Li Zhao

Recent Posts

Wibbitz Weekly Roundup: Top 5 Stories in Media & Publishing

Posted by Li Zhao on Feb 10, 2017 9:08:00 AM

It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!

Topics: Editorial Resources, Video Trends

Infographic: 2017 Video Publishing Cheatsheet

Posted by Li Zhao on Feb 2, 2017 12:14:58 PM

Publishers no longer see video as a benchwarmer in their competition for online eyeballs, but a key piece of their editorial strategy to survive and thrive in today’s digital landscape. eMarketer predicts that more than 62% of the world’s internet users will watch digital video in 2017, and top-tier publishers like Time Inc., USA TODAY Sports, and Bonnier have solidified their spot in front of audiences with the help of Wibbitz’s automated video solution. 

Topics: Video Trends, Company News

11 Social Video Platforms to Look out for in 2017

Posted by Li Zhao on Jan 5, 2017 5:02:43 PM
 

By the end of 2017, video content will represent 74% of all internet traffic – and more and more of this traffic is coming from social media platforms, where video continues to evolve as a storytelling medium for brands and publishers, friends and family. As of now, Facebook videos attract 500 million unique viewers every day, and 82% of Twitter users watch video content. But these “big brothers” have a lot of work to do if they want to hold their place at the top – 2016 showed us how a strong focus on users’ video experience could transform an unknown platform into a major competitor (read: Snapchat). So what should we expect in 2017? Here are 11 social media platforms that will be ramping up their video game this year:

Topics: Publishing Platforms, Video Trends

7 Publishers Spreading Holiday Cheer on Snapchat Discover

Posted by Li Zhao on Dec 15, 2016 4:37:19 PM

The holiday season is right around the corner! It doesn’t matter whether you’re celebrating Christmas, Hanukkah, Kwanzaa; or none of the above, it’s still a much-needed break from the daily grind – or should we say – our laptops. Publishers might see a drop in their web traffic accordingly; however, some publishers are seeing great opportunities in social video – especially on Snapchat, where millennials are actively sharing their best party moments and holiday wishes all season long.

Topics: Publishing Platforms, Video Trends

How to Use Video to Drive Search Traffic

Posted by Li Zhao on Dec 7, 2016 6:16:37 PM
 

Publishers spend a huge amount of time and resources covering the stories that audiences care about. But if a tree falls and no one sees it… you know how it goes. It’s critical to make sure these stories are getting in front of target audiences, in the first places that they go to find them. According to a study by Parsely, social media drove 45% of traffic to last year’s biggest news stories – with Facebook accounting for a whopping 40%. However, as the platform’s changing algorithm and “walled garden” nature continue to be a cause for concern, many publishers have started to look for a more tried and true source of traffic: Search.

Topics: Editorial Resources, Video Trends

7 Publishers That Are Killing It With Social Video

Posted by Li Zhao on Oct 27, 2016 12:01:57 PM
 

Halloween might be something that we will never outgrow. Pumpkin lanterns, spooky costumes, trick-or-treat, and you may have noticed the growing popularity of brands that plunge into marketing for Halloween. Among all of the holiday promotions, the most eye-catching and far-reaching campaigns have a heavy focus on social video. So it doesn't sound too bold when a Facebook VP predicted that the social network would “definitely” be mobile, and would “probably” be all “video, video, video” in the next five years. In light of our favorite holiday, we rounded up 7 publishers that are so good at social video... it's scary.

Topics: Publishing Platforms, Video Trends

What Does the Rise of OTT Video Mean for Broadcast TV?

Posted by Li Zhao on Oct 19, 2016 12:25:50 PM

It's no surprise that Parks Associates named 2015 as "the Year of OTT." The emergence of the OTT market has contributed $25 billion in global revenue to the video industry. A study by Boston Consulting Group (BCG) also found that, while OTT currently accounts for about 5% of the video business worldwide, it is growing at a rate of 20% which is 10 times faster than the growth of traditional TV.

Hold on. What the heck is OTT, and why is it developing so fast?

Topics: Publishing Platforms, Video Trends

5 Things That Publishers Can Learn from Facebook Video Ads

Posted by Li Zhao on Oct 12, 2016 11:30:00 AM
 

As one of the 1.71 billion monthly active users on Facebook, did you notice that a surge of video content has been taking over your News Feed? Shareable, targeted, and engaging, digital videos are transforming the way that the public consumes information and therefore the way that publishers engage with their audiences. EMarketer estimated that Facebook accounts for 30% of all digital-advertising revenue, and is responsible for 38% of fast–growing mobile advertising revenue. The following tips are based on facts pulled from Facebook’s internal data, and may provide a hint about how to gain the upper hand in the game of video content creation.

Topics: Publishing Platforms, Video Trends