How leading French publishers became AI video experts at the Wibbitz Workshop in Tel Aviv

Posted by Sarah Hughes on Nov 16, 2017 10:17:05 AM

In today's digital landscape, technology is finding a place in every aspect of a publisher's daily workflow. More and more publishers are hiring tech teams, partnering with tech companies, or both in order to keep up with the constantly evolving needs of their digital audience. Understanding how technology works, and how it can be used to simplify, speed up, and improve processes, is now just as important as investing in new technologies in the first place.

Topics: Editorial Resources, Company News

7 Women Leading the Transition to the AI-Powered, Female-Run Workplace

Posted by Sarah Hughes on Nov 14, 2017 10:56:04 AM

Topics: Industry Insights

Wibbitz Celebrates $20M in Funding for our Future Growth... Twenties-Style

Posted by Sarah Hughes on Nov 9, 2017 7:19:36 PM

At Wibbitz, we believe two things are critical to success: working toward our shared vision of the future, and celebrating each success along the way. Our latest investment from major industry leaders confirmed this belief - and gave us a pretty great reason to celebrate! So we rounded up all of our favorite guys and dolls - partners, investors, family, friends, and everyone else that has had a hand in our success thus far - and threw a Roaring Twenties Bash in our two favorite cities, New York and Tel Aviv.

Topics: Company News

6 New Job Titles for the Newsrooms of the Future

Posted by Sarah Hughes on Nov 8, 2017 10:15:06 AM

Today’s editorial landscape must change rapidly to keep up with the huge technological shifts that drive the way we consume news. Basic changes to the way audiences read the news and surf the web impact everyone from readers to writers, editors and newsroom managers to brand founders and startup entrepreneurs.

Topics: Editorial Resources, Industry Insights

How The Weather Channel produces video content for hyper-localized digital media network LocalNow

Posted by Sarah Hughes on Nov 7, 2017 7:00:00 AM

Topics: Partner Spotlight

5 brands with winning fall sports video coverage

Posted by Bradley Popkin on Nov 2, 2017 4:12:37 PM

The fall season is marked not only by a change in weather but a shift in the sports universe — baseball is winding down, while basketball, football and hockey are in full swing. Fans aren’t just watching from the tube anymore, they’re also watching on the go, which means brands have to adjust their coverage to fit a variety of screens. And with so many games going on, there will be plenty of sports fanatics on the lookout for captivating videoCheck out how these 5 brands are leading the pack in fall sports coverage:

Topics: Video Trends

Take this survey on content creation tools & enter to win an Amazon gift card!

Posted by Sarah Hughes on Nov 1, 2017 7:01:04 PM

Is visual content creation critical to your business? Do you leverage technology to tell your story in a visual way? Do you want a chance to win $150?

Topics: Editorial Resources, Company News

Wibbitz Secures $20 Million Investment for the Future of AI Video Creation

Posted by Zohar Dayan on Oct 24, 2017 1:48:25 AM

We just reached a huge milestone for automated video, and we’re excited to share the news: Wibbitz raised $20 million in Series C funding! Check out our coverage on TechCrunch, MediaPost, AdExchanger, Recode, TheMarker, Globes, and Le Figaro. You can find the full press release here.

Topics: Company News

The Key to Audience Engagement: Premium Original Video Content

Posted by Sarah Hughes on Oct 19, 2017 11:41:16 AM

Video is swiftly becoming the native language of the internet – it’s expected to make up 80% of all traffic on the internet by 2019, and social media is making a strong push to become a video medium. At the Mobile World Congress in Barcelona, Mark Zuckerberg commented, "I just think that we're going to be in a world a few years from now where the vast majority of the content that people consume online will be video."

The video engagement you're seeking, however, won't automatically materialize; it all depends on the quality of the content you post. Users are increasingly sophisticated now, and their expectations are higher, so your video offering has to keep up with and exceed those expectations. Premium video is your most reliable route to audeince engagement, as the online conversation shifts to visual.

Topics: Video Trends, Audience Insights

The Do's and Don'ts of Political News Video Coverage

Posted by Bradley Popkin on Oct 18, 2017 11:15:57 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley explains how to approach political news with short-form video, to remain as objective and trustworthy as possible.

We Just Went to 6 Media Industry Events. Here are Our 6 Biggest Takeaways!

Posted by Li Zhao on Oct 17, 2017 9:39:03 AM

The 2017 conference season is in full swing, and has already been one for the books. In just the last three weeks, the Wibbitz team managed to attend six media industry events in five different cities all over the world: FUSE: The Convergence of Tech & Media in Philadelphia, Digiday Publishing Summit in Miami, The Grill in Beverly Hills, New Video Frontiers and FIPP World Congress in London, and ONA17 in Washington DC.

Besides running on coffee and ramping up travel credits, our team had the chance to meet, listen to and learn from the biggest movers, shakers, and leaders of the media and publishing industry. In case you weren’t able to make the trek to all these great events, we decided to share some of the biggest takeaways and hottest topics that were on the top of everyone’s mind:

Topics: Industry Insights

The winning student video from the Wibbitz, AP & Automated Insights AI Workshop

Posted by Zohar Dayan on Oct 13, 2017 12:32:04 PM

Last Wednesday, Wibbitz joined AP and Automated Insights to host an AI Workshop at Columbia Journalism School. The AP's Francesco Marconi kicked off the workshop with an introduction to augmented journalism, then we gave students the opportunity to try out Automated Insights and Wibbitz software for themselves. It was amazing to see a room full of future journalists dive in and start using brand new tools that they were just introduced to minutes prior – and Francesco agrees: 

Topics: Video Trends, Company News

10 Hip-To-Be-Square Social Videos Created in the Wibbitz Platform

Posted by Justen Haynes on Oct 10, 2017 12:47:42 AM

Want to know the secret to increase audience engagement on social media? Use square videos. Facebook, Twitter, and Instagram all support the square video format - which now accounts for 78% of video formats in a person’s newsfeed. All three social media giants have redefined the mobile-viewing experience by offering square to users for a dynamic way of consuming short-form video content. Just a reminder - square videos have a 1:1 aspect ratio that fit with the dimension of your phone screen, which makes it easier for users to enjoy video content without having to turn their phone sideways. For sites like Facebook that have 10.9 billion daily active users on mobile, square videos are a surefire way to increase video views, watch time, and engagement

Topics: Video Trends

The Secret to Startup Success: Turning A Team Into A Family

Posted by Liron Panaczuk on Oct 4, 2017 11:25:47 AM

What makes Wibbitz… Wibbitz? We decided the best person to answer that question would be the one that built our amazing family culture from scratch – our VP of People Operations Liron.

Topics: Company News

How Two Different Video Teams Have Implemented Wibbitz Into Their Daily Workflow

Posted by Elle Merritt on Oct 3, 2017 8:00:00 AM

Over the last few years, publishers and marketers all over the world have been adjusting their workflows in order to answer to the new way audiences are consuming information. These digital storytellers have identified that they need to make their stories more shareable in order to have an impact, and they’ve discovered that video is a key ingredient to getting that exposure.

Many leading brands have incorporated Wibbitz into their daily workflow to simplify the video production process and quickly produce short-form videos at scale. With the Wibbitz platform at hand, each of our partners have figured out their own unique way to accelerate video production and create new strategies that have undoubtedly improved their productivity. We got a chance to sit down with two of our star partners who may be drastically different in terms of scope, but have both perfected their ability to crank out videos every day with the help of Wibbitz.

Topics: Editorial Resources, Company News

Ads.txt: The brand safety initiative that is now a requirement for online publishers

Posted by Milen Debensason on Oct 2, 2017 9:00:00 AM

Topics: Video Monetization

5 Reasons Not to Miss This Year's ONA Conference

Posted by Li Zhao on Sep 29, 2017 12:54:56 PM

The Online News Association (ONA) Conference, the world’s largest gathering of digital journalists, is getting even bigger this year. Over 3000 media innovators are convening in Washington, D.C. to share the latest trends and discuss best practices in digital journalism.

Whether you’re a digital media veteran who knows all the ins and outs of the event, or you just heard about ONA and are weighing its benefits, here are five things that will make this year’s ONA conference well worth your time.

Topics: Industry Insights

30 Reasons Why Digital Video is the Best Way to Tell Your Story in 2017... and Beyond

Posted by Sarah Hughes on Sep 26, 2017 12:01:00 AM

Video is one of the hottest topics at every industry event this year, from Advertising Week to Digiday – which is no surprise given the industry-wide pivot that we’re seeing from storytellers on both the buy-side and the sell-side. Marketers are realizing the immense opportunity that digital video ads offer for targeting, tracking, and delivering personalized messaging in real time, and digital publishers are finding digital video to be the best way to reach audiences that are increasingly cutting cords and looking to their mobile screens. Still not convinced? Here are 30 video stats that show why video deserves to be emphasized in every brand’s digital content strategy – now, and for the foreseeable future:

Topics: Video Trends

5 Things to Look For at This Year's Digiday Publishing Summit

Posted by Li Zhao on Sep 21, 2017 5:03:52 PM

Earning the trust of readers, adapting to new technologies, investing in multiple revenue streams, fighting back against the duopoly… these are just a few of the many challenges that digital media companies are currently facing. Whether you’re looking for innovative solutions for your digital strategy or want to learn from the best of the best in the industry, this year’s Digiday Publishing Summit is the event that you don’t want to miss!

Topics: Industry Insights

How to Quickly Turn A Business News Story Into A Video Everyone Wants to Watch

Posted by Kyle Basedow on Sep 19, 2017 7:10:42 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Kyle walks us through the process of transforming a jargon-heavy business news story into a digestible and "like"-able social video.

Topics: A Word from the Wibbitz Editors

Sound On or Sound Off? Telling Your Video’s Story with Text or a Voiceover

Posted by Bradley Popkin on Sep 7, 2017 2:24:10 PM

Sound is no longer a priority for most video publishers, but that doesn’t mean it’s completely out of the fold. In February, Facebook said that videos would now autoplay with sound on. It’s a bold step that is sure to please video advertisers, but its impact on views remains to be seen. Facebook is a video goldmine with over 8 billion video views daily and although 85% of Facebook video is watched with sound off, the social media giant is hoping to replicate the success Snapchat has enjoyed. So how do you decide whether your video’s story should be heard or read? Check out these 6 examples that illustrate the best use cases for voiceover and text video.

Topics: Editorial Resources, Video Trends

5 Newsroom Tasks That You Should Be Automating... & 4 That You Shouldn't

Posted by Lisa Lacy on Aug 30, 2017 12:24:45 PM

The journalism industry has experienced profound change in recent history and the pace is showing no sign of abating with the introduction of AI. Contrary to popular belief, however, AI is not going to “take over” the workplace. News organizations can incorporate AI to make reporters’ and editors’ lives easier – and to create more and/or better stories – but there will always be a need for human creativity in journalism. Here’s a look at the newsroom tasks that automated journalism should be leveraged for, and those that are better off left to human journalists.

Topics: Editorial Resources

The Newsroom Shift - Why We're Seeing So Much ‘Pivot to Video’

Posted by Justen Haynes on Aug 22, 2017 10:07:12 AM

It’s no secret that video is an integral part of the modern newsroom. Some of the biggest players in publishing have been shifting the focus (and the structure) of their newsrooms to incorporate short-form video content. Time Inc., Mic, and MTV are just the latest to contribute to the trend by cutting down on their editorial staff and making room for video experts who can overlap visuals with written content.

But there’s no need to worry! It’s all a part of the evolution of news. Journalists have been following the same processes to cover the news for many years, and now it’s time to adapt to the new digital market. Here are the biggest contributing factors to this new wave of newsroom shifts - and why it’s simply necessary to adapt accordingly:

Topics: Video Trends

Wibbitz Video Themes: Find the perfect style for your story

Posted by Sarah Hughes on Aug 21, 2017 7:00:00 AM

The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. 

Topics: Product Updates, Video Trends

How Francesco Marconi is Using Video Automation to Promote His Book

Posted by Sarah Hughes on Aug 16, 2017 12:01:00 AM

For author and media strategist Francesco Marconi, a book is a story, a narrative. It's not a fixed thing. It's a journey.

Marconi began his journey in 2015 when he started publishing his personal notes on finding life inspiration via his Medium page. Rather than taking the traditional route to brainstorming a book, the author invited people on the internet to make choices, write comments, share opinions, and be part of his writing process in real time. The resulting data, rather than a pre-established set of ideas, drove the story. 

As a result of that innovative process, Francesco Marconi just published Live Like Fiction, where he shares his life story and the strategies he used to accelerate success. The illustrated book acts as a 30-day boot camp for anyone to find purpose through storytelling. His message is simple: the best way to live our lives is to become the author of our own life story.

In order to promote his book and connect with his audience, Marconi has enlisted the help of various emerging technologies - and has found notable success in using automated videos powered by Wibbitz. Each video created summarizes one of the 30 mini chapters – one for each day of the month. Designed to be remembered (and implemented), the videos have a pithy titles, bold graphics, and a straight-talk tone. With these videos, Marconi's professional advice is like an intimate, serious talk between friends at a coffee shop, swapping unfiltered tales of lessons learned at work.

Here are the four key principles guiding Live Like Fiction’s video strategy:

Topics: Video Trends, Industry Insights