There's no doubt that people are consuming more and more video, but is it all funny cat videos they're watching? With the wide variety of video content available, it's important to understand how audiences are responding to each type. As Daniel Kahneman’s bestselling cognitive science book Thinking, Fast and Slow proposes, the human brain tends toward efficiency and, dare we say, “laziness.” Our brains prefer to consume video content over text because it can be processed quickly without much effort. Although some people prefer to read the news rather than watch it, an increasing amount of consumers want news videos to enhance and complement their news experience. Chartbeat collected data about consumption patterns for news videos across sites of more than 50 publishers to find out the affect of news videos on viewership. So how are audiences responding and reacting to news videos?