There's no doubt that people are consuming more and more video, but is it all funny cat videos they're watching? With the wide variety of video content available, it's important to understand how audiences are responding to each type. As Daniel Kahneman’s bestselling cognitive science book Thinking, Fast and Slow proposes, the human brain tends toward efficiency and, dare we say, “laziness.” Our brains prefer to consume video content over text because it can be processed quickly without much effort. Although some people prefer to read the news rather than watch it, an increasing amount of consumers want news videos to enhance and complement their news experience. Chartbeat collected data about consumption patterns for news videos across sites of more than 50 publishers to find out the affect of news videos on viewership. So how are audiences responding and reacting to news videos?
What will capture the attention of digital audiences in this unprecedented age of video innovation? In December of 2015, Oxford University’s Reuters Institute for the Study of Journalism conducted an exclusive survey of top editors, CEOs, and Directors of Video to prophesize the near future of video (find it here). Based on research reports by Reuters Institute, Forbes, and other video marketing experts, here are the ultimate predictions for digital video in 2016.
Topics: Video Trends
What is VAST? The acronym represents the broadening of video innovation, but also stands as an advancement in the modern world of advertising.
The Video Ad Serving Template (VAST), created by the Interactive Advertising Bureau (IAB), is intended to be the global video advertising standard. Its purpose is to provide better communication between video-watchers and ad-servers by making improvements to delivery and measurement processes. Before a video ad is played on any player, there is a request sent to the ad server. Based on VAST, the ad server is able to specify what ad content should be played, what should be tracked, and how that content is delivered to the viewer.
Topics: Video Monetization
How do you know when news has become your addiction? Granted it may not be a bad addiction to have, but it’s good to know you’re not alone in your news-consumed ways. Here are the signs that your news habit has become more than simply keeping up with current events.
Topics: Audience Insights
Automated journalism has rapidly become a much-debated topic within the publishing industry this year. But many members of the publishing community still have some questions about what exactly automated journalism is, and what the controversial innovation means for their career. It’s important to have a clear definition of automated journalism that’s understood at all levels—and all ages—as more publishers consider adopting these types of solutions.
The consumer relationship—the connection that bonds millennials with the brands, organizations, and publications they support—can make or break a company’s future. Norty Cohen, the CEO and founder of digital advertising agency Moosylvania, argues that, “millennials are not just consumers—they're friends. They trust friends who listen to them, are open and honest, remember their names, are consistent and stay true to who they are.”
Topics: Audience Insights
In today’s digital age, it’s imperative that print media keep up the pace with modern consumer demands and the ever-evolving face of news. Print media takes distinct steps to maintain the ranks among media outlets—ranging from managing websites and blogs, offering text and instant messaging update services, and distributing content across social media platforms. Because the availability of news increased with the advent of the Internet and other content platforms, the newspaper industry has picked up the slack and established itself on the technological grid. From increasing revenues to improving readership, newspapers are holding their ground in the midst of a seeming digital apocalypse.
Topics: Editorial Resources