Bonnier Partners with Wibbitz to Create Digital Video for Over 15 of its Brands

Posted by Zohar Dayan on Jun 14, 2016 10:45:16 AM

Topics: Company News


As news consumption increasingly relies on engaging readers with high-quality, multi-platform videos, publications are faced with the challenge of finding time, money and resources to scale video production - especially those with special-interest audiences. We’re excited to announce that Bonnier Corp., one of the largest special-interest publishers in the U.S., has partnered with Wibbitz to overcome these video challenges. You can find the full press release here.

More than half of the media giant’s portfolio of publications including Popular Science, Motorcyclist, Islands, Cycle World and Destination Weddings & Honeymoons will leverage our new List Video (built for “best of” niche content) to drive traffic, engagement, and revenue by supplying their targeted audiences with video across all sites and social platforms. This new partnership will allow each brand to significantly expand and monetize its video inventory.

“While our readers may be interested in specific and unique content, we’ve found that their appetite for digestible and visually rich stories is on par with that of most mainstream news publications’ readership. Wibbitz’s platform allows our editorial teams to quickly create a variety of dynamic videos without adding additional resources or costs. We’re confident that this partnership will help support our investment in producing high quality video content for our targeted audiences, while creating new revenue opportunities across our sites.”

- Sean Holzman, Chief Digital Revenue Officer at Bonnier

Bonnier is advancing its place in the digital video landscape by revamping its video strategy to include automated video production. Wibbitz had previously focused on partnering with publishers covering world news, entertainment, technology, business, and sports, so we’re thrilled to partner with the leading special-interest publisher as we expand our platform’s capabilities to serve new content verticals for publishers.Ready to create more videos? Login to the Control Room!