Want to know the secret to increase audience engagement on social media? Use square videos. Facebook, Twitter, and Instagram all support the square video format - which now accounts for 78% of video formats in a person’s newsfeed. All three social media giants have redefined the mobile-viewing experience by offering square to users for a dynamic way of consuming short-form video content. Just a reminder - square videos have a 1:1 aspect ratio that fit with the dimension of your phone screen, which makes it easier for users to enjoy video content without having to turn their phone sideways. For sites like Facebook that have 10.9 billion daily active users on mobile, square videos are a surefire way to increase video views, watch time, and engagement.
It’s no secret that video is an integral part of the modern newsroom. Some of the biggest players in publishing have been shifting the focus (and the structure) of their newsrooms to incorporate short-form video content. Time Inc., Mic, and MTV are just the latest to contribute to the trend by cutting down on their editorial staff and making room for video experts who can overlap visuals with written content.
But there’s no need to worry! It’s all a part of the evolution of news. Journalists have been following the same processes to cover the news for many years, and now it’s time to adapt to the new digital market. Here are the biggest contributing factors to this new wave of newsroom shifts - and why it’s simply necessary to adapt accordingly:
Topics: Video Trends