We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! Each month we’ll be featuring one of our star publishers and their talented editorial team for our Partner Spotlight series. We’ve selected 10BEST as our first partner to showcase, whose team of travel experts has taken our List Videos to new levels. Watch for a new Partner Spotlight each month as we highlight the successes of publishers looking to shake up the industry—and if you’re one of them, you might be next!
10BEST is part of the USA TODAY Travel Media Group – which, quite fittingly, is among the top ten most-visited travel information sites in North America. 10BEST was established to provide food, culture, and adventure buffs with hyper-local expert advice, in the form of visually appealing and easily digestible listicles. Travis Seward, General Manager at 10BEST, saw the need for videos “to tell the story of top travel destinations and the best things to see, do, and eat while traveling… with one-click our readers can experience the best of the city!” By partnering with Wibbitz, that need was easily fulfilled: “We like Wibbitz for the efficiency it provides. Our editors are busy interviewing, creating and producing our content and with Wibbitz we quickly have video available for our stories.”
With the launch of our List Video this year, the 10BEST newsroom has been able to quickly scale up production of videos that nicely compliment their list articles, revealing the best (and most delicious looking) aspects of each featured city. Video content ranges from New York’s ‘best of’ list, to Orlando’s top breakfast spots. The 10BEST team (and the rest of our list-focused publishers) are also utilizing the newly added capability to change up the Theme of their List Videos. Your travel bucket lists have never looked so good!
Here are a few of our favorite List Video examples from the 10BEST team, created with the help of our automated video creation platform. In less than 5 minutes, you’ll be expertly prepared for a trip up the East Coast...