Lisa Lacy

Recent Posts

5 Newsroom Tasks That You Should Be Automating... & 4 That You Shouldn't

Posted by Lisa Lacy on Aug 30, 2017 12:24:45 PM

The journalism industry has experienced profound change in recent history and the pace is showing no sign of abating with the introduction of AI. Contrary to popular belief, however, AI is not going to “take over” the workplace. News organizations can incorporate AI to make reporters’ and editors’ lives easier – and to create more and/or better stories – but there will always be a need for human creativity in journalism. Here’s a look at the newsroom tasks that automated journalism should be leveraged for, and those that are better off left to human journalists.

Topics: Editorial Resources

6 New Distribution Channels Publishers Should Prepare For in their Digital Video Strategy

Posted by Lisa Lacy on Aug 8, 2017 1:25:05 PM

Smartphones may be the most popular way consumers find video content now, but new platforms are constantly emerging and providing even more opportunities for publishers to gain visibility. Here’s a closer look at some of the newest ways audiences are accessing video content – some of which may be contenders to replace the smartphone (or at least compete with it) in the very near future. By creating content for these distribution channels early on, publishers will be able to stay ahead of the competition and reach these new audiences before anyone else.

Topics: Video Trends

How to Make Sure Your Website is a Brand Safe Video Advertising Environment

Posted by Lisa Lacy on Jul 27, 2017 11:08:23 AM

Topics: Video Monetization