Jessica Gersten

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3 Ways Smart Publishers are Capitalizing on Super Bowl 50

Posted by Jessica Gersten on Feb 5, 2016 12:55:24 PM

The Super Bowl attracts major media attention, claiming an audience of over 100 million viewers each year. Although the event is centered around touchdowns and tackles, viewers have also learned to watch for the multimillion-dollar ad campaigns that range from wonderfully entertaining, to gasp-worthy shocking. And where there are ad investments that size, there are publishers (naturally) looking to become involved.

Topics: Video Trends