Kellen Owings

Recent Posts

Best Practices for Video on Social Media...That’s NOT Facebook

Posted by Kellen Owings on Jun 28, 2016 4:04:05 PM

It’s a bit of an understatement to say that Facebook has a big grip on digital publishers. With over 76% of consumers choosing the social media behemoth as their favorite social media platform for news, along with the platform’s recent focus on nothing but video, developing a video strategy with Facebook’s native format in mind is essential for publishers to build, reach and engage with their online news audience.

Unfortunately, Facebook’s popularity has become somewhat of a Catch-22 for publishers. As the textbook definition for the industry buzzword ‘walled garden’, Facebook controls the distribution and monetization process–and essentially owns the publisher’s content–by making sure audiences remain within the platform as they browse through their feed. In order to drive traffic back to a publisher’s owned-and-operated site, a multi-platform content strategy must be in place to meet and reach digital audiences wherever they are. That means distributing video content across the following platforms, and adhering to the native video formats that each platform’s users have grown accustomed to.

Topics: Publishing Platforms

How to Tell Your Story to a Millennial... Without Trying to Sound Like One

Posted by Kellen Owings on Jun 16, 2016 1:19:28 PM

Ah millennials. When telling your story to this audience, there’s a fine line between being appealing and coming off as trying too hard. If you try to sound like one by using language you think they want to hear, or worse—using emojis, they’ll see right through it and reject your content. Authenticity is an absolute must. Just like most audiences, millennials look for a genuine voice when consuming content, not their own. Here are some “do’s” and “don’ts” for every publisher looking to communicate with today’s most sought-after generation:

Topics: Audience Insights