Sarah Hughes

Recent Posts

Introducing the New Homepage: Publishers’ Launching Pad for Top Performing Video Creation

Posted by Sarah Hughes on Jun 11, 2017 7:12:55 PM

While working with publishers of all sizes and content verticals, we noticed a few things to hold true across the board: a majority of their revenue is coming from ads on their owned-and-operated websites, and a majority of their website traffic is found on less than 20% of their pages, where their most popular and top-trending articles exist. We like to call this the 80/20 rule. We also noticed that, with today’s crowded and fast-paced news cycle, a trending article is only trending for so longusually not much longer than 24 hours. It’s critical that videos are published to those trending article pages in the time that traffic is at its peak, in order to fully take advantage of the engagement and revenue opportunities available. That is why we’ve launched a brand new homepage in the Wibbitz Control Room platform – where publishers can quickly identify, create, and publish videos around the stories their audience cares most about, all in one place.

Topics: Product Updates

Why Autoplay & Scroll-to-Play is the Best Way

Posted by Sarah Hughes on May 25, 2017 4:47:59 PM

The first introduction of autoplay may be attributed to the now-defunct Vine, but it wasn’t until Facebook adopted the format a year later (and the ALS Ice Bucket Challenge started popping up in our feeds) that autoplay started getting the industry-wide attention it deserved. Now, another four years later, autoplay has become the standard video format on every social feed, and most major publishers have followed suit on their own websites. However, “autoplay” is a bit of a broad term. Scroll-to-play, the type of autoplay that is common on social platforms, will autoplay a video once it arrives on screen, and will stop once a user scrolls past to allow for the next video to play. But on many publishers’ sites, a video will autoplay as soon as a page loads – so it may not be seen if it isn’t placed above the fold. Publishers need to do everything in their power to make their website’s content as valuable as possible to both advertisers and their audience. That means placing players above the fold, creating relevant video content, and, for the following reasons, setting them to autoplay and scroll-to-play:

Topics: Video Trends, Video Monetization

The 4 Best Places for Video Players on Your Website

Posted by Sarah Hughes on May 23, 2017 12:16:47 PM

Most publishers have already figured out by now that their website needs video. Video has proven to be the best way to drive, engage, and keep audiences on site… and to generate some serious revenue. However, digital video is a pretty big investment. It’s not enough to just ramp up video production and expect a profitable ROI. Video viewability has a huge impact on video monetization – so the way in which videos are distributed across a publisher’s website (and where they’re distributed to) deserves just as much attention as the way they’re produced. In short, the videos that have the most potential for engagement and revenue are the videos that audiences actually see

Here, in order, are the four locations on an article page that video players should be placed to ensure optimal video viewability, along with five examples from our most profitable publishing partners:

Topics: Video Trends, Video Monetization

Infographic: The Creative AI Landscape

Posted by Sarah Hughes on May 11, 2017 9:00:00 AM

AI has been used to speed up processes and take over the busy work in multiple creative industries as of late. But can smart machines also be used to actually create content? We decided to answer that question by compiling 35 AI companies whose powerful technologies are automating the creation of four different types of content: text, audio, graphic design, and video. With these tools in hand, any content creator can tell their story in any way that they like. 

Topics: Editorial Resources, Video Trends

How Our WordPress Plugin Helps Publishers Streamline Video Distribution & Monetization

Posted by Sarah Hughes on May 4, 2017 3:35:04 PM

Thanks to its easy-to-use interface and its familiarity with writers all over the world, WordPress.org has evolved from its initial user base of small businesses and bloggers to become the most widely used open source Content Management System on the internet. In fact, WordPress now powers over 27% of all websites – 62% of which are owned by Inc. 5000’s top 100 fastest growing companies, along with leading publications like Wired, TechCrunch, Quartz, and BBC America.

Perhaps one of the biggest perks to running a site on WordPress is the ability to easily integrate it with every major platform through its 49,982 (and counting) plugins. And since our number one goal at Wibbitz is make it as easy as possible for every publisher to distribute and monetize video on every page of their site, it only made sense to build a WordPress plugin to do just that.

Topics: Product Updates, Video Monetization

Wibbitz Video Themes: Find the perfect style for your story

Posted by Sarah Hughes on Apr 5, 2017 6:14:03 PM

The Wibbitz team strives to establish unique relationships with each of our partners. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. Themes change the look and feel of your video, including stylized text overlays, transitions, and visual effects. 

Topics: Product Updates, Video Trends

5 Ways to Make Sure Your Videos are as Mobile-Friendly as Possible

Posted by Sarah Hughes on Mar 23, 2017 4:10:42 PM

Mobile video has gotten its fair share of buzz as of late, and for good reason – last year, Google found more than half of all web traffic to come from mobile, and according to Cisco, 60% of mobile data traffic was attributed to… you guessed it, video. Advertisers followed suit by increasing mobile video ad spend to $1.6 billion, which was a whopping 178% increase from the year before, and over 40% of the $3.9 billion online video ad market. And now that more cellular providers are offering unlimited data plans, these numbers will only continue to skyrocket – video’s dominance in mobile traffic is projected to grow another 15 points by 2020, and a majority of advertisers to expect their mobile spending to increase by at least 25% this year.

Topics: Video Trends, Video Monetization

The Secret to Solving Your Video Ad Viewability Issues

Posted by Sarah Hughes on Mar 14, 2017 1:24:01 PM

Advertisers are paying big bucks for branded video ads these days. In just the US alone, the number of digital video viewers is expected to grow by 17.4 million between 2017 and 2021, and digital video ad spending will follow suit by increasing 21% over the next two years. The immense budgets that have been allocated to video advertising are certainly justifiable, as digital video continues to be the best way for brands to reach and engage with their audiences – that is, of course, if it actually gets seen.

Topics: Video Monetization

Wibbitz Publisher Report: Winning Strategies for Digital Video

Posted by Sarah Hughes on Jan 31, 2017 12:00:00 AM

Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike. The question publishers are asking themselves is no longer if they should be producing video, but how often - and as mobile, social, and cord-cutting audiences continue to increase, the answer to that question is as much as possible. Which is why, by the end of last year, over 300 publishers partnered with Wibbitz to ramp up their video strategies - and the more videos they published, the more engagement, reach, and revenue they generated. We decided to take a closer look at our publishers’ video data in 2016 and noticed some more interesting trends that we just couldn’t keep to ourselves.

Topics: Video Trends, Company News

2017 Top Publishing & Media Industry Events

Posted by Sarah Hughes on Jan 26, 2017 10:37:17 AM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

Vertical Video: The Missing Piece to your Multiplatform Publishing Strategy

Posted by Sarah Hughes on Jan 10, 2017 7:49:26 PM

The vertical video trend buzz began in 2015 after the launch of Snapchat Discover. Two years later, Snapchat Discover has become a primary focal point in premium publishers’ video strategies – and vertical video has evolved into a standard format embraced by multiple platforms with mobile on the mind. And now, with the launch of our new set of vertical video creation tools, the Wibbitz Control Room platform now supports the production of vertically formatted videos, complete with text overlay, transitions, and effects, in under 6.8 minutes. By enabling publishers to take any story and create a video for it in multiple styles and formats, our platform has become a turnkey solution for multiplatform video distribution – which, regardless of approach, should be the number one priority for publishers in 2017 and beyond.

Topics: Product Updates, Video Trends

Partner Spotlight: How Video Won the Election for Mid-Sized Political Publishers

Posted by Sarah Hughes on Nov 1, 2016 6:46:11 PM

Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.

Topics: Editorial Resources, Company News

Infographic: Audience Adoption & Perception of Live Video, Chatbots, Wearables & VR

Posted by Sarah Hughes on Oct 5, 2016 1:25:41 PM

Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium. 

Topics: Audience Insights, Company News

Wibbitz Report - Live Video, Chatbots, Wearables & VR: Investing in the Future of News Technologies

Posted by Sarah Hughes on Sep 14, 2016 8:50:00 AM

Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.

Topics: Audience Insights, Company News

How to Create A Winning Instagram Video

Posted by Sarah Hughes on Aug 10, 2016 4:03:39 PM

The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.

Topics: Publishing Platforms, Video Trends

Why Newsrooms Need to Rock the Vote with Social Video… and Our New Election Theme

Posted by Sarah Hughes on Aug 3, 2016 4:41:49 AM

The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.

Topics: Product Updates, Video Trends

A Word from The Wibbitz Editors: Best Practices for Editing Media in Short-Form Videos

Posted by Sarah Hughes on Jul 13, 2016 1:29:56 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad and Andie, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.

Topics: Editorial Resources

Facebook Instant Articles: Blessing or Curse?

Posted by Sarah Hughes on Jul 6, 2016 9:49:34 AM

When Facebook first opened their Instant Articles program to all publishers, the industry projected mixed feelings of excitement and apprehension, and understandably so. Facebook has already claimed the throne of social platforms, and publishers are wary of depending on traffic from a platform they had no control over. But now that Instant Articles has proved its worth in the form of increased revenue and traffic, publishers have no choice but to go all-in. In light of the most algorithm change that prioritizes user posts over publishers’, the industry tension has returned, and publishers can’t help but ask: is publishing on Facebook still worth it? We went ahead and weighed the pros and cons to evaluate whether Facebook Instant Articles still has a place within a successful content strategy.

Topics: Publishing Platforms

Why A Balanced Text & Video Relationship is Essential for Digital Publishers

Posted by Sarah Hughes on Jun 2, 2016 5:05:15 PM

Following the recent explosion of digital video in the news industry, many legacy publishers are just now starting to rebuild their newsrooms around the trend that has already become the norm. And for good reason - digital video is instantly gratifying in nature, creating a massive consumer demand. Video-focused newsrooms are overshadowing their competitors by bringing in big traffic and revenue numbers and appealing to audiences. But as more and more publishers jump on the digital video train, news sites that maintain their legacy roots may actually be the ones that rise above the competition. The key is an editorial content strategy that places an equal emphasis on visually dynamic video and well written text. 

Topics: Editorial Resources, Video Trends

The 10 Second Rule for Video Advertisers

Posted by Sarah Hughes on May 25, 2016 1:55:57 PM

There’s a whole lot of money going into digital video ads this year. According to eMarketer, $9.59 billion will be spent on digital video advertising in 2016 (and that’s just in the US). By 2019, this number is expected to grow to $14.77 billion. The growth in spending makes sense, considering that digital video is likely to account for 80% of all internet traffic by 2019. Wouldn’t it be great if those billions of dollars were going toward video ads that were actually being watched? Our recent report on consumer video ad preferences revealed a pretty simple solution: keep them under 10 seconds.

Topics: Video Monetization, Audience Insights

Wibbitz Announces Q2 Report - Personalized, Silent, and Mobile: The Video Advertising Trifecta

Posted by Sarah Hughes on May 18, 2016 10:49:08 AM

If you've been paying attention to the heated dispute surrounding ad-blockers, it’s evident that publishers and consumers have a love and hate relationship with ads (respectively). But what if we told you that audiences are actually accepting of certain video ad formats, and even prefer watching ads over paying for content?

Topics: Video Monetization, Company News

Meet the Wibbitz Editors

Posted by Sarah Hughes on May 16, 2016 4:20:50 PM

We tend to talk a lot about our one-of-a-kind auto-magic video platform: how it builds audience engagement, increases monetization, and solves publishers’ evolving challenges as video demand continues to grow. But on the other side of our platform is an equally important aspect of Wibbitz that we’d like to introduce: the Wibbitz Editors.

Our in-house editorial team consists of 10 dedicated editors (and counting) that are spread between our NYC and Tel Aviv offices. Our editors work directly within our automated Control Room platform to create daily Top Story videos for our publishing partners. We sat down with chief editors Uri and Sarit to talk about their daily video creation process, and to find out which best practices our team of video experts follow to create the perfect video for any story.

Topics: Editorial Resources, Company News

67 Top Publishing & Media Industry Events: May - December 2016

Posted by Sarah Hughes on May 2, 2016 1:09:21 PM

Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!

Topics: Editorial Resources, Company News

3 Secrets to Create A Successful Social Video - Powered with Automation

Posted by Sarah Hughes on Apr 26, 2016 3:44:30 PM

We’re excited to announce the launch of a brand new type of automated video creation: the Caption Video. Our latest addition to the Wibbitz Control Room provides publishers with the ability to automatically produce videos that are optimized for social media and mobile screens. The Caption Format features large text overlays, condensed story highlights, and the option to produce square videos in order to maximize performance across social platformsespecially those that enable autoplay.

Topics: Product Updates, Publishing Platforms

A List of Reasons to Add Video to Your Listicle Articles

Posted by Sarah Hughes on Apr 7, 2016 10:51:21 AM

Buzzfeed may not have invented the list, but they certainly made a splash in the publishing industry with their mastery of the list article. Listicles have now been widely adopted and acknowledged by publishers as an important article format in the digital age. As a company that strives to provide turnkey solutions for producing easily digestible and visually stimulating content, Wibbitz has launched the List Video so that publishers can capitalize on the list trend that has quickly evolved into an industry norm. The List Video is a feature in our Control Room platform, and works by using a list of text content to automatically create a short-form video complete with transitions, text overlays, and after-effects.

Topics: Product Updates, Video Trends