Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium.
While the opportunities that each technology presents to publishers and their advertising partners have amazing potential, it's critical to understand how (and which) consumers are responding to them while they're still relatively new in the space. We conducted our latest consumer report, Live Video, Chatbots, Wearables, & VR: Investing in the Future of News Technologies, to reveal how these four technologies are resonating with news consumers. With our findings in mind, publishers will be able to make smart investment decisions and gain as much value as possible from each new medium. Check out the infographic below for our report's key takeaways, then download the full report to ensure an exceptionally lucrative future in the digital news space.