Mobile video has gotten its fair share of buzz as of late, and for good reason – last year, Google found more than half of all web traffic to come from mobile, and according to Cisco, 60% of mobile data traffic was attributed to… you guessed it, video. Advertisers followed suit by increasing mobile video ad spend to $1.6 billion, which was a whopping 178% increase from the year before, and over 40% of the $3.9 billion online video ad market. And now that more cellular providers are offering unlimited data plans, these numbers will only continue to skyrocket – video’s dominance in mobile traffic is projected to grow another 15 points by 2020, and a majority of advertisers to expect their mobile spending to increase by at least 25% this year.
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Roseanne tells us how to use various text overlays on your video to best communicate your story... in style.
Advertisers are paying big bucks for branded video ads these days. In just the US alone, the number of digital video viewers is expected to grow by 17.4 million between 2017 and 2021, and digital video ad spending will follow suit by increasing 21% over the next two years. The immense budgets that have been allocated to video advertising are certainly justifiable, as digital video continues to be the best way for brands to reach and engage with their audiences – that is, of course, if it actually gets seen.
Topics: Video Monetization
The consumption of vertical video on mobile is at all time high, thanks to the roaring market disruptor Snapchat. To compete for a slice of the cake, other social platforms have not only launched Snapchat-style features like Instagram Stories, Facebook Stories, and WhatsApp Status in quick succession, but have also rapidly expanded their monetization capabilities to support vertical video ads on both desktop and mobile. Now vertical video feeds on Facebook will expand to the entire screen with one click on mobile – same as Twitter – and will transfer to a 9:16 floating player with no black bar letterboxing on desktop. For Snapchat and Instagram Stories, vertical video ads are naturally blending into users’ daily feeds.
Our Editorial Director Andie Lowenstein gives us her take on the current state of news coverage in the digital age: what’s changed, where it’s going, and how publishers should adapt accordingly.
It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!
We have a very exciting announcement to make – the innovative method used by our platform to generate videos from text-based content has officially been patented! You can read the full press release here.
Topics: Company News
With the media industry's current obsession with digital video ads, there seems to be something missing in the conversation: the videos. Article after article discusses the massive growth, spend, and performance of video ads; and there have been numerous hefty transactions within the space including AT&T's acquisition of Time Warner, Condé Nast's launch of Condé Nast Entertainment, and Adobe's acquisition of Tubemogul. But amongst all of the buzz and excitement, very little attention has been paid to the key ingredient in making it work, video inventory. In this balancing act, media publishers are responsible for the supply [video inventory], while brands & advertisers represent the demand [video ads]. At this point, the demand side of the scale is weighing heavier. Sure we have video superstars like BBC, Vice, and CNN, but the majority of mid-level and even major publications lack the quantity of video content needed to support the fast growing video ad industry.
Topics: Video Monetization
When you read the latest headline is your first reaction to run a quick Google search to get more information and see if it is true or do you automatically click ‘share’? As we saw during the 2016 US presidential election, it is most likely the latter.
The rise in the use of social media platforms for getting news has helped keep voters informed more than ever before, but has unfortunately been taken advantage of by some groups hungry for clickbait traffic. It has also created an exceptionally challenging and fast-paced news climate where publishers are competing to be the first on a user’s news feed. As a result, even credible publishers have been faulted for making mistakes and spreading sound bites that provide false information. This is especially detrimental as readers tend to absorb these sensational fabricated stories, but rarely notice their corrections. The fake news frenzy has gotten so bad that trust in mass media has dropped significantly.
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tami tells us how to create longer and profitable videos on Facebook.
Over the past few years, Facebook has become the number one destination for brands and marketers to share their content in video format - and these videos have performed best by following our favorite short, square, silent, and sexy mantra. These types of videos on the platform were great for reaching, building, and engaging with audiences, but not so great for generating revenue due to Facebook’s “walled garden” and anti-ad mentality. But now, Mark Zuckerberg wants you to forget about all of that and start creating long, vertical, audible and meaningful video content - and start making some real money.
Les élections présidentielles ont toujours été une période importante et intense pour les salles de rédactions françaises. Une fois n’est pas coutume, la campagne électorale 2017 va connaître de fort rebondissements. Depuis quelques mois, les journalistes tentent de trouver divers moyens pour toucher l’ensemble de la population de façon à ce que celle-ci soit la mieux informée possible. Un nouveau thème Wibbitz a été ajouté à notre plateforme de création automatisée de vidéos afin que les éditeurs de presse accomplissent leurs objectifs.
We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! This time we've chosen to spotlight our star partner TMZ, whose team has been killing the social video game with the help of our multiplatform publishing tools.
The success that Snapchat has seen over the last year – with their predominantly millennial audience – has inspired a new approach to video that has taken the social media sphere by storm. The vertical videos made up of short, infographic-styled ‘snippet’ clips first embraced by brands on Snapchat Discover have now become the standard format on Instagram Stories, and, most recently, Facebook Stories, and publishers like the Daily Mail have hired entire teams dedicated to Snapchat-styled video creation. As North American CEO Jon Steinberg told Digiday, “It’s a different canvas. Every snap is custom animation, custom experience, custom design. It’s the only platform where we have dedicated staffers.”
We’re excited to announce the launch of the Wibbitz Snippet, our Control Room's new automated video type – and the first tool for publishers and brands to automatically create vertical videos for Snapchat and Instagram Stories. Check out AdWeek's coverage of our new Snippet tool here!
Publishers no longer see video as a benchwarmer in their competition for online eyeballs, but a key piece of their editorial strategy to survive and thrive in today’s digital landscape. eMarketer predicts that more than 62% of the world’s internet users will watch digital video in 2017, and top-tier publishers like Time Inc., USA TODAY Sports, and Bonnier have solidified their spot in front of audiences with the help of Wibbitz’s automated video solution.
Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike. The question publishers are asking themselves is no longer if they should be producing video, but how often - and as mobile, social, and cord-cutting audiences continue to increase, the answer to that question is as much as possible. Which is why, by the end of last year, over 300 publishers partnered with Wibbitz to ramp up their video strategies - and the more videos they published, the more engagement, reach, and revenue they generated. We decided to take a closer look at our publishers’ video data in 2016 and noticed some more interesting trends that we just couldn’t keep to ourselves.
Check out our curated list of the best events for the publishing and media industry for the rest of this year. We will be updating the list as more industry events become finalized. Make sure to drop us a line and set up time to chat at the events Wibbitz team members are attending!
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tal tells us how to create A-list videos for entertainment news stories.
Topics: Editorial Resources
The vertical video trend buzz began in 2015 after the launch of Snapchat Discover. Two years later, Snapchat Discover has become a primary focal point in premium publishers’ video strategies – and vertical video has evolved into a standard format embraced by multiple platforms with mobile on the mind. And now, with the launch of our new set of vertical video creation tools, the Wibbitz Control Room platform now supports the production of vertically formatted videos, complete with text overlay, transitions, and effects, in under 6.8 minutes. By enabling publishers to take any story and create a video for it in multiple styles and formats, our platform has become a turnkey solution for multiplatform video distribution – which, regardless of approach, should be the number one priority for publishers in 2017 and beyond.
By the end of 2017, video content will represent 74% of all internet traffic – and more and more of this traffic is coming from social media platforms, where video continues to evolve as a storytelling medium for brands and publishers, friends and family. As of now, Facebook videos attract 500 million unique viewers every day, and 82% of Twitter users watch video content. But these “big brothers” have a lot of work to do if they want to hold their place at the top – 2016 showed us how a strong focus on users’ video experience could transform an unknown platform into a major competitor (read: Snapchat). So what should we expect in 2017? Here are 11 social media platforms that will be ramping up their video game this year:
The holiday season is right around the corner! It doesn’t matter whether you’re celebrating Christmas, Hanukkah, Kwanzaa; or none of the above, it’s still a much-needed break from the daily grind – or should we say – our laptops. Publishers might see a drop in their web traffic accordingly; however, some publishers are seeing great opportunities in social video – especially on Snapchat, where millennials are actively sharing their best party moments and holiday wishes all season long.
Publishers spend a huge amount of time and resources covering the stories that audiences care about. But if a tree falls and no one sees it… you know how it goes. It’s critical to make sure these stories are getting in front of target audiences, in the first places that they go to find them. According to a study by Parsely, social media drove 45% of traffic to last year’s biggest news stories – with Facebook accounting for a whopping 40%. However, as the platform’s changing algorithm and “walled garden” nature continue to be a cause for concern, many publishers have started to look for a more tried and true source of traffic: Search.
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley explains why real-time video coverage is critical for sports publishers - and which video practices work best for each type of sports story.
Topics: Editorial Resources
Audience interest in political news stories peaks as soon as a story breaks, and consumer demand for digestible video election coverage is at an all time high. For small-to-medium size political publishers like Reverb Press and National Review, producing the quantity and quality of video necessary to compete with legacy giants like CNN and Fox News is seemingly impossible – especially leading up to major events like the U.S. presidential election. These two publishers, while opposite on the political spectrum, were faced with a similar challenge: to establish a successful video strategy without a video team.