Report: How Are Politics And News Consumption Habits Related?

Posted by Zohar Dayan on Oct 30, 2015 9:47:14 AM

Topics: Audience Insights, Company News

The results of this survey were originally covered by our friends over at WIRED, read it here!

Ever since Kennedy v Nixon, politics and media go hand in hand. Each U.S. election serves as a tentpole topic for the media industry that year(s), showcasing the developments in media coverage that have happened since the last election cycle. At the start of Barack Obama’s presidency, digital outlets like Buzzfeed and the Huffington Post were only fledgling websites, while Twitter and Facebook were just social media entities – now, these platforms are all key outlets for breaking news.

As the political climate changes, so does the nature of media coverage. This begs the question: what are the media consumption habits of Americans today? How do their politics affect their media consumption, and vice versa?  Are Trump supporters really more susceptible to clickbait?

That’s why we set out to unveil the connection between politics and media, diving into the unique personas in American politics. We’re news junkies here at Wibbitz, so we commissioned a study to examine how we get our news - whether you’re a news junkie or news hater,  Republican or Democrat, Hillary Clinton or Ben Carson supporter (hey, who knows!). The results offer a compelling picture of today’s political landscape and media viewing habits.