We have a very exciting announcement to make – the innovative method used by our platform to generate videos from text-based content has officially been patented! You can read the full press release here.
The success that Snapchat has seen over the last year – with their predominantly millennial audience – has inspired a new approach to video that has taken the social media sphere by storm. The vertical videos made up of short, infographic-styled ‘snippet’ clips first embraced by brands on Snapchat Discover have now become the standard format on Instagram Stories, and, most recently, Facebook Stories, and publishers like the Daily Mail have hired entire teams dedicated to Snapchat-styled video creation. As North American CEO Jon Steinberg told Digiday, “It’s a different canvas. Every snap is custom animation, custom experience, custom design. It’s the only platform where we have dedicated staffers.”
We’re excited to announce the launch of the Wibbitz Snippet, our Control Room's new automated video type – and the first tool for publishers and brands to automatically create vertical videos for Snapchat and Instagram Stories. Check out AdWeek's coverage of our new Snippet tool here!
TF1, the most established broadcast company in France, has chosen to partner with Wibbitz as its short-form digital video solution and advertising supply partner for the French market. The French media frontrunner will leverage our text-to-video platform to create videos for its website Metronews, as well as the LCI brand’s soon to be launched 24-hour video-focused news platform. TF1 will expand its digital video inventory by supplementing articles with automated videos created using Wibbitz, and will monetize Wibbitz videos with ads from its network of premium advertising partners.
Topics: Company News
As the creators of the award-winning AlphaGo bot can attest to, building automation technology to imitate a human’s decision process is an art in itself. Algorithms can be taught to follow an extensive set of combinations, but only a “human touch” can transform an end product into the champion of Go – or, in our case, a storytelling vessel that fellow humans will connect with. Yaron Bloch, our Head of Product, explains it best:
The Wibbitz team is thrilled to announce the launch of our new editor! Thanks to the valuable feedback, ideas, and recommendations from our partners and publishers, we’ve built an advanced editing tool to support our automatic text-to-video platform. Control Room 3.0 is more user friendly, flexible, and efficient (some might even call it magical). You can find the full press release here.
Topics: Product Updates
Today we’re announcing Wibbitz 3.0 for iOS with new never before seen features. The fully redesigned app introduces responsive design to news summaries selecting different content for different platforms. The new version also features real voice-over narration for top news stories, as well as the option of a short text summary.