Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.
Ad blocking technology is the digital version of consumers flipping through a newspaper or switching TV channels - albeit a much more serious concern for digital publishers dependent on data-driven advertising that only profits from actual views. According to the consulting firm Ovum, publishers lost $24 billion as a result of ad-blocking last year. While there’s no cure-all for digital ad avoidance, the media industry has started to tackle the problem head-on by experimenting with various anti-ad blocking strategies. Here are some of the most effective ways the media industry has responded to the war on ads:
The media industry has conventionally been the first port of call for breaking news and stories. Now, a fresh wave of emerging technologies is changing how this industry gathers and delivers content. Although some of these technologies sound like they’re straight from a sci-fi film, we’ll show you how they’re being used to transform the content creation and distribution process.
The growing trend toward news automation or what some call ‘robot journalism’ has understandably stirred up feelings that the ‘machines are taking over’. These feelings have only been magnified by the recent experiments in automation software coming from publishers like Bloomberg and The Associated Press. While change may be the only constant in life, this can be cold comfort to journalists who fear they’ll be replaced by robots.
Looking at the Bloomberg and AP automation model, these concerns have not materialized so far - if anything, automated software has simply helped journalists work more efficiently by taking over the most tedious, time-consuming tasks. We’d like to show you how robot co-workers can be more friend than foe, and make the newsroom an even more exciting place to work.
Topics: Editorial Resources