Sarah Hughes

Recent Posts

5 Ways to Make Sure Your Videos are as Mobile-Friendly as Possible

Posted by Sarah Hughes on Mar 23, 2017 4:10:42 PM

Mobile video has gotten its fair share of buzz as of late, and for good reason – last year, Google found more than half of all web traffic to come from mobile, and according to Cisco, 60% of mobile data traffic was attributed to… you guessed it, video. Advertisers followed suit by increasing mobile video ad spend to $1.6 billion, which was a whopping 178% increase from the year before, and over 40% of the $3.9 billion online video ad market. And now that more cellular providers are offering unlimited data plans, these numbers will only continue to skyrocket – video’s dominance in mobile traffic is projected to grow another 15 points by 2020, and a majority of advertisers to expect their mobile spending to increase by at least 25% this year.

Topics: Video Trends, Video Monetization

The Secret to Solving Your Video Ad Viewability Issues

Posted by Sarah Hughes on Mar 14, 2017 1:24:01 PM

Advertisers are paying big bucks for branded video ads these days. In just the US alone, the number of digital video viewers is expected to grow by 17.4 million between 2017 and 2021, and digital video ad spending will follow suit by increasing 21% over the next two years. The immense budgets that have been allocated to video advertising are certainly justifiable, as digital video continues to be the best way for brands to reach and engage with their audiences – that is, of course, if it actually gets seen.

Topics: Video Monetization

Wibbitz Publisher Report: Winning Strategies for Digital Video

Posted by Sarah Hughes on Jan 31, 2017 12:00:00 AM

Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike. The question publishers are asking themselves is no longer if they should be producing video, but how often - and as mobile, social, and cord-cutting audiences continue to increase, the answer to that question is as much as possible. Which is why, by the end of last year, over 300 publishers partnered with Wibbitz to ramp up their video strategies - and the more videos they published, the more engagement, reach, and revenue they generated. We decided to take a closer look at our publishers’ video data in 2016 and noticed some more interesting trends that we just couldn’t keep to ourselves.

Topics: Video Trends, Company News

2017 Top Publishing & Media Industry Events

Posted by Sarah Hughes on Jan 26, 2017 10:37:17 AM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

Vertical Video: The Missing Piece to your Multiplatform Publishing Strategy

Posted by Sarah Hughes on Jan 10, 2017 7:49:26 PM

The vertical video trend buzz began in 2015 after the launch of Snapchat Discover. Two years later, Snapchat Discover has become a primary focal point in premium publishers’ video strategies – and vertical video has evolved into a standard format embraced by multiple platforms with mobile on the mind. And now, with the launch of our new set of vertical video creation tools, the Wibbitz Control Room platform now supports the production of vertically formatted videos, complete with text overlay, transitions, and effects, in under 6.8 minutes. By enabling publishers to take any story and create a video for it in multiple styles and formats, our platform has become a turnkey solution for multiplatform video distribution – which, regardless of approach, should be the number one priority for publishers in 2017 and beyond.

Topics: Product Updates, Video Trends

Partner Spotlight: How Video Won the Election for Mid-Sized Political Publishers

Posted by Sarah Hughes on Nov 1, 2016 6:46:11 PM

Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.

Topics: Editorial Resources, Company News

Infographic: Audience Adoption & Perception of Live Video, Chatbots, Wearables & VR

Posted by Sarah Hughes on Oct 5, 2016 1:25:41 PM

Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium. 

Topics: Audience Insights, Company News

Wibbitz Report - Live Video, Chatbots, Wearables & VR: Investing in the Future of News Technologies

Posted by Sarah Hughes on Sep 14, 2016 8:50:00 AM

Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.

Topics: Audience Insights, Company News

How to Create A Winning Instagram Video

Posted by Sarah Hughes on Aug 10, 2016 4:03:39 PM

The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.

Topics: Publishing Platforms, Video Trends

Why Newsrooms Need to Rock the Vote with Social Video… and Our New Election Theme

Posted by Sarah Hughes on Aug 3, 2016 4:41:49 AM

The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.

Topics: Product Updates, Video Trends

A Word from The Wibbitz Editors: Best Practices for Editing Media in Short-Form Videos

Posted by Sarah Hughes on Jul 13, 2016 1:29:56 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad and Andie, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.

Topics: Editorial Resources

Facebook Instant Articles: Blessing or Curse?

Posted by Sarah Hughes on Jul 6, 2016 9:49:34 AM

When Facebook first opened their Instant Articles program to all publishers, the industry projected mixed feelings of excitement and apprehension, and understandably so. Facebook has already claimed the throne of social platforms, and publishers are wary of depending on traffic from a platform they had no control over. But now that Instant Articles has proved its worth in the form of increased revenue and traffic, publishers have no choice but to go all-in. In light of the most algorithm change that prioritizes user posts over publishers’, the industry tension has returned, and publishers can’t help but ask: is publishing on Facebook still worth it? We went ahead and weighed the pros and cons to evaluate whether Facebook Instant Articles still has a place within a successful content strategy.

Topics: Publishing Platforms

Why A Balanced Text & Video Relationship is Essential for Digital Publishers

Posted by Sarah Hughes on Jun 2, 2016 5:05:15 PM

Following the recent explosion of digital video in the news industry, many legacy publishers are just now starting to rebuild their newsrooms around the trend that has already become the norm. And for good reason - digital video is instantly gratifying in nature, creating a massive consumer demand. Video-focused newsrooms are overshadowing their competitors by bringing in big traffic and revenue numbers and appealing to audiences. But as more and more publishers jump on the digital video train, news sites that maintain their legacy roots may actually be the ones that rise above the competition. The key is an editorial content strategy that places an equal emphasis on visually dynamic video and well written text. 

Topics: Editorial Resources, Video Trends

The 10 Second Rule for Video Advertisers

Posted by Sarah Hughes on May 25, 2016 1:55:57 PM

There’s a whole lot of money going into digital video ads this year. According to eMarketer, $9.59 billion will be spent on digital video advertising in 2016 (and that’s just in the US). By 2019, this number is expected to grow to $14.77 billion. The growth in spending makes sense, considering that digital video is likely to account for 80% of all internet traffic by 2019. Wouldn’t it be great if those billions of dollars were going toward video ads that were actually being watched? Our recent report on consumer video ad preferences revealed a pretty simple solution: keep them under 10 seconds.

Topics: Video Monetization, Audience Insights

Wibbitz Announces Q2 Report - Personalized, Silent, and Mobile: The Video Advertising Trifecta

Posted by Sarah Hughes on May 18, 2016 10:49:08 AM

If you've been paying attention to the heated dispute surrounding ad-blockers, it’s evident that publishers and consumers have a love and hate relationship with ads (respectively). But what if we told you that audiences are actually accepting of certain video ad formats, and even prefer watching ads over paying for content?

Topics: Video Monetization, Company News

Meet the Wibbitz Editors

Posted by Sarah Hughes on May 16, 2016 4:20:50 PM

We tend to talk a lot about our one-of-a-kind auto-magic video platform: how it builds audience engagement, increases monetization, and solves publishers’ evolving challenges as video demand continues to grow. But on the other side of our platform is an equally important aspect of Wibbitz that we’d like to introduce: the Wibbitz Editors.

Our in-house editorial team consists of 10 dedicated editors (and counting) that are spread between our NYC and Tel Aviv offices. Our editors work directly within our automated Control Room platform to create daily Top Story videos for our publishing partners. We sat down with chief editors Uri and Sarit to talk about their daily video creation process, and to find out which best practices our team of video experts follow to create the perfect video for any story.

Topics: Editorial Resources, Company News

67 Top Publishing & Media Industry Events: May - December 2016

Posted by Sarah Hughes on May 2, 2016 1:09:21 PM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

3 Secrets to Create A Successful Social Video - Powered with Automation

Posted by Sarah Hughes on Apr 26, 2016 3:44:30 PM

We’re excited to announce the launch of a brand new type of automated video creation: the Social Video. Our latest addition to the Wibbitz Control Room provides publishers with the ability to automatically produce videos that are optimized for social media and mobile screens. The Social Format features large text overlays, condensed story highlights, and the option to produce square videos in order to maximize performance across social platformsespecially those that enable autoplay.

Topics: Product Updates, Publishing Platforms

Wibbitz Video Themes: Find the perfect style for your story

Posted by Sarah Hughes on Apr 15, 2016 2:45:12 PM

The Wibbitz team strives to establish unique relationships with each of our partners. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience.

Topics: Product Updates, Video Trends

A List of Reasons to Add Video to Your Listicle Articles

Posted by Sarah Hughes on Apr 7, 2016 10:51:21 AM

Buzzfeed may not have invented the list, but they certainly made a splash in the publishing industry with their mastery of the list article. Listicles have now been widely adopted and acknowledged by publishers as an important article format in the digital age. As a company that strives to provide turnkey solutions for producing easily digestible and visually stimulating content, Wibbitz has launched the List Video so that publishers can capitalize on the list trend that has quickly evolved into an industry norm. The List Video is a feature in our Control Room platform, and works by using a list of text content to automatically create a short-form video complete with transitions, text overlays, and after-effects.

Topics: Product Updates, Video Trends

Top April Events for the Publishing & Media Industry

Posted by Sarah Hughes on Mar 31, 2016 11:34:00 AM

Check out our curated list of the best events for the publishing and media industry this April. You'll find a link to each event website in the title, dates, location, and a brief description. We'll be sharing the top events for each month, so you can count on us to find the best events for the rest of 2016.

Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!


Topics: Editorial Resources, Company News