The best part about working with the news is that there is never a dull moment. Something is always breaking, trending or going viral. Sometimes, it can be all three. However, it’s important to make the distinction between the three because while they can all be related or even about the same thing, they are not interchangeable.
Breaking news often deals with stories that are happening right now, and that the public needs to know because they carry some sort of importance one way or another.
Trending news often builds up over time and picks up traction at a slower pace before reaching a peak and falling off in rapid succession.
Viral news is nearly identical to trending news except it spreads faster, and often has a longer lifespan than a piece of news that is “trending."
Of the three, viral news can be the toughest to cover - especially with video - as the details available are usually sparse. If a video or tweet or heartwarming story suddenly goes viral, you want to try and get out ahead of the pack… but it’s important that your speed doesn’t impact the accuracy of your story. When covering a viral story, here are some steps you should make sure you’re checking off: