Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, our video expert Nava shares five fun and interactive video ideas that publishers can leverage to keep audiences engaged.
Interactive videos provide a way to stand out amongst the monotony of straight-forward, news stories, and tell stories in a way that stretches beyond a standard canvas. These videos are more memorable and satisfying for the viewer to watch because they are more closely engaged with the content. With formats like quizzes and riddles, viewers are also enticed to stick through the entirety of the video, resulting in higher completion rates. In fact, a study by digital marketing agency Room 214 stated that interactive videos generate completion rates around 90% as compared to 50-85% for linear videos, and are likelier to have repeat views. This also results in higher-value views that are more likely to drive conversation both online and offline. The Wibbitz platform is great for not only covering topical, trending stories, but also for making these kinds of creative and interactive videos that involve your audience in new ways. Here are 5 types of interactive videos that can be created in the platform, and some tips to keep in mind for optimum results.
1. Test their knowledge with quizzes
Jonathan Perlman, former Vice President of BuzzFeed Motion Pictures, attributed the popularity of their quizzes to the fact that the content validates people’s perceptions of themselves. Viewers love to test and affirm their knowledge, especially on topics that they are personally interested or invested in. It’s best to keep quizzes light and topical for optimal audience engagement; viewers tend to divert their attention for a pause in their day to something entertaining. Try out different text placements and highlight colors to keep things visually exciting and unexpected. You can ask your questions in multiple choice or true/false formats, test your audience on fun trivia content, or even experiment with visual quizzes; for example, try cropping out parts of photographs to have viewers guess what the entire picture is.
2. Stump them with viral riddles
Tricky riddles circulate like wildfire online. Video is a unique way to capitalize on the viral potential of a riddle and serve it to your audiences, ultimately to make them want to join in on the elite club of members who can unlock the answer. As a result, they are then more likely to share the video once they solve the problem so they can put their friends up to the same challenge. The first step to challenging your viewer is to select a catchy title. Try something enticing like “This first-grade math problem is driving adults insane,” or “Only one in 1,000 people can solve this puzzle.” Then, make sure to package your video with media that clearly presents the puzzle, with an ample amount of time to ponder the solution. Reveal your answer at the very end!
3. See if they can remember the lyrics
Testing viewer knowledge of song lyrics can involve audiences on all ends of the fanbase spectrum. The viewer is also more likely to stick around for the entire video to score themselves on their overall performance. Songs like old television show jingles can also evoke nostalgia in people, which has actually been proven to counteract boredom, sadness, loneliness, and anxiety. Generally, incorporating an emotional quotient, in addition to an intelligence quotient, is a key formula for making videos more memorable and impactful. Avoid placing too much text on the screen so that the viewer does not get overwhelmed or confused. This Full House theme song video is universally appealing to anyone who grew up watching the show, and carefully breaks up the lyrics by verse.
4. Tease them with logic puzzles
Unlike one-off, viral riddles, logic puzzles can be more interest-specific and play on a certain theme. As a publisher who is an expert on your audience, create videos relevant to their interests and passions. Overall, it’s important to create this type of content not only for consumption, but also for communication and generating conversation. Just like riddles, logic puzzles can be fun and rewarding for the viewer to solve, and are equally as shareable. Again, make sure to leave a reasonable amount of time for your viewer to process the puzzle before revealing the final answer. I took advantage of the different title formats in the Control Room platform to present this puzzle meant for movie buffs:
5. Illustrate a transformation with before & after videos
Transformation videos are an audience favorite. They can be motivational, unexpected, and shocking. With these types of videos, it’s important to use high-quality media that will play on emotion and clearly depict an evolution throughout the video. Dynamic transitions and music will help to parallel the transformative mood of the before and after moments. The embedded transitions within our platform’s readily-packaged theme templates worked perfectly with this before and after video make it effortless to show the passing of time through Calvin Harris’ dramatic transformation.
Bonus tip! End your videos with a relevant question to prompt your audiences to comment and engage with the video. Depending on the content and the platform that you’re posting your video, it can encourage users to provide valuable insight, drive conversation, and generate traffic for you. So, which interactive video style was your favorite?