type of video for each news story.

Topics: Editorial Resources

Automation Does Not Mean the Death of Quality, Thanks to Humans

Posted by Zohar Dayan on Sep 8, 2016 12:08:24 PM

We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place? 

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Set Your Video's Mood with Soundtracks

Posted by Mariana Bialek on Aug 17, 2016 1:16:36 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Senior Editor Mariana walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.

Topics: Editorial Resources

Why Video is the Cure for TLDR

Posted by Karan Vidal on Jul 21, 2016 12:13:50 PM

TL;DR (Too Long, Didn't Read): “Used as a dismissive response to a lengthy online post, or to introduce a summary of a lengthy post” Oxford Dictionary, 2016

Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.

Topics: Editorial Resources, Video Trends

A Word from The Wibbitz Editors: Best Practices for Editing Media in Short-Form Videos

Posted by Sarah Hughes on Jul 13, 2016 1:29:56 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad and Andie, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.

Topics: Editorial Resources

7 Tactics to Win the War Against Ad Blockers

Posted by Karan Vidal on Jul 7, 2016 4:48:51 PM

Ad blocking technology is the digital version of consumers flipping through a newspaper or switching TV channels - albeit a much more serious concern for digital publishers dependent on data-driven advertising that only profits from actual views. According to the consulting firm Ovum, publishers lost $24 billion as a result of ad-blocking last year. While there’s no cure-all for digital ad avoidance, the media industry has started to tackle the problem head-on by experimenting with various anti-ad blocking strategies. Here are some of the most effective ways the media industry has responded to the war on ads:

Topics: Editorial Resources, Video Monetization

10 Emerging Technologies That Are Revolutionizing The Media Industry

Posted by Karan Vidal on Jun 21, 2016 1:43:05 PM

The media industry has conventionally been the first port of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content. Although some of these technologies sound like they’re straight from a sci-fi film, we’ll show you how they’re being used to transform the content creation and distribution process.

Topics: Editorial Resources, Video Trends

Why Robot Coworkers are the Perfect Newsroom Assistants

Posted by Karan Vidal on Jun 9, 2016 1:51:58 PM

The growing trend toward news automation or what some call ‘robot journalism’ has understandably stirred up feelings that the ‘machines are taking over’.  These feelings have only been magnified by the recent experiments in automation software coming from publishers like Bloomberg and The Associated Press. While change may be the only constant in life, this can be cold comfort to journalists who fear they’ll be replaced by robots.

Looking at the Bloomberg and AP automation model, these concerns have not materialized so far - if anything, automated software has simply helped journalists work more efficiently by taking over the most tedious, time-consuming tasks. We’d like to show you how robot co-workers can be more friend than foe, and make the newsroom an even more exciting place to work.

Topics: Editorial Resources

A Word from The Wibbitz Editors: Best Practices for Writing Video Titles

Posted by Sarit Landsman on Jun 7, 2016 1:53:39 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Director of Content Strategy Sarit reveals her tried-and-true practices for writing video titles that attract audiences and boost views.

Topics: Editorial Resources