Kyle Basedow

Recent Posts

5 Steps for Covering Viral Stories with Video

Posted by Kyle Basedow on Jun 20, 2017 10:54:31 AM

The best part about working with the news is that there is never a dull moment. Something is always breaking, trending or going viral. Sometimes, it can be all three. However, it’s important to make the distinction between the three because while they can all be related or even about the same thing, they are not interchangeable.

  • Breaking news often deals with stories that are happening right now, and that the public needs to know because they carry some sort of importance one way or another.

  • Trending news often builds up over time and picks up traction at a slower pace before reaching a peak and falling off in rapid succession.

  • Viral news is nearly identical to trending news except it spreads faster, and often has a longer lifespan than a piece of news that is “trending."

Of the three, viral news can be the toughest to cover - especially with video - as the details available are usually sparse. If a video or tweet or heartwarming story suddenly goes viral, you want to try and get out ahead of the pack… but it’s important that your speed doesn’t impact the accuracy of your story. When covering a viral story, here are some steps you should make sure you’re checking off:

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: Best Practices for Creating Evergreen Video Content

Posted by Kyle Basedow on Apr 13, 2017 11:34:41 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Kyle gives us expert advice on creating evergreen video content that will stand the test of time.

Topics: Editorial Resources