The Wibbitz Newsroom is our in-house editorial team that creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Newsroom’s Senior Editor Mariana Bialek walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.
The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.
The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.
TF1, the most established broadcast company in France, has chosen to partner with Wibbitz as its short-form digital video solution and advertising supply partner for the French market. The French media frontrunner will leverage our text-to-video platform to create videos for its website Metronews, as well as the LCI brand’s soon to be launched 24-hour video-focused news platform. TF1 will expand its digital video inventory by supplementing articles with automated videos created using Wibbitz, and will monetize Wibbitz videos with ads from its network of premium advertising partners.
Topics: Company News
Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.
The Wibbitz Newsroom is our in-house editorial team that creates daily Top Story news videos using our text-to-video Control Room platform. We chatted with Brad Popkin and Andie Lowenstein, our video experts in New York, to get their media editing tips for creating the most visually engaging short-form news videos.
Ad blocking technology is the digital version of consumers flipping through a newspaper or switching TV channels - albeit a much more serious concern for digital publishers dependent on data-driven advertising that only profits from actual views. According to the consulting firm Ovum, publishers lost $24 billion as a result of ad-blocking last year. While there’s no cure-all for digital ad avoidance, the media industry has started to tackle the problem head-on by experimenting with various anti-ad blocking strategies. Here are some of the most effective ways the media industry has responded to the war on ads:
When Facebook first opened their Instant Articles program to all publishers, the industry projected mixed feelings of excitement and apprehension, and understandably so. Facebook has already claimed the throne of social platforms, and publishers are wary of depending on traffic from a platform they had no control over. But now that Instant Articles has proved its worth in the form of increased revenue and traffic, publishers have no choice but to go all-in. In light of the most algorithm change that prioritizes user posts over publishers’, the industry tension has returned, and publishers can’t help but ask: is publishing on Facebook still worth it? We went ahead and weighed the pros and cons to evaluate whether Facebook Instant Articles still has a place within a successful content strategy.
As the creators of the award-winning AlphaGo bot can attest to, building automation technology to imitate a human’s decision process is an art in itself. Algorithms can be taught to follow an extensive set of combinations, but only a “human touch” can transform an end product into the champion of Go – or, in our case, a storytelling vessel that fellow humans will connect with. Yaron Bloch, our Head of Product, explains it best:
Topics: Product Updates
It’s a bit of an understatement to say that Facebook has a big grip on digital publishers. With over 76% of consumers choosing the social media behemoth as their favorite social media platform for news, along with the platform’s recent focus on nothing but video, developing a video strategy with Facebook’s native format in mind is essential for publishers to build, reach and engage with their online news audience.
Unfortunately, Facebook’s popularity has become somewhat of a Catch-22 for publishers. As the textbook definition for the industry buzzword ‘walled garden’, Facebook controls the distribution and monetization process–and essentially owns the publisher’s content–by making sure audiences remain within the platform as they browse through their feed. In order to drive traffic back to a publisher’s owned-and-operated site, a multi-platform content strategy must be in place to meet and reach digital audiences wherever they are. That means distributing video content across the following platforms, and adhering to the native video formats that each platform’s users have grown accustomed to.
Topics: Publishing Platforms