7 Publishers That Are Killing It With Social Video

Posted by Li Zhao on Oct 27, 2016 12:01:57 PM
 

Halloween might be something that we will never outgrow. Pumpkin lanterns, spooky costumes, trick-or-treat, and you may have noticed the growing popularity of brands that plunge into marketing for Halloween. Among all of the holiday promotions, the most eye-catching and far-reaching campaigns have a heavy focus on social video. So it doesn't sound too bold when a Facebook VP predicted that the social network would “definitely” be mobile, and would “probably” be all “video, video, video” in the next five years. In light of our favorite holiday, we rounded up 7 publishers that are so good at social video... it's scary.

Topics: Publishing Platforms, Video Trends

What Does the Rise of OTT Video Mean for Broadcast TV?

Posted by Li Zhao on Oct 19, 2016 12:25:50 PM

It's no surprise that Parks Associates named 2015 as "the Year of OTT." The emergence of the OTT market has contributed $25 billion in global revenue to the video industry. A study by Boston Consulting Group (BCG) also found that, while OTT currently accounts for about 5% of the video business worldwide, it is growing at a rate of 20% which is 10 times faster than the growth of traditional TV.

Hold on. What the heck is OTT, and why is it developing so fast?

Topics: Publishing Platforms, Video Trends

5 Things That Publishers Can Learn from Facebook Video Ads

Posted by Li Zhao on Oct 12, 2016 11:30:00 AM
 

As one of the 1.71 billion monthly active users on Facebook, did you notice that a surge of video content has been taking over your News Feed? Shareable, targeted, and engaging, digital videos are transforming the way that the public consumes information and therefore the way that publishers engage with their audiences. EMarketer estimated that Facebook accounts for 30% of all digital-advertising revenue, and is responsible for 38% of fast–growing mobile advertising revenue. The following tips are based on facts pulled from Facebook’s internal data, and may provide a hint about how to gain the upper hand in the game of video content creation.

Topics: Publishing Platforms, Video Trends

Infographic: Audience Adoption & Perception of Live Video, Chatbots, Wearables & VR

Posted by Sarah Hughes on Oct 5, 2016 1:25:41 PM

Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium. 

Topics: Audience Insights, Company News

Aol and Wibbitz Team Up to Bring Automated Video to its Media Properties

Posted by Zohar Dayan on Sep 28, 2016 8:00:00 AM

We’re excited to announce today that media technology giant Aol is working with Wibbitz to power automated video creation for its portfolio of brands, expanding on our existing video syndication relationship. 

Topics: Company News

A Word From the Wibbitz Editors: How to Choose the Right Type of Video for Your Story

Posted by Tamara Benzaquen on Sep 21, 2016 11:04:54 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tamara guides us through her process of choosing the best type of video for each news story.

Topics: Editorial Resources

Wibbitz Report - Live Video, Chatbots, Wearables & VR: Investing in the Future of News Technologies

Posted by Sarah Hughes on Sep 14, 2016 8:50:00 AM

Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.

Topics: Audience Insights, Company News

Reuters Partners with Wibbitz to Enhance Multimedia News Offering for Publishers with Automated, Mobile-Ready Video

Posted by Zohar Dayan on Sep 13, 2016 11:24:17 AM

We’re proud to announce that Reuters, the world’s largest multimedia news provider, has chosen to partner with Wibbitz to expand their existing news offering with automated video. Reuters is the number one choice for publishers all over the world looking to access real-time images, text and video footage for their breaking news stories. As of today, Reuters News Agency and Open Media Express customers will also have access to readily-packaged video summaries, created by the power of automation. You can read the full press release here, check out TechCrunch's coverage of the story here, or watch a quick video summary below!

Topics: Company News

Automation Does Not Mean the Death of Quality, Thanks to Humans

Posted by Zohar Dayan on Sep 8, 2016 12:08:24 PM

We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place? 

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Set Your Video's Mood with Soundtracks

Posted by Mariana Bialek on Aug 17, 2016 1:16:36 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Senior Editor Mariana walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.

Topics: Editorial Resources

How to Create A Winning Instagram Video

Posted by Sarah Hughes on Aug 10, 2016 4:03:39 PM

The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.

Topics: Publishing Platforms, Video Trends

Why Newsrooms Need to Rock the Vote with Social Video… and Our New Election Theme

Posted by Sarah Hughes on Aug 3, 2016 4:41:49 AM

The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.

Topics: Product Updates, Video Trends

TF1 Partners With Wibbitz to Expand its Digital Video Offering

Posted by Yotam Cohen on Jul 26, 2016 10:39:38 AM

TF1, the most established broadcast company in France, has chosen to partner with Wibbitz as its short-form digital video solution and advertising supply partner for the French market. The French media frontrunner will leverage our text-to-video platform to create videos for its website Metronews, as well as the LCI brand’s soon to be launched 24-hour video-focused news platform. TF1 will expand its digital video inventory by supplementing articles with automated videos created using Wibbitz, and will monetize Wibbitz videos with ads from its network of premium advertising partners.

Topics: Company News

Why Video is the Cure for TLDR

Posted by Karan Vidal on Jul 21, 2016 12:13:50 PM

TL;DR (Too Long, Didn't Read): “Used as a dismissive response to a lengthy online post, or to introduce a summary of a lengthy post” Oxford Dictionary, 2016

Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.

Topics: Editorial Resources, Video Trends

A Word from The Wibbitz Editors: Best Practices for Editing Media in Short-Form Videos

Posted by Sarah Hughes on Jul 13, 2016 1:29:56 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad and Andie, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.

Topics: Editorial Resources

7 Tactics to Win the War Against Ad Blockers

Posted by Karan Vidal on Jul 7, 2016 4:48:51 PM

Ad blocking technology is the digital version of consumers flipping through a newspaper or switching TV channels - albeit a much more serious concern for digital publishers dependent on data-driven advertising that only profits from actual views. According to the consulting firm Ovum, publishers lost $24 billion as a result of ad-blocking last year. While there’s no cure-all for digital ad avoidance, the media industry has started to tackle the problem head-on by experimenting with various anti-ad blocking strategies. Here are some of the most effective ways the media industry has responded to the war on ads:

Topics: Editorial Resources, Video Monetization

Facebook Instant Articles: Blessing or Curse?

Posted by Sarah Hughes on Jul 6, 2016 9:49:34 AM

When Facebook first opened their Instant Articles program to all publishers, the industry projected mixed feelings of excitement and apprehension, and understandably so. Facebook has already claimed the throne of social platforms, and publishers are wary of depending on traffic from a platform they had no control over. But now that Instant Articles has proved its worth in the form of increased revenue and traffic, publishers have no choice but to go all-in. In light of the most algorithm change that prioritizes user posts over publishers’, the industry tension has returned, and publishers can’t help but ask: is publishing on Facebook still worth it? We went ahead and weighed the pros and cons to evaluate whether Facebook Instant Articles still has a place within a successful content strategy.

Topics: Publishing Platforms

Introducing the Wibbitz Creative Kit: Customization Tools Built to Enhance Automated Video Creation

Posted by Yotam Cohen on Jun 30, 2016 1:35:16 PM

As the creators of the award-winning AlphaGo bot can attest to, building automation technology to imitate a human’s decision process is an art in itself. Algorithms can be taught to follow an extensive set of combinations, but only a “human touch” can transform an end product into the champion of Go – or, in our case, a storytelling vessel that fellow humans will connect with. Yaron Bloch, our Head of Product, explains it best: 

Topics: Product Updates, Video Trends

Best Practices for Video on Social Media...That’s NOT Facebook

Posted by Kellen Owings on Jun 28, 2016 4:04:05 PM

It’s a bit of an understatement to say that Facebook has a big grip on digital publishers. With over 76% of consumers choosing the social media behemoth as their favorite social media platform for news, along with the platform’s recent focus on nothing but video, developing a video strategy with Facebook’s native format in mind is essential for publishers to build, reach and engage with their online news audience.

Unfortunately, Facebook’s popularity has become somewhat of a Catch-22 for publishers. As the textbook definition for the industry buzzword ‘walled garden’, Facebook controls the distribution and monetization process–and essentially owns the publisher’s content–by making sure audiences remain within the platform as they browse through their feed. In order to drive traffic back to a publisher’s owned-and-operated site, a multi-platform content strategy must be in place to meet and reach digital audiences wherever they are. That means distributing video content across the following platforms, and adhering to the native video formats that each platform’s users have grown accustomed to.

Topics: Publishing Platforms

Wibbitz Partners with Prisma Media—France’s Largest Magazine Publisher—to Power Mobile Video

Posted by Zohar Dayan on Jun 23, 2016 11:39:36 AM

For large media outlets looking to uphold their legacy and continue expansion, it’s no secret that digital video is key. However, it’s difficult for legacy and multi-brand publishers to consistently produce the same quantity and quality of video content that readers have grown to expect from their favorite brands. That is why the largest magazine publisher in France, Prisma Media, has chosen to partner with Wibbitz—the only automated video solution of its kind—to create desktop, social and mobile-friendly video for all 20 of their digital magazine brands and new mobile app Infonity. You can find the full press release here. Et en français, voilà.

Topics: Company News

10 Emerging Technologies That Are Revolutionizing The Media Industry

Posted by Karan Vidal on Jun 21, 2016 1:43:05 PM

The media industry has conventionally been the first port of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content. Although some of these technologies sound like they’re straight from a sci-fi film, we’ll show you how they’re being used to transform the content creation and distribution process.

Topics: Editorial Resources, Video Trends

How to Tell Your Story to a Millennial... Without Trying to Sound Like One

Posted by Kellen Owings on Jun 16, 2016 1:19:28 PM

Ah millennials. When telling your story to this audience, there’s a fine line between being appealing and coming off as trying too hard. If you try to sound like one by using language you think they want to hear, or worse—using emojis, they’ll see right through it and reject your content. Authenticity is an absolute must. Just like most audiences, millennials look for a genuine voice when consuming content, not their own. Here are some “do’s” and “don’ts” for every publisher looking to communicate with today’s most sought-after generation:

Topics: Audience Insights

Bonnier Partners with Wibbitz to Create Digital Video for Over 15 of its Brands

Posted by Zohar Dayan on Jun 14, 2016 10:45:16 AM

As news consumption increasingly relies on engaging readers with high-quality, multi-platform videos, publications are faced with the challenge of finding time, money and resources to scale video production - especially those with special-interest audiences. We’re excited to announce that Bonnier Corp., one of the largest special-interest publishers in the U.S., has partnered with Wibbitz to overcome these video challenges. You can find the full press release here.

Topics: Company News

Why Robot Coworkers are the Perfect Newsroom Assistants

Posted by Karan Vidal on Jun 9, 2016 1:51:58 PM

The growing trend toward news automation or what some call ‘robot journalism’ has understandably stirred up feelings that the ‘machines are taking over’.  These feelings have only been magnified by the recent experiments in automation software coming from publishers like Bloomberg and The Associated Press. While change may be the only constant in life, this can be cold comfort to journalists who fear they’ll be replaced by robots.

Looking at the Bloomberg and AP automation model, these concerns have not materialized so far - if anything, automated software has simply helped journalists work more efficiently by taking over the most tedious, time-consuming tasks. We’d like to show you how robot co-workers can be more friend than foe, and make the newsroom an even more exciting place to work.

Topics: Editorial Resources

A Word from The Wibbitz Editors: Best Practices for Writing Video Titles

Posted by Sarit Landsman on Jun 7, 2016 1:53:39 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Director of Content Strategy Sarit reveals her tried-and-true practices for writing video titles that attract audiences and boost views.

Topics: Editorial Resources