5 Things to Look For at This Year's Digiday Publishing Summit

Posted by Li Zhao on Sep 21, 2017 5:03:52 PM

Earning the trust of readers, adapting to new technologies, investing in multiple revenue streams, fighting back against the duopoly… these are just a few of the many challenges that digital media companies are currently facing. Whether you’re looking for innovative solutions for your digital strategy or want to learn from the best of the best in the industry, this year’s Digiday Publishing Summit is the event that you don’t want to miss!

Topics: Events & Awards

How to Quickly Turn A Business News Story Into A Video Everyone Wants to Watch

Posted by Kyle Basedow on Sep 19, 2017 7:10:42 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Kyle walks us through the process of transforming a jargon-heavy business news story into a digestible and "like"-able social video.

Topics: A Word from the Wibbitz Editors

Sound On or Off? Telling Your Video’s Story with Text or a Voiceover

Posted by Bradley Popkin on Sep 7, 2017 2:24:10 PM

Sound is no longer a priority for most video publishers, but that doesn’t mean it’s completely out of the fold. In February, Facebook said that videos would now autoplay with sound on. It’s a bold step that is sure to please video advertisers, but its impact on views remains to be seen. Facebook is a video goldmine with over 8 billion video views daily and although 85% of Facebook video is watched with sound off, the social media giant is hoping to replicate the success Snapchat has enjoyed. So how do you decide whether your video’s story should be told with sound or on mute? Check out these 6 examples that illustrate the best use cases for text and voiceover video.

Topics: Editorial Resources, Video Trends

5 Newsroom Tasks That You Should Be Automating... & 4 That You Shouldn't

Posted by Lisa Lacy on Aug 30, 2017 12:24:45 PM

The journalism industry has experienced profound change in recent history and the pace is showing no sign of abating with the introduction of AI. Contrary to popular belief, however, AI is not going to “take over” the workplace. News organizations can incorporate AI to make reporters’ and editors’ lives easier – and to create more and/or better stories – but there will always be a need for human creativity in journalism. Here’s a look at the newsroom tasks that automated journalism should be leveraged for, and those that are better off left to human journalists.

Topics: Editorial Resources

The Newsroom Shift - Why We're Seeing So Much ‘Pivot to Video’

Posted by Justen Haynes on Aug 22, 2017 10:07:12 AM

It’s no secret that video is an integral part of the modern newsroom. Some of the biggest players in publishing have been shifting the focus (and the structure) of their newsrooms to incorporate short-form video content. Time Inc., Mic, and MTV are just the latest to contribute to the trend by cutting down on their editorial staff and making room for video experts who can overlap visuals with written content.

But there’s no need to worry! It’s all a part of the evolution of news. Journalists have been following the same processes to cover the news for many years, and now it’s time to adapt to the new digital market. Here are the biggest contributing factors to this new wave of newsroom shifts - and why it’s simply necessary to adapt accordingly:

Topics: Video Trends

Wibbitz Video Themes: Find the perfect style for your story

Posted by Sarah Hughes on Aug 21, 2017 7:00:00 AM

The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. 

Topics: Product Updates, Video Trends

How Francesco Marconi is Using Video Automation to Promote His Book

Posted by Sarah Hughes on Aug 16, 2017 12:01:00 AM

For author and media strategist Francesco Marconi, a book is a story, a narrative. It's not a fixed thing. It's a journey.

Marconi began his journey in 2015 when he started publishing his personal notes on finding life inspiration via his Medium page. Rather than taking the traditional route to brainstorming a book, the author invited people on the internet to make choices, write comments, share opinions, and be part of his writing process in real time. The resulting data, rather than a pre-established set of ideas, drove the story. 

As a result of that innovative process, Francesco Marconi just published Live Like Fiction, where he shares his life story and the strategies he used to accelerate success. The illustrated book acts as a 30-day boot camp for anyone to find purpose through storytelling. His message is simple: the best way to live our lives is to become the author of our own life story.

In order to promote his book and connect with his audience, Marconi has enlisted the help of various emerging technologies - and has found notable success in using automated videos powered by Wibbitz. Each video created summarizes one of the 30 mini chapters – one for each day of the month. Designed to be remembered (and implemented), the videos have a pithy titles, bold graphics, and a straight-talk tone. With these videos, Marconi's professional advice is like an intimate, serious talk between friends at a coffee shop, swapping unfiltered tales of lessons learned at work.

Here are the four key principles guiding Live Like Fiction’s video strategy:

Topics: Video Trends, Industry Insights

9 Publishers With the Biggest Facebook Following… And What They’re Doing Right

Posted by Bradley Popkin on Aug 10, 2017 12:58:25 PM

Facebook is where social video got its start, and after all these years it’s still where lots of audiences turn to for daily news, entertainment, and lifestyle video content. As news consumption on the platform continues to grow, a number of publishers are delegating more resources to producing Facebook video to capitalize on its large and constantly growing community. Here, we took a look at the 9 leading publishers on the platform to find out their secrets to success.

Topics: Publishing Platforms

6 New Distribution Channels Publishers Should Prepare For in their Digital Video Strategy

Posted by Lisa Lacy on Aug 8, 2017 1:25:05 PM

Smartphones may be the most popular way consumers find video content now, but new platforms are constantly emerging and providing even more opportunities for publishers to gain visibility. Here’s a closer look at some of the newest ways audiences are accessing video content – some of which may be contenders to replace the smartphone (or at least compete with it) in the very near future. By creating content for these distribution channels early on, publishers will be able to stay ahead of the competition and reach these new audiences before anyone else.

Topics: Video Trends

How to Create Interactive Videos That Your Audiences Will Love

Posted by Nava Shmulevich on Aug 3, 2017 2:01:52 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, our video expert Nava shares five fun and interactive video ideas that publishers can leverage to keep audiences engaged.

Interactive videos provide a way to stand out amongst the monotony of straight-forward, news stories, and tell stories in a way that stretches beyond a standard canvas. These videos are more memorable and satisfying for the viewer to watch because they are more closely engaged with the content. With formats like quizzes and riddles, viewers are also enticed to stick through the entirety of the video, resulting in higher completion rates. In fact, a study by digital marketing agency Room 214 stated that interactive videos generate completion rates around 90% as compared to 50-85% for linear videos, and are likelier to have repeat views. This also results in higher-value views that are more likely to drive conversation both online and offline. The Wibbitz platform is great for not only covering topical, trending stories, but also for making these kinds of creative and interactive videos that involve your audience in new ways. Here are 5 types of interactive videos that can be created in the platform, and some tips to keep in mind for optimum results.

Topics: A Word from the Wibbitz Editors

How to Make Sure Your Website is a Brand Safe Video Advertising Environment

Posted by Lisa Lacy on Jul 27, 2017 11:08:23 AM

Topics: Video Monetization

Battle of the Stories: Instagram vs Snapchat

Posted by Sarah Hughes on Jul 25, 2017 1:27:48 PM

It seems like just yesterday that Snapchat was the leading social video platform, wowing us with one innovation after the next - from their introduction of Stories in 2013, to their beloved Geofilters in 2014, to their publisher-friendly Discover channels in 2015. We saw more and more publishers go all-in on Snapchat throughout the first half of 2016, hiring entire teams to create vertical video content formatted specifically for the platform and reach the 150 million daily active users that had been accumulated - a majority of which fell into the millennial demographic that publishers were previously struggling to reach.

Then, this time last year, we all witnessed what was arguably the biggest copycat crime of the digital age: the launch of Instagram Stories. Snapchat almost immediately felt the blow from their first direct competitor, with Q3 2016 becoming their lowest percentage growth quarter ever since their data was made public in 2014. By the time Snap Inc. filed to IPO in February 2017, their growth rate had declined by a whopping 82% since Instagram introduced their version of the platform. And now, with 250 million daily active users watching their Stories (and 700 million using their platform), Instagram is giving Snapchat a real run for their money. But does that mean Instagram is better, or just Snapchat’s first competitor? Should we prepare for a Instagram knockout or a Snapchat comeback? More importantly - where should publishers be placing their bets in the coming year? We looked at the strengths and weaknesses of each to determine which of the competing platforms will help publishers come out on top.

Topics: Publishing Platforms

How to Create Goal-Worthy Lifestyle Video Content

Posted by Andie Lowenstein on Jul 20, 2017 12:35:52 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, our Editorial Director Andie gives us her best practices on creating lifestyle video content that inspires & motivates audiences to live their best life.

Topics: A Word from the Wibbitz Editors

Fresco News CEO John H. Meyer on Citizen Journalism

Posted by Gal Shyli on Jul 18, 2017 11:12:19 AM

Welcome to our Industry Insight blog series, where we will be interviewing the industry's most influential thought leaders working to make an impact on the future of storytelling. For this month’s Industry Insights interview, we sat down with the CEO and founder of Fresco News, John H. Meyer. We learned about how Fresco is helping publishers keep up with the increasing demand for video by building and supporting a community of citizen journalists and videographers, and what we should be expecting from the media industry in the very near future.

Topics: Industry Insights

Infographic: Zooming In on a Profitable Video Monetization Strategy

Posted by Sarah Hughes on Jul 13, 2017 11:34:22 AM

Digital video advertising is clearly the key to success in today's publishing landscape - not only does it resonate with younger audiences more than display ads, but also generates double the CPMs. However, as a relatively new field, there are many aspects to digital video advertising that aren't entirely clear to publishers. It’s never been more important, or more challenging, to break through the barriers and leverage the opportunities presented by digital video. 

We put together our latest guide, Everything You Need to Know About Digital Video Advertising, to provide answers to the questions that commonly surround digital video advertising, and help publishers find that sweet spot between a quality user experience and a profitable website. Want a TL;DR version? The infographic below breaks down some of the biggest takeaways you should gather from our guide (and put right into your video monetization strategy) to ensure optimal video ad performance and ROI.

Topics: Video Monetization, Company News

Publisher Guide: Everything You Need to Know About Digital Video Advertising

Posted by Sarah Hughes on Jul 11, 2017 8:00:00 AM

With more advertising dollars and audience eyeballs focused on online video than ever before, digital video advertising presents publishers with a huge opportunity to maximize website real estate and increase revenue tenfold. However, it is still a relatively new field - and with all of the various measurements, methods, channels, and practices that must be evaluated (and the lack of standardization in place), many publishers looking to build a successful video monetization strategy are finding their vision a bit blurry. So we decided to take a deep dive into the world of digital video advertising, and gathered everything that we found most valuable for publishers to know into a comprehensive resource for optimum video ROI.

Topics: Video Monetization, Company News

5 Video-Focused Publishers Rising to the Top of the Competition

Posted by Bradley Popkin on Jul 6, 2017 12:19:20 PM

Prominent publishers like BuzzFeed and NowThis may sit atop the Mount Rushmore of video — however, as more publishers are realizing the value that video provides in terms of both revenue and engagement, many are beginning to harness the power that video holds and giving the big boys a run for their money. Here are five brands making the ascent up the esteemed video-publishing mountain this year.

Topics: Video Trends

How to Create Videos for Every Social Platform

Posted by Roseanne Tabachnik on Jun 29, 2017 10:15:35 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Roseanne breaks down the video formats and styles that perform best on everyone's favorite social platforms.

Topics: Publishing Platforms, A Word from the Wibbitz Editors

Wibbitz Partners with Pond5 to Enrich its Automated Video Creation Platform with Leading Royalty-Free Video Collection

Posted by Zohar Dayan on Jun 28, 2017 8:01:00 AM

Quality media is the most important aspect of an emotionally compelling news video, so video content creators must always focus on choosing diversified creative media assets to engage and resonate with their audiences. In order to enrich our comprehensive media library with more high-quality video and image choices, we are very excited to announce that Wibbitz is joining forces with Pond5, the leading online marketplace for royalty-free stock footage and media assets. By integrating the Pond5 API into our system, the Wibbitz platform is able to provide more diversified quality media choices that will elevate the quality of the videos powered by Wibbitz. Learn more in the press release here.

Topics: Company News

All Eyes are On Automation at the 2017 GEN Summit

Posted by Lucie Lerat on Jun 22, 2017 10:29:17 AM

The Global Editors Network (GEN) kicked off the 7th annual GEN Summit in Vienna this Wednesday, June 21st, gathering over 750 editors-in-chief and media innovators from over 70 countries. The theme of the year is From Post-Truth to Virtual Reality: Navigating Media’s Future. The Summit is divided into daily themes - the first day started with disruption, the second was about innovation and the last one will focus on cooperation. Laurent Lasserre, our Country Director of France, is attending the summit and gave us his insights into the hottest topics and takeaways from the first day of the conference:

Topics: Editorial Resources, Company News

5 Steps for Covering Viral Stories with Video

Posted by Kyle Basedow on Jun 20, 2017 10:54:31 AM

The best part about working with the news is that there is never a dull moment. Something is always breaking, trending or going viral. Sometimes, it can be all three. However, it’s important to make the distinction between the three because while they can all be related or even about the same thing, they are not interchangeable.

  • Breaking news often deals with stories that are happening right now, and that the public needs to know because they carry some sort of importance one way or another.

  • Trending news often builds up over time and picks up traction at a slower pace before reaching a peak and falling off in rapid succession.

  • Viral news is nearly identical to trending news except it spreads faster, and often has a longer lifespan than a piece of news that is “trending."

Of the three, viral news can be the toughest to cover - especially with video - as the details available are usually sparse. If a video or tweet or heartwarming story suddenly goes viral, you want to try and get out ahead of the pack… but it’s important that your speed doesn’t impact the accuracy of your story. When covering a viral story, here are some steps you should make sure you’re checking off:

Topics: Editorial Resources, Video Trends

TheStreet Partners with Wibbitz to Accelerate Digital Video Production

Posted by Zohar Dayan on Jun 15, 2017 8:02:00 AM

In order to keep up with 24/7 nature of the finance market, audiences who are interested in making smart investments need a reliable and unbiased go-to news source. TheStreet.com, a business unit of TheStreet, Inc. has distinguished itself as a leading financial news source by providing real-time editorial coverage on market updates and investment opportunities, along with its broadcast-style video series featuring well-known analysts and journalists right from the NYSE floor. We’re thrilled to be chosen by TheStreet.com. to supplement its daily and breaking business news reporting with short-form video summaries. By implementing Wibbitz’s automated video creation platform into its newsroom’s workflow, the publisher is able to speed up video production, and diversify its ad inventory with original video content. You can find the full announcement here.

Topics: Company News

Introducing the New Homepage: Publishers’ Launching Pad for Top Performing Video Creation

Posted by Sarah Hughes on Jun 11, 2017 7:12:55 PM

While working with publishers of all sizes and content verticals, we noticed a few things to hold true across the board: a majority of their revenue is coming from ads on their owned-and-operated websites, and a majority of their website traffic is found on less than 20% of their pages, where their most popular and top-trending articles exist. We like to call this the 80/20 rule. We also noticed that, with today’s crowded and fast-paced news cycle, a trending article is only trending for so longusually not much longer than 24 hours. It’s critical that videos are published to those trending article pages in the time that traffic is at its peak, in order to fully take advantage of the engagement and revenue opportunities available. That is why we’ve launched a brand new homepage in the Wibbitz Control Room platform – where publishers can quickly identify, create, and publish videos around the stories their audience cares most about, all in one place.

Topics: Product Updates

5 Predictions for Video Advertising in the European Market

Posted by Li Zhao on Jun 8, 2017 3:23:19 PM

As OTT (over-the-top) video services like Netflix, Youtube, and Amazon Video are penetrating into more European households, cord-cutting has become a prevailing phenomenon that is not only limited to the US. According to eMarketer, digital video viewers will represent over half of the total population of Western Europe this year. For now, the largest digital video penetration rate is seen in English-speaking countries, as a large majority of online content is still coming from the States. But as the European market continues to adapt to this quickly growing trend, we expect to see digital video advertising become as prevalent as it already has become in the US - where digital advertising has already surpassed TV, and video ads are preferred over traditional display with 2.2 times higher CPMs. Based on recent industry data and our own expertise on the video advertising market, we came up with 5 predictions that we expect to see in the European media space in the coming year:

Topics: Video Monetization, Audience Insights

7 Tech-Savvy Newsrooms Embracing New Media Technologies

Posted by Stephanie Ho on Jun 6, 2017 11:23:03 AM

Where does innovation happen in a newsroom? Experiments with new technologies are being undertaken by reporters and editors at both legacy media organizations and news start-ups. Some of these companies have even developed incubator-like spaces to foster explorations and applications of bots, 360 video, push notifications, and other fun digital ways to adapt journalism to the web. Here are seven of the most innovative newsrooms as of late, along with their most exciting technological initiatives that are changing the way we consume the news:

Topics: Editorial Resources