In today’s digital age, it’s imperative that print media keep up the pace with modern consumer demands and the ever-evolving face of news. Print media takes distinct steps to maintain the ranks among media outlets—ranging from managing websites and blogs, offering text and instant messaging update services, and distributing content across social media platforms. Because the availability of news increased with the advent of the Internet and other content platforms, the newspaper industry has picked up the slack and established itself on the technological grid. From increasing revenues to improving readership, newspapers are holding their ground in the midst of a seeming digital apocalypse.
While print news experienced an overall decline in circulation, they are surviving through digital subscriptions, which make up roughly 20% of total average daily newspaper circulation. According to Neal Lulofs, executive vice president of the Alliance for Audited Media, newspapers often maintain online editions as well as tablet or smartphone apps, PDF replicas, metered or restricted-access websites, or e-reader editions. Lulofs states that online editions account for 19.3% of U.S. daily newspapers’ total average circulation today, which is up from 14.2% in March 2012. Of the top ten newspapers in circulation, all maintain online digital web editions.
So what major newspapers have survived and thrived during this digital era?
1. The Wall Street Journal
The Wall Street Journal tops the chart with a circulation of 2,378,827 copies. Located in New York City, the WSJ was founded in 1889, and maintains a digital edition.