Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform, and act as our partners’ go-to video experts with in-depth trainings, personalized reviews, and actionable insights for optimum video performance. In this month’s Word from the Wibbitz Editors, Tal and Roseanne reveal the year’s trendiest video types that will generate the most engagement from your audiences.
In recent years, visual content has garnered more social engagement than articles have ever before. And while social video has proven to be the best way to share information - everything from breaking news to lifestyle content - visual storytelling is constantly moving forward. Brands and publishers must find new ways to relay their stories through video in order to keep audiences interested and coming back for more.
Here are some great ways to approach your video’s story that we expect will make a big social impact this year, along with some videos we created for your own video inspo.
1. Quiz Videos
A quiz video knows how to capture your audience's’ attention, driving engagement on multiple social platforms. These types of videos are great for covering soft news and pop-culture stories. In this example we utilized our “Meme” text format for video quiz answers to keep the emphasis on the content.
2. Comparison between people
Ever wonder who won the national debate or stole the red carpet spotlight? A comparison video is best for conveying these nuances. Whether it’s dramatic, humorous or serious, these videos are all about social engagement. Be sure to select to subjects within the same category to juxtapose their ideas and inform the audience as much as possible.
3. “Today in History” videos
If it’s a momentous day, then your social audiences will want to know about it - and by displaying visuals, they’ll feel like they were able to experience it themselves. In our video, we decided to focus on the life and legacy of Ernesto Guevara, who known as “Che.” Instead of summarizing known facts about the former leader, we used new and unique information to keep our audience engaged and curious to learn more.
4. Evergreen lifestyle videos
While breaking news may dominate the television screen, lifestyle videos have become possess a major viral factor on platforms like Instagram and Facebook. Such videos perform best on social, reaching a big audience. Who doesn’t love videos of cute puppies, after all? These videos not only appeal to emotions, but capture attention as audiences scroll through social media feeds.
5. Minimal text
One of the biggest trends we’ve seen in the past year, is to keep videos short and sweet! Not only do these videos keep your audience entertained, but they’re more suitable for viewers who are on-the-go. Short text is clear, simple and engaging!
6. Video of the day
These kind of videos come up in the spur of the moment - from pandas in the zoo to new innovation. They aren’t the type of videos you can necessarily plan out in advance -- hence the name “Video of the Day” -- but they’re always fascinating to watch! When selecting a Video of the Day, we make sure it’s a video that’s getting a lot of traction on social media. In our video, we decided to put an emphasis on the media itself, giving the audience and opportunity to absorb the content and engage with the video.