Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, our video expert Nava shares five fun and interactive video ideas that publishers can leverage to keep audiences engaged.
Interactive videos provide a way to stand out amongst the monotony of straight-forward, news stories, and tell stories in a way that stretches beyond a standard canvas. These videos are more memorable and satisfying for the viewer to watch because they are more closely engaged with the content. With formats like quizzes and riddles, viewers are also enticed to stick through the entirety of the video, resulting in higher completion rates. In fact, a study by digital marketing agency Room 214 stated that interactive videos generate completion rates around 90% as compared to 50-85% for linear videos, and are likelier to have repeat views. This also results in higher-value views that are more likely to drive conversation both online and offline. The Wibbitz platform is great for not only covering topical, trending stories, but also for making these kinds of creative and interactive videos that involve your audience in new ways. Here are 5 types of interactive videos that can be created in the platform, and some tips to keep in mind for optimum results.