5 Predictions for Video Advertising in the European Market

Posted by Li Zhao on Jun 8, 2017 3:23:19 PM

As OTT (over-the-top) video services like Netflix, Youtube, and Amazon Video are penetrating into more European households, cord-cutting has become a prevailing phenomenon that is not only limited to the US. According to eMarketer, digital video viewers will represent over half of the total population of Western Europe this year. For now, the largest digital video penetration rate is seen in English-speaking countries, as a large majority of online content is still coming from the States. But as the European market continues to adapt to this quickly growing trend, we expect to see digital video advertising become as prevalent as it already has become in the US - where digital advertising has already surpassed TV, and video ads are preferred over traditional display with 2.2 times higher CPMs. Based on recent industry data and our own expertise on the video advertising market, we came up with 5 predictions that we expect to see in the European media space in the coming year:

Topics: Video Monetization, Audience Insights

Millennials vs Generation Z: How everyone's favorite audience demographics are consuming media

Posted by Gal Shyli on May 9, 2017 12:44:42 PM

“Wait, how are you already on Snapchat?!”

For the first time in my 26-year-old life, I felt old. Watching my 10-year-old nephew Snapping away with such ease left me completely speechless. I couldn’t help but laugh as I recalled how foreign Snapchat, and Instagram for that matter, used to feel. I vividly remember trying to figure out filters and hashtags, while it appears like my nephew was born a pro. I can pinpoint the day my family got its first computer and how I anxiously awaited every connection to AIM so I could chat with my crush before my time on the shared computer expired...

Topics: Video Trends, Audience Insights

The State of News Coverage

Posted by Andie Lowenstein on Mar 7, 2017 11:58:05 AM

Our Editorial Director Andie Lowenstein gives us her take on the current state of news coverage in the digital age: what’s changed, where it’s going, and how publishers should adapt accordingly.

Topics: Editorial Resources, Audience Insights

Infographic: Audience Adoption & Perception of Live Video, Chatbots, Wearables & VR

Posted by Sarah Hughes on Oct 5, 2016 1:25:41 PM

Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium. 

Topics: Audience Insights, Company News

Wibbitz Report - Live Video, Chatbots, Wearables & VR: Investing in the Future of News Technologies

Posted by Sarah Hughes on Sep 14, 2016 8:50:00 AM

Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.

Topics: Audience Insights, Company News

How to Tell Your Story to a Millennial... Without Trying to Sound Like One

Posted by Kellen Owings on Jun 16, 2016 1:19:28 PM

Ah millennials. When telling your story to this audience, there’s a fine line between being appealing and coming off as trying too hard. If you try to sound like one by using language you think they want to hear, or worse—using emojis, they’ll see right through it and reject your content. Authenticity is an absolute must. Just like most audiences, millennials look for a genuine voice when consuming content, not their own. Here are some “do’s” and “don’ts” for every publisher looking to communicate with today’s most sought-after generation:

Topics: Audience Insights

The 10 Second Rule for Video Advertisers

Posted by Sarah Hughes on May 25, 2016 1:55:57 PM

There’s a whole lot of money going into digital video ads this year. According to eMarketer, $9.59 billion will be spent on digital video advertising in 2016 (and that’s just in the US). By 2019, this number is expected to grow to $14.77 billion. The growth in spending makes sense, considering that digital video is likely to account for 80% of all internet traffic by 2019. Wouldn’t it be great if those billions of dollars were going toward video ads that were actually being watched? Our recent report on consumer video ad preferences revealed a pretty simple solution: keep them under 10 seconds.

Topics: Video Monetization, Audience Insights

Audiences Want Video...But Do They Want News Videos?

Posted by Alexandra Nicholson on Mar 9, 2016 9:30:00 AM

There's no doubt that people are consuming more and more video, but is it all funny cat videos they're watching? With the wide variety of video content available, it's important to understand how audiences are responding to each type. As Daniel Kahneman’s bestselling cognitive science book Thinking, Fast and Slow proposes, the human brain tends toward efficiency and, dare we say, “laziness.” Our brains prefer to consume video content over text because it can be processed quickly without much effort. Although some people prefer to read the news rather than watch it, an increasing amount of consumers want news videos to enhance and complement their news experience. Chartbeat collected data about consumption patterns for news videos across sites of more than 50 publishers to find out the affect of news videos on viewership. So how are audiences responding and reacting to news videos?

Topics: Video Trends, Audience Insights

U.S. News Consumption in the Age of Convenience: Our First Quarterly Report

Posted by Hilary Kay on Feb 25, 2016 1:14:27 PM

We're thrilled to release the findings of our very first report from The Wibbitz Research Hub: U.S. News Consumption in the Age of Convenience! This is the first of a quarterly report to bring you insightful data and findings about news consumption, video, and media trends. Today, we’ve kicked it off with a look into the who, what, where and how of news consumption habits and preferences in the U.S.

Topics: Audience Insights, Company News

8 Signs That You’re A Certified News Junkie

Posted by Alexandra Nicholson on Dec 17, 2015 5:53:03 PM

How do you know when news has become your addiction? Granted it may not be a bad addiction to have, but it’s good to know you’re not alone in your news-consumed ways. Here are the signs that your news habit has become more than simply keeping up with current events.

Topics: Audience Insights

Report: How Are Politics And News Consumption Habits Related?

Posted by Zohar Dayan on Oct 30, 2015 9:47:14 AM

The results of this survey were originally covered by our friends over at WIRED, read it here!

Ever since Kennedy v Nixon, politics and media go hand in hand. Each U.S. election serves as a tentpole topic for the media industry that year(s), showcasing the developments in media coverage that have happened since the last election cycle. At the start of Barack Obama’s presidency, digital outlets like Buzzfeed and the Huffington Post were only fledgling websites, while Twitter and Facebook were just social media entities – now, these platforms are all key outlets for breaking news.

Topics: Audience Insights, Company News

6 Ways Video Can Haunt You and Your Brand

Posted by Sydney M. Wolff on Oct 29, 2015 5:10:21 PM

Halloween is right around the corner. For some of us, that means horror is in the air. It’s a time when our digital life can become consumed with videos of terrible costume gags, ghosts of embarrassing Snapchats, spooky text emojis and, worst of all, amateur video creation.

Topics: Video Trends, Audience Insights

Top 10 Millennial Media Companies… For Now

Posted by Alexandra Nicholson on Oct 22, 2015 8:00:00 AM

The consumer relationship—the connection that bonds millennials with the brands, organizations, and publications they support—can make or break a company’s future. Norty Cohen, the CEO and founder of digital advertising agency Moosylvania, argues that, “millennials are not just consumers—they're friends. They trust friends who listen to them, are open and honest, remember their names, are consistent and stay true to who they are.” 

Topics: Audience Insights

15 Ways Publishers Can Win Over A Millennial Audience

Posted by Sydney M. Wolff on Sep 29, 2015 1:18:03 PM



With the millennial generation dominating a quarter of the population, publishers, and brands are going to great lengths to win them over. Ranging from high school seniors to parents, the 18-34 year-olds are nearly impossible to define, and even harder to satisfy. Even though the tech-savvy generation has proven to be a moving target, it hasn’t stopped publishers from taking action. What can they do to engage this unattainable audience?

Topics: Audience Insights

Why Millennials Are Obsessed with Video Social Media Platforms

Posted by Sydney M. Wolff on Sep 3, 2015 9:30:00 AM

A new wave of social media has appeared in the form of digital video platforms, and millennials can’t get enough of this medium. While publishers, brands, and advertisers are scrambling to understand and adapt to the requirements of each platform, millennials are bounding ahead to explore this new trend and all it has to offer.

Topics: Publishing Platforms, Audience Insights

10 Scary Reasons Millennials Don’t Read the Newspaper

Posted by Sydney M. Wolff on Sep 1, 2015 4:48:00 PM


It’s no secret that the millennial generation isn’t reading the paper. This massive group of 18-34 year olds is notorious for their obsession with technology, and their news consumption habits are no exception. Despite a strong desire to stay connected with the world and current events, millennials are starting to favor or discard certain mediums. From 2001 to 2013, millennials who relied on the newspaper as their primary source of news plummeted from 36% to 22%. As the generation flocks to the Internet for information, newspapers are being thrown to the wayside.  So why is it that millennials aren’t pick up the paper anymore?

Topics: Audience Insights

20 Things That Confuse Publishers About Millennials

Posted by Sydney M. Wolff on Aug 25, 2015 5:43:00 PM

Millennials are a constant obsession for publishers, brands, and advertisers. They conduct focus groups, sponsor research, and even recruit millennial employees specifically to gain insight into the population. Publishers are taking extreme measures to understand and relate to this massive audience of of 18-34 year olds, but are still struggling to capture their attention. So what is it about this generation that is so baffling?

Topics: Audience Insights

5 Reasons News Junkies Love the Apple Watch

Posted by Hilary Kay on May 7, 2015 10:26:00 AM

The Apple Watch has spurred an enormous amount of press coverage with a wide range of sentiments surrounding what could be deemed the first ‘consumer wearable’. But how does the average consumer really feel about Apple Watch? As an average consumer myself, I wanted to investigate how the Apple Watch might enhance my day-to-day life. I’m already quite fond of my iPhone, so I knew the Watch would need some serious selling points to win me over. When thinking about why I love my iPhone too so much, I identified its three main functions: Communication (email, text messages, calls), Tools (alarm clock, calendar, banking), and Content (social media, web browsing, news).

Topics: Publishing Platforms, Audience Insights