Hilary Kay

Recent Posts

Video Ads' Not-So-Simple Law of Supply And Demand

Posted by Hilary Kay on Feb 27, 2017 9:05:00 AM

With the media industry's current obsession with digital video ads, there seems to be something missing in the conversation: the videos. Article after article discusses the massive growth, spend, and performance of video ads; and there have been numerous hefty transactions within the space including AT&T's acquisition of Time Warner, Condé Nast's launch of Condé Nast Entertainment, and Adobe's acquisition of Tubemogul. But amongst all of the buzz and excitement, very little attention has been paid to the key ingredient in making it work, video inventory. In this balancing act, media publishers are responsible for the supply [video inventory], while brands & advertisers represent the demand [video ads]. At this point, the demand side of the scale is weighing heavier. Sure we have video superstars like BBC, Vice, and CNN, but the majority of mid-level and even major publications lack the quantity of video content needed to support the fast growing video ad industry.

Topics: Video Monetization

10 Dinner Table Topics for Media Industry Leaders

Posted by Hilary Kay on May 5, 2016 1:15:17 PM

What kind of conversation occurs when a diverse group of media industry leaders wind up around a dinner table? A memorable one, rich with varied perspectives. Wibbitz hosted journalists, business executives, and editorial leaders for dinner and table talk about the thrilling—and sometimes terrifying—changes bubbling up in our industry. The media dinner was held in New York and brought together millennial audience gurus from companies including Mic, Vice News, Mashable, Spotify, Quartz, Digiday, Bustle, Perform Group Adweek, Tasting Table, YouNow, and AdExchanger.

Topics: Video Trends

Top March Events for the Publishing & Media Industry

Posted by Hilary Kay on Mar 1, 2016 12:00:00 AM

Check out our curated list of the best events for the publishing and media industry this March. You'll find a link to each event website in the title, dates, location, and a brief description. We'll be sharing the top events for each month, so you can count on us to find the best events for the rest of 2016.

Topics: Editorial Resources, Company News

U.S. News Consumption in the Age of Convenience: Our First Quarterly Report

Posted by Hilary Kay on Feb 25, 2016 1:14:27 PM

We're thrilled to release the findings of our very first report from The Wibbitz Research Hub: U.S. News Consumption in the Age of Convenience! This is the first of a quarterly report to bring you insightful data and findings about news consumption, video, and media trends. Today, we’ve kicked it off with a look into the who, what, where and how of news consumption habits and preferences in the U.S.

Topics: Audience Insights, Company News

6 Tips to Implement a Video Player for the First Time

Posted by Hilary Kay on Jan 22, 2016 4:45:31 PM

It’s safe to say that the modern day media landscape is constantly evolving. Whether it be Snapchat introducing their Discover platform or Instagram rolling out an enhanced newsfeed, the news consumption industry understands the power of video. In fact, people spent more time watching digital video than they did simply scrolling through social media feeds in 2015.

Topics: Editorial Resources, Video Trends

Happy New Year From The Wibbitz Team!

Posted by Hilary Kay on Dec 30, 2015 11:26:18 AM

2015 has been a wonderful year for all of us at Wibbitz. From opening our office in New York, to welcoming new partners around the globe, we're extremely grateful for all of the support and successes we've had this year.

Topics: Product Updates, Company News

This Is How the Wibbitz Team & Partners Celebrate a Great Year

Posted by Hilary Kay on Dec 11, 2015 12:02:56 PM

The Wibbitz team invited our partners and friends to celebrate a great first year in New York and the successes to come in 2016. The past year has been filled with exciting innovations in digital video, new opportunities for publishers, and growth of the industry as a whole. We're proud to be part of these advancements, and even prouder to be partners with some of the industry's most innovative leaders.

Topics: Company News

Miami Digiday Publishing Summit: MAKING VIDEO CREATION A CRUISE

Posted by Hilary Kay on Sep 22, 2015 11:00:00 AM

Wibbitz embarked on an exciting journey to Miami, Florida this September and attended Digiday’s Publishing Summit. The agenda included inspiring speakers such as Chief Content Officer at Playboy, and engaging discussions about the most important trends and challenges in the industry. Attendees gained insight into topics such as Facebook’s implementation of instant articles, and the challenges that ad blocking has presented. In light of Wibbitz goal to make video creation a cruise, we put together a cruise themed lounge where guests stopped by to learn about our technology and even take some polaroid photos. Check out some photos from our time at the summit! 

Topics: Company News

Gartner Thinks We're Cool! Wibbitz Selected for Cool Vendor Report

Posted by Hilary Kay on Jul 14, 2015 10:00:00 AM

Each year Gartner -- the world’s leading information technology research and advisory company-- embarks upon the quest to find which innovative companies are leading the way in digital business. Their research and analysis is published in a collection of Gartner Cool Vendor Reports to recognize who’s intriguing and impactful in areas such as ‘Big Data’ and the ‘Internet of Things’. Gartner has announced that for 2015, Wibbitz was selected for its mobile app as one of five ‘Cool Vendors in Consumer Mobile Applications’ from around the world.

Topics: Company News

BrightRoll+Wibbitz Series: The Top 6 Programmatic Video Questions From Publishers

Posted by Hilary Kay on Jun 15, 2015 11:00:00 AM

This blog series was created in collaboration with BrightRoll, the leading platform in programmatic video advertising. Learn more about their solutions for publishers.

The first part of this series covered the basics of programmatic video to establish a strong foundation for publishers. Now that we've laid out what programmatic's all about, we're going to dive into the 6 key questions that have held many publishers back from getting started with selling programmatically. Understanding the 'who', 'what', and 'why' of programmatic still leaves many publishers with questions regarding how this new system will benefit them, if there are risks involved, and how it will work into their current workflow. It’s the lack of answers to these questions that has inhibited many publishers from reaping the benefits of programmatic advertising. As misconceptions are put to rest and clarity surrounding programmatic is achieved, more and more publishers will release their inventory into the programmatic market. Doing so will not only stimulate the growth of digital video, it will support publishers to more efficiently and effectively monetize their content.

Topics: Editorial Resources, Video Monetization

Wibbitz Takes On The U.S. Market With $8M in Funding And A Unique Platform

Posted by Hilary Kay on May 23, 2015 2:17:00 PM

This was an exciting week for Wibbitz with our big announcement of $8 million series B funding and expansion into the U.S. market. After building a strong international client base, we're ready to take on the U.S. market and develop partnerships with its impressive group of publishers. We're proud to continue our strong relationships with existing investors Horizon Ventures, lool ventures, Initial Capital and Kima Ventures, and to welcome NantMobile to the Wibbitz family.

Topics: Company News

Beet.TV Interview with Zohar Dayan | Brightroll Video Summit

Posted by Hilary Kay on May 11, 2015 2:15:00 PM

Wibbitz had a wonderful time sponsoring this year's BrightRoll Video Summit. We heard from programmatic veterans including Universal McCann's David Cohen and Christine De Martini from Electronic Arts on their experience with programmatic and insights moving forward within the field. In addition to the premium publishers and advertisers in attendance, we were joined by media industry experts such as Andy Plesser from Beet.TV. Andy caught up with Wibbitz Co-founder & CEO, Zohar Dayan, to discuss new product updates and publisher offerings like the Wibbitz Control-Room. Check it out!

Topics: Company News

5 Reasons News Junkies Love the Apple Watch

Posted by Hilary Kay on May 7, 2015 10:26:00 AM

The Apple Watch has spurred an enormous amount of press coverage with a wide range of sentiments surrounding what could be deemed the first ‘consumer wearable’. But how does the average consumer really feel about Apple Watch? As an average consumer myself, I wanted to investigate how the Apple Watch might enhance my day-to-day life. I’m already quite fond of my iPhone, so I knew the Watch would need some serious selling points to win me over. When thinking about why I love my iPhone too so much, I identified its three main functions: Communication (email, text messages, calls), Tools (alarm clock, calendar, banking), and Content (social media, web browsing, news).

Topics: Publishing Platforms, Audience Insights

BrightRoll + Wibbitz: Programmatic Video for Publishers

Posted by Hilary Kay on May 4, 2015 9:30:00 AM

This blog series was created in collaboration with BrightRoll, the leading platform in programmatic video advertising. Learn more about their solutions for publishers.

2015 has been deemed the “Year of Video”, largely supported by the explosive growth in digital video advertising. As the media, brands, and publishers discuss digital video ad trends, programmatic is at the forefront of this conversation. While programmatic video may be a familiar term, many are still not entirely confident about what it is or how it applies to them. For publishers thinking about joining the programmatic market, it’s important to understand what programmatic is, who are the key players, and why it’s the most effective method to monetize video content. Understanding these factors will build confidence in publishers to better optimize their ad inventory through programmatic methods, and subsequently increase revenue. That’s a tough deal to turn down, so let’s jump into it.

Topics: Editorial Resources, Video Monetization

This Is How Text-to-Video Technology Works

Posted by Hilary Kay on Mar 19, 2015 12:47:00 PM

We may throw around the term “text-to-video” a little too casually here at Wibbitz. In all honesty most of us hadn’t even heard of the technology prior to joining the team. The concept of text-to-video is probably foreign to you for a good reason, it’s foreign to just about everyone. Text-to-video technology is new to both the tech and publishing worlds, and Wibbitz’s version is distinctly unique.

Topics: Product Updates, Video Trends

How Top Publishers are Availing in the Age of Autoplay

Posted by Hilary Kay on Mar 10, 2015 1:59:00 PM

Autoplay video has become an expected guest at almost all social media parties. Scrolling through our feeds, we’re accustomed to seeing a glimpse of the TransAsia Taiwan plane crash next to video snippets of a friend’s birthday shenanigans. Although first met with some pushback from consumers, it appears most have accepted that the autoplay feature is here for the long haul. And besides, who needs the extra effort of clicking “play” anyway?

Topics: Publishing Platforms, Video Trends

Wibbitz at the Mobile World Congress and 4YFN

Posted by Hilary Kay on Mar 3, 2015 9:30:00 AM

The 2015 Mobile World Congress and 4 Years From Now conference are in full swing, with more than 80,000 participants eagerly absorbing information about new technologies, product releases, and insights from leaders in the mobile space. Each year the Mobile World Congress and 4YFN introduce even more innovative concepts and exciting updates as mobile increasingly becomes deeply and widely integrated into our lives. Publisher representatives have a strong presence at the MWC and 4YFN this year, reflecting the growth in mobile within the publishing community. Speakers from publishing companies leading the industry in mobile strategy include Mark Howard from Forbes and Mike Butcher from TechCrunch. Wibbitz Co-founder & VP Biz Dev, Yotam Cohen, was also honored with invitations to speak at both MWC and 4YFN this year.

Topics: Company News

The Facebook Reign Over Video: 5 New Features To Know

Posted by Hilary Kay on Feb 24, 2015 11:30:00 AM

Facebook CEO Mark Zuckerberg has declared that in five years, Facebook will be primarily video content. What was born as a social network for Harvard students has grown into a multi-use site with 1.39 billion monthly users. From the introduction of Timeline, to majorly improving the Newsfeed, Facebook has undergone many changes and added new features over the years. But the most recent changes on the site are here to stay, and have lead to the noticeable uptick in videos. Consumer uploaded videos, video ads, brand and media videos all flood our newsfeeds. If Zuckerberg is right (which he usually is when it comes to Facebook), then this is just the beginning of the site’s boom in video.

Topics: Publishing Platforms, Video Trends

Mobile Video On The Rise: 6 Stats To Know [Infographic]

Posted by Hilary Kay on Feb 19, 2015 11:00:00 AM

Mobile & video have been two of the hottest topics in the publishing and brand worlds for 2015 thus far. Put them together and, woowee, that's one HOT commodity. But is it all just talk? Or is the craze fully justified by what consumers are actually doing. As you may have guessed- the latter is true. Based on the most recent studies from 2014, mobile video is indeed on the rise (and rising quickly). I've weeded through heaps of stats, reports, and surveys to uncover these six must-know facts on key mobile video trends. We even put together a beautiful infographic, perfect for sharing to keep all your contacts in the know.

Topics: Video Trends

Google Now Delivers You Twitter Tweets With New Integration

Posted by Hilary Kay on Feb 17, 2015 11:30:00 AM

A budding relationship between Google & Twitter has been confirmed in recent weeks, and much ambiguity still exists surrounding how things will pan out. The partnership will integrate real-time Twitter tweets into Google search results beginning in the early part of this year. Twitter will gain a significant increase in exposure, reaching an even larger audience than top competitor Facebook, in order to stimulate the company’s slump in user acquisition. Google will benefit from real-time news, snippets of consumer thoughts, and zeitgeist conversations, which most likely will be used to “monetize AdWord inventory against real-time cultural or consumer needs.” This relationship is undoubtedly a good play for the two tech giants, but how will it affect publishers?

Topics: Publishing Platforms

Valentine's Day & A Love Story On Video

Posted by Hilary Kay on Feb 12, 2015 12:00:00 PM

Valentine’s Day…the best (or worst) day for romance of the year. Even if you won’t be spending the holiday with a honey, everyone can appreciate a good love story. Though for many couples in our technology infused world, a story doesn’t quite cut it. Love stories and letters were once satisfactory forms to share our undying love, but we now crave an even more engaging way of reliving those special moments. Videos are preferred, and sometimes even expected, to document our most meaningful memories.

Topics: Video Trends

3 Reasons Publishers Should Discover... Snapchat Discover

Posted by Hilary Kay on Feb 10, 2015 1:03:00 PM


When Snapchat, the ephemeral photo & video sharing mobile app, launched its new Discover feature earlier this year, it was met with mixed reviews from both its audience and publishing professionals. For most of its millennial users, Snapchat has been a way to share moments and stories with friends. Snapchat is social media. Discover is different.

Topics: Publishing Platforms