Gal Shyli

Recent Posts

Industry Insights: GroundSource CEO Andrew Haeg on the Engagement Cycle

Posted by Gal Shyli on May 30, 2017 12:40:29 PM

Welcome to our Industry Insight blog series, where we will be interviewing the industry's most influential thought leaders working to make an impact on the future of storytelling. For our first Industry Insight interview, we decided to pick the brain of Andrew Haeg, CEO of GroundSource, to learn more about how publishers can create, and then grow, an engaged and loyal community by establishing trust and becoming part of the conversation.

Topics: Industry Insights

Millennials vs Generation Z: How everyone's favorite audience demographics are consuming media

Posted by Gal Shyli on May 9, 2017 12:44:42 PM

“Wait, how are you already on Snapchat?!”

For the first time in my 26-year-old life, I felt old. Watching my 10-year-old nephew Snapping away with such ease left me completely speechless. I couldn’t help but laugh as I recalled how foreign Snapchat, and Instagram for that matter, used to feel. I vividly remember trying to figure out filters and hashtags, while it appears like my nephew was born a pro. I can pinpoint the day my family got its first computer and how I anxiously awaited every connection to AIM so I could chat with my crush before my time on the shared computer expired...

Topics: Video Trends, Audience Insights

5 Tips to Make Sure Your News Video Isn’t Fake News

Posted by Gal Shyli on Feb 23, 2017 1:35:06 PM

When you read the latest headline is your first reaction to run a quick Google search to get more information and see if it is true or do you automatically click ‘share’? As we saw during the 2016 US presidential election, it is most likely the latter.

The rise in the use of social media platforms for getting news has helped keep voters informed more than ever before, but has unfortunately been taken advantage of by some groups hungry for clickbait traffic. It has also created an exceptionally challenging and fast-paced news climate where publishers are competing to be the first on a user’s news feed. As a result, even credible publishers have been faulted for making mistakes and spreading sound bites that provide false information. This is especially detrimental as readers tend to absorb these sensational fabricated stories, but rarely notice their corrections. The fake news frenzy has gotten so bad that trust in mass media has dropped significantly.

Topics: Editorial Resources, Video Trends