Vertical Video: The Missing Piece to your Multiplatform Publishing Strategy

Posted by Sarah Hughes on Jan 10, 2017 7:49:26 PM

The vertical video trend buzz began in 2015 after the launch of Snapchat Discover. Two years later, Snapchat Discover has become a primary focal point in premium publishers’ video strategies – and vertical video has evolved into a standard format embraced by multiple platforms with mobile on the mind. And now, with the launch of our new set of vertical video creation tools, the Wibbitz Control Room platform now supports the production of vertically formatted videos, complete with text overlay, transitions, and effects, in under 6.8 minutes. By enabling publishers to take any story and create a video for it in multiple styles and formats, our platform has become a turnkey solution for multiplatform video distribution – which, regardless of approach, should be the number one priority for publishers in 2017 and beyond.

Topics: Product Updates, Video Trends

11 Social Video Platforms to Look out for in 2017

Posted by Li Zhao on Jan 5, 2017 5:02:43 PM
 

By the end of 2017, video content will represent 74% of all internet traffic – and more and more of this traffic is coming from social media platforms, where video continues to evolve as a storytelling medium for brands and publishers, friends and family. As of now, Facebook videos attract 500 million unique viewers every day, and 82% of Twitter users watch video content. But these “big brothers” have a lot of work to do if they want to hold their place at the top – 2016 showed us how a strong focus on users’ video experience could transform an unknown platform into a major competitor (read: Snapchat). So what should we expect in 2017? Here are 11 social media platforms that will be ramping up their video game this year:

Topics: Publishing Platforms, Video Trends

Looking Back at 2016: The Year's Biggest Stories & Successes

Posted by Zohar Dayan on Dec 28, 2016 8:02:35 PM

 

Topics: Product Updates, Company News

7 Publishers Spreading Holiday Cheer on Snapchat Discover

Posted by Li Zhao on Dec 15, 2016 4:37:19 PM

The holiday season is right around the corner! It doesn’t matter whether you’re celebrating Christmas, Hanukkah, Kwanzaa; or none of the above, it’s still a much-needed break from the daily grind – or should we say – our laptops. Publishers might see a drop in their web traffic accordingly; however, some publishers are seeing great opportunities in social video – especially on Snapchat, where millennials are actively sharing their best party moments and holiday wishes all season long.

Topics: Publishing Platforms, Video Trends

How to Use Video to Drive Search Traffic

Posted by Li Zhao on Dec 7, 2016 6:16:37 PM
 

Publishers spend a huge amount of time and resources covering the stories that audiences care about. But if a tree falls and no one sees it… you know how it goes. It’s critical to make sure these stories are getting in front of target audiences, in the first places that they go to find them. According to a study by Parsely, social media drove 45% of traffic to last year’s biggest news stories – with Facebook accounting for a whopping 40%. However, as the platform’s changing algorithm and “walled garden” nature continue to be a cause for concern, many publishers have started to look for a more tried and true source of traffic: Search.

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Cover Sports Games with Real-Time Video

Posted by Bradley Popkin on Nov 30, 2016 10:14:10 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley explains why real-time video coverage is critical for sports publishers - and which video practices work best for each type of sports story.

Topics: Editorial Resources

Introducing the Wibbitz Widgets: Video Players for Publishers, Powered by Text-to-Video Technology

Posted by Yotam Cohen on Nov 15, 2016 9:41:36 AM

Topics: Product Updates, Video Monetization

Partner Spotlight: How Video Won the Election for Mid-Sized Political Publishers

Posted by Sarah Hughes on Nov 1, 2016 6:46:11 PM

Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.

Topics: Editorial Resources, Company News

7 Publishers That Are Killing It With Social Video

Posted by Li Zhao on Oct 27, 2016 12:01:57 PM
 

Halloween might be something that we will never outgrow. Pumpkin lanterns, spooky costumes, trick-or-treat, and you may have noticed the growing popularity of brands that plunge into marketing for Halloween. Among all of the holiday promotions, the most eye-catching and far-reaching campaigns have a heavy focus on social video. So it doesn't sound too bold when a Facebook VP predicted that the social network would “definitely” be mobile, and would “probably” be all “video, video, video” in the next five years. In light of our favorite holiday, we rounded up 7 publishers that are so good at social video... it's scary.

Topics: Publishing Platforms, Video Trends

What Does the Rise of OTT Video Mean for Broadcast TV?

Posted by Li Zhao on Oct 19, 2016 12:25:50 PM

It's no surprise that Parks Associates named 2015 as "the Year of OTT." The emergence of the OTT market has contributed $25 billion in global revenue to the video industry. A study by Boston Consulting Group (BCG) also found that, while OTT currently accounts for about 5% of the video business worldwide, it is growing at a rate of 20% which is 10 times faster than the growth of traditional TV.

Hold on. What the heck is OTT, and why is it developing so fast?

Topics: Publishing Platforms, Video Trends

5 Things That Publishers Can Learn from Facebook Video Ads

Posted by Li Zhao on Oct 12, 2016 11:30:00 AM
 

As one of the 1.71 billion monthly active users on Facebook, did you notice that a surge of video content has been taking over your News Feed? Shareable, targeted, and engaging, digital videos are transforming the way that the public consumes information and therefore the way that publishers engage with their audiences. EMarketer estimated that Facebook accounts for 30% of all digital-advertising revenue, and is responsible for 38% of fast–growing mobile advertising revenue. The following tips are based on facts pulled from Facebook’s internal data, and may provide a hint about how to gain the upper hand in the game of video content creation.

Topics: Publishing Platforms, Video Trends

Infographic: Audience Adoption & Perception of Live Video, Chatbots, Wearables & VR

Posted by Sarah Hughes on Oct 5, 2016 1:25:41 PM

Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium. 

Topics: Audience Insights, Company News

Aol and Wibbitz Team Up to Bring Automated Video to its Media Properties

Posted by Zohar Dayan on Sep 28, 2016 8:00:00 AM

We’re excited to announce today that media technology giant Aol is working with Wibbitz to power automated video creation for its portfolio of brands, expanding on our existing video syndication relationship. 

Topics: Company News

A Word From the Wibbitz Editors: How to Choose the Right Type of Video for Your Story

Posted by Tamara Benzaquen on Sep 21, 2016 11:04:54 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tamara guides us through her process of choosing the best type of video for each news story.

Topics: Editorial Resources

Wibbitz Report - Live Video, Chatbots, Wearables & VR: Investing in the Future of News Technologies

Posted by Sarah Hughes on Sep 14, 2016 8:50:00 AM

Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.

Topics: Audience Insights, Company News

Reuters Partners with Wibbitz to Enhance Multimedia News Offering for Publishers with Automated, Mobile-Ready Video

Posted by Zohar Dayan on Sep 13, 2016 11:24:17 AM

We’re proud to announce that Reuters, the world’s largest multimedia news provider, has chosen to partner with Wibbitz to expand their existing news offering with automated video. Reuters is the number one choice for publishers all over the world looking to access real-time images, text and video footage for their breaking news stories. As of today, Reuters News Agency and Open Media Express customers will also have access to readily-packaged video summaries, created by the power of automation. You can read the full press release here, check out TechCrunch's coverage of the story here, or watch a quick video summary below!

Topics: Company News

Automation Does Not Mean the Death of Quality, Thanks to Humans

Posted by Zohar Dayan on Sep 8, 2016 12:08:24 PM

We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place? 

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Set Your Video's Mood with Soundtracks

Posted by Mariana Bialek on Aug 17, 2016 1:16:36 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Senior Editor Mariana walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.

Topics: Editorial Resources

How to Create A Winning Instagram Video

Posted by Sarah Hughes on Aug 10, 2016 4:03:39 PM

The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.

Topics: Publishing Platforms, Video Trends

Why Newsrooms Need to Rock the Vote with Social Video… and Our New Election Theme

Posted by Sarah Hughes on Aug 3, 2016 4:41:49 AM

The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.

Topics: Product Updates, Video Trends

TF1 Partners With Wibbitz to Expand its Digital Video Offering

Posted by Yotam Cohen on Jul 26, 2016 10:39:38 AM

TF1, the most established broadcast company in France, has chosen to partner with Wibbitz as its short-form digital video solution and advertising supply partner for the French market. The French media frontrunner will leverage our text-to-video platform to create videos for its website Metronews, as well as the LCI brand’s soon to be launched 24-hour video-focused news platform. TF1 will expand its digital video inventory by supplementing articles with automated videos created using Wibbitz, and will monetize Wibbitz videos with ads from its network of premium advertising partners.

Topics: Company News

Why Video is the Cure for TLDR

Posted by Karan Vidal on Jul 21, 2016 12:13:50 PM

TL;DR (Too Long, Didn't Read): “Used as a dismissive response to a lengthy online post, or to introduce a summary of a lengthy post” Oxford Dictionary, 2016

Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.

Topics: Editorial Resources, Video Trends

A Word from The Wibbitz Editors: Best Practices for Editing Media in Short-Form Videos

Posted by Sarah Hughes on Jul 13, 2016 1:29:56 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad and Andie, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.

Topics: Editorial Resources

7 Tactics to Win the War Against Ad Blockers

Posted by Karan Vidal on Jul 7, 2016 4:48:51 PM

Ad blocking technology is the digital version of consumers flipping through a newspaper or switching TV channels - albeit a much more serious concern for digital publishers dependent on data-driven advertising that only profits from actual views. According to the consulting firm Ovum, publishers lost $24 billion as a result of ad-blocking last year. While there’s no cure-all for digital ad avoidance, the media industry has started to tackle the problem head-on by experimenting with various anti-ad blocking strategies. Here are some of the most effective ways the media industry has responded to the war on ads:

Topics: Editorial Resources, Video Monetization

Facebook Instant Articles: Blessing or Curse?

Posted by Sarah Hughes on Jul 6, 2016 9:49:34 AM

When Facebook first opened their Instant Articles program to all publishers, the industry projected mixed feelings of excitement and apprehension, and understandably so. Facebook has already claimed the throne of social platforms, and publishers are wary of depending on traffic from a platform they had no control over. But now that Instant Articles has proved its worth in the form of increased revenue and traffic, publishers have no choice but to go all-in. In light of the most algorithm change that prioritizes user posts over publishers’, the industry tension has returned, and publishers can’t help but ask: is publishing on Facebook still worth it? We went ahead and weighed the pros and cons to evaluate whether Facebook Instant Articles still has a place within a successful content strategy.

Topics: Publishing Platforms