Wibbitz Weekly Roundup: Top 5 Stories in Media & Publishing

Posted by Li Zhao on Feb 10, 2017 9:08:00 AM

It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!

Topics: Editorial Resources, Video Trends

2017 Top Publishing & Media Industry Events

Posted by Sarah Hughes on Jan 26, 2017 10:37:17 AM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

A Word from the Wibbitz Editors: How to Give Your Entertainment News Videos the Star Treatment

Posted by Tal Newman on Jan 18, 2017 3:55:32 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tal tells us how to create A-list videos for entertainment news stories.

Topics: Editorial Resources

How to Use Video to Drive Search Traffic

Posted by Li Zhao on Dec 7, 2016 6:16:37 PM
 

Publishers spend a huge amount of time and resources covering the stories that audiences care about. But if a tree falls and no one sees it… you know how it goes. It’s critical to make sure these stories are getting in front of target audiences, in the first places that they go to find them. According to a study by Parsely, social media drove 45% of traffic to last year’s biggest news stories – with Facebook accounting for a whopping 40%. However, as the platform’s changing algorithm and “walled garden” nature continue to be a cause for concern, many publishers have started to look for a more tried and true source of traffic: Search.

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Cover Sports Games with Real-Time Video

Posted by Bradley Popkin on Nov 30, 2016 10:14:10 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley explains why real-time video coverage is critical for sports publishers - and which video practices work best for each type of sports story.

Topics: Editorial Resources

Partner Spotlight: How Video Won the Election for Mid-Sized Political Publishers

Posted by Sarah Hughes on Nov 1, 2016 6:46:11 PM

Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.

Topics: Editorial Resources, Company News

A Word From the Wibbitz Editors: How to Choose the Right Type of Video for Your Story

Posted by Tamara Benzaquen on Sep 21, 2016 11:04:54 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tamara guides us through her process of choosing the best type of video for each news story.

Topics: Editorial Resources

Automation Does Not Mean the Death of Quality, Thanks to Humans

Posted by Zohar Dayan on Sep 8, 2016 12:08:24 PM

We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place? 

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Set Your Video's Mood with Soundtracks

Posted by Mariana Bialek on Aug 17, 2016 1:16:36 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Senior Editor Mariana walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.

Topics: Editorial Resources

Why Video is the Cure for TLDR

Posted by Karan Vidal on Jul 21, 2016 12:13:50 PM

TL;DR (Too Long, Didn't Read): “Used as a dismissive response to a lengthy online post, or to introduce a summary of a lengthy post” Oxford Dictionary, 2016

Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.

Topics: Editorial Resources, Video Trends

A Word from The Wibbitz Editors: Best Practices for Editing Media in Short-Form Videos

Posted by Sarah Hughes on Jul 13, 2016 1:29:56 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad and Andie, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.

Topics: Editorial Resources

7 Tactics to Win the War Against Ad Blockers

Posted by Karan Vidal on Jul 7, 2016 4:48:51 PM

Ad blocking technology is the digital version of consumers flipping through a newspaper or switching TV channels - albeit a much more serious concern for digital publishers dependent on data-driven advertising that only profits from actual views. According to the consulting firm Ovum, publishers lost $24 billion as a result of ad-blocking last year. While there’s no cure-all for digital ad avoidance, the media industry has started to tackle the problem head-on by experimenting with various anti-ad blocking strategies. Here are some of the most effective ways the media industry has responded to the war on ads:

Topics: Editorial Resources, Video Monetization

10 Emerging Technologies That Are Revolutionizing The Media Industry

Posted by Karan Vidal on Jun 21, 2016 1:43:05 PM

The media industry has conventionally been the first port of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content. Although some of these technologies sound like they’re straight from a sci-fi film, we’ll show you how they’re being used to transform the content creation and distribution process.

Topics: Editorial Resources, Video Trends

Why Robot Coworkers are the Perfect Newsroom Assistants

Posted by Karan Vidal on Jun 9, 2016 1:51:58 PM

The growing trend toward news automation or what some call ‘robot journalism’ has understandably stirred up feelings that the ‘machines are taking over’.  These feelings have only been magnified by the recent experiments in automation software coming from publishers like Bloomberg and The Associated Press. While change may be the only constant in life, this can be cold comfort to journalists who fear they’ll be replaced by robots.

Looking at the Bloomberg and AP automation model, these concerns have not materialized so far - if anything, automated software has simply helped journalists work more efficiently by taking over the most tedious, time-consuming tasks. We’d like to show you how robot co-workers can be more friend than foe, and make the newsroom an even more exciting place to work.

Topics: Editorial Resources

A Word from The Wibbitz Editors: Best Practices for Writing Video Titles

Posted by Sarit Landsman on Jun 7, 2016 1:53:39 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Director of Content Strategy Sarit reveals her tried-and-true practices for writing video titles that attract audiences and boost views.

Topics: Editorial Resources

Why A Balanced Text & Video Relationship is Essential for Digital Publishers

Posted by Sarah Hughes on Jun 2, 2016 5:05:15 PM

Following the recent explosion of digital video in the news industry, many legacy publishers are just now starting to rebuild their newsrooms around the trend that has already become the norm. And for good reason - digital video is instantly gratifying in nature, creating a massive consumer demand. Video-focused newsrooms are overshadowing their competitors by bringing in big traffic and revenue numbers and appealing to audiences. But as more and more publishers jump on the digital video train, news sites that maintain their legacy roots may actually be the ones that rise above the competition. The key is an editorial content strategy that places an equal emphasis on visually dynamic video and well written text. 

Topics: Editorial Resources, Video Trends

Meet the Wibbitz Editors

Posted by Sarah Hughes on May 16, 2016 4:20:50 PM

We tend to talk a lot about our one-of-a-kind auto-magic video platform: how it builds audience engagement, increases monetization, and solves publishers’ evolving challenges as video demand continues to grow. But on the other side of our platform is an equally important aspect of Wibbitz that we’d like to introduce: the Wibbitz Editors.

Our in-house editorial team consists of 10 dedicated editors (and counting) that are spread between our NYC and Tel Aviv offices. Our editors work directly within our automated Control Room platform to create daily Top Story videos for our publishing partners. We sat down with chief editors Uri and Sarit to talk about their daily video creation process, and to find out which best practices our team of video experts follow to create the perfect video for any story.

Topics: Editorial Resources, Company News

67 Top Publishing & Media Industry Events: May - December 2016

Posted by Sarah Hughes on May 2, 2016 1:09:21 PM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

Top April Events for the Publishing & Media Industry

Posted by Sarah Hughes on Mar 31, 2016 11:34:00 AM

Check out our curated list of the best events for the publishing and media industry this April. You'll find a link to each event website in the title, dates, location, and a brief description. We'll be sharing the top events for each month, so you can count on us to find the best events for the rest of 2016.

Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!


Topics: Editorial Resources, Company News

Top March Events for the Publishing & Media Industry

Posted by Hilary Kay on Mar 1, 2016 12:00:00 AM

Check out our curated list of the best events for the publishing and media industry this March. You'll find a link to each event website in the title, dates, location, and a brief description. We'll be sharing the top events for each month, so you can count on us to find the best events for the rest of 2016.

Topics: Editorial Resources, Company News

6 Tips to Implement a Video Player for the First Time

Posted by Hilary Kay on Jan 22, 2016 4:45:31 PM

It’s safe to say that the modern day media landscape is constantly evolving. Whether it be Snapchat introducing their Discover platform or Instagram rolling out an enhanced newsfeed, the news consumption industry understands the power of video. In fact, people spent more time watching digital video than they did simply scrolling through social media feeds in 2015.

Topics: Editorial Resources, Video Trends

Back to the Future: The Revolution of Publishing

Posted by Zohar Dayan on Nov 19, 2015 8:54:57 PM

A version of this article was originally published  by VideoInk.

It’s hard to believe that ten years ago YouTube, The Huffington Post, BuzzFeed, and Refinery29 were nothing more than fledgling websites. Over the past decade we’ve seen a revolution in publishing as new media giants reinvigorate the industry by capitalizing on new formats and technologies. As the last decade’s upstarts get cozy in their seats in the media pantheon, one wonders when the next seismic change in publishing is set to come.

Topics: Editorial Resources

Why Every Tech Company Needs To Integrate Empathy

Posted by Zohar Dayan on Nov 12, 2015 10:29:06 AM

IMAGE: MASHABLE COMPOSITE/ALEX WILLIAMSON/CORBIS

A version of this article was originally published by Mashable.

Humans have been building solutions that make us better, faster and stronger since we discovered that we could fashion tools out of rocks and twigs. Our earliest technological innovations focused on amplifying our physical skills, but once Alan Turing created an early example of the modern computer with his code-breaking machine, our attention increasingly turned towards processing information as quickly as possible to mimic human cognition. Today, everything from our watches to our thermostats are ready and able to process information far faster than our brains can.

Topics: Editorial Resources, Video Trends

How To Explain Automated Journalism To An 8-Year-Old

Posted by Alexandra Nicholson on Nov 5, 2015 10:49:29 AM

Automated journalism has rapidly become a much-debated topic within the publishing industry this year. But many members of the publishing community still have some questions about what exactly automated journalism is, and what the controversial innovation means for their career. It’s important to have a clear definition of automated journalism that’s understood at all levels—and all ages—as more publishers consider adopting these types of solutions.

Topics: Editorial Resources, Video Trends

Why Video Is the Most Challenging Job in Publishing Right Now

Posted by Sydney M. Wolff on Nov 3, 2015 4:20:22 PM

Between countless new video-centric social media platforms, the transition from Flash to HTML5, and the rise in vertical video, publishers have their hands full trying to keep up with emerging video formats. Video teams are more valuable than ever, which also means they're in a highly pressured position. What are the key reasons that video professionals in publishing have the most challenging jobs?

Topics: Editorial Resources, Video Trends