Mobile & video have been two of the hottest topics in the publishing and brand worlds for 2015 thus far. Put them together and, woowee, that's one HOT commodity. But is it all just talk? Or is the craze fully justified by what consumers are actually doing. As you may have guessed- the latter is true. Based on the most recent studies from 2014, mobile video is indeed on the rise (and rising quickly). I've weeded through heaps of stats, reports, and surveys to uncover these six must-know facts on key mobile video trends. We even put together a beautiful infographic, perfect for sharing to keep all your contacts in the know.
Mobile video must be central to marketing and distribution strategies for both publishers and brands moving forward. The steep increase in video consumption on mobile devices strengthens publishers incentive to create video content and provides brands with more opportunities for premiere ad placement. Publishers should take note of where most mobile video consumption takes place (tablets), to adapt content for different devices. Brands must recognize the trend toward mobile video ads and adjust their budget accordingly to stay competitive.
The rise of mobile video will prove to be equally beneficial for publishers and brands, as long they act now to keep up with their audiences blossoming love for this type of content. Publishers must work to match their supply of mobile video content with brands’ demand for mobile video ad inventory (more information on supply & demand within the video ad marketplace). These six facts help demonstrate the importance of finding a balance between the two.