It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!
Working closely our publishing partners, our VP of Sales Ido Niv-Ron discovered an important trend that every publisher should follow to maximize engagement and ROI. You can find the original version of his article on Digiday here.
We’re excited to announce that Wibbitz has opened an office in the beautiful city of Paris, France to expand our existing presence in the region, and to support even more European publishers with our one-of-a-kind video solution. You can find the full press release here. Vous pouvez trouver le communiqué de presse en français, ici, et le blog en français au-dessous.
Topics: Company News
Automation has been revolutionizing the publishing and media industry as of late by providing new tools and solutions to better meet users’ consumption habits. Forbes, a global media company focused on business, technology and entrepreneurship, has set a prime example for future-minded publishers by proactively seeking out and adapting to new technologies and methods for digital storytelling. We’re thrilled to announce that Forbes has selected Wibbitz to supplement their existing digital content with videos created from our automated platform. You can find the full press release here.
Topics: Company News
If you’ve always wanted an assistant to make your everyday tasks at work easier, consider the ways automation has already been helping digital publishers. The recent influx of automated journalism can be largely attributed to The Associated Press, who began experimenting with then-fledgling startup Automated Insights to automate the creation of news content back in 2013. Since then, reputable journalists from the ICIJ to the Olympic games have been using smart machines to gather, analyze, and distribute news stories. Even the AP’s latest report, which covers how automation is benefiting publishers as of late, was written in “collaboration among two humans and multiple artificial intelligence systems.”
Topics: Editorial Resources
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Kyle gives us expert advice on creating evergreen video content that will stand the test of time.
Topics: Editorial Resources
The Wibbitz team strives to establish unique relationships with each of our partners. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. Themes change the look and feel of your video, including stylized text overlays, transitions, and visual effects.
Sports audiences are increasingly turning to their mobile screens for up-to-date stats, recaps and analyses from their favorite news outlets. It's critical for major sports publishers' websites to provide these audiences with a full content package that they can easily and quickly consume wherever they are – and video has become a key element for an optimum mobile experience. We're excited to announce that FOX Sports, the leading sports news publisher in the U.S., has chosen to implement Wibbitz's automated video solution into their editorial content strategy, in order to enhance their website's offering with engaging and top-quality video.
Topics: Company News
At this year's Digiday Publishing Summit, we heard from dozens of inspiring leaders covering the hottest topics in today's publishing and media industry. Check out Digiday's quick recap video (created in the Wibbitz platform!) to learn the 5 biggest takeaways from the conference:
Topics: Video Trends
As the demand for digestible video content skyrockets, even larger brands with abundant resources are finding it difficult to meet this demand. Publishers need to find new ways to ramp up their online video strategy in order to produce engaging videos that resonate with their audience at scale. We’re excited to announce that New York Daily News, New York’s leading news publisher, has selected Wibbitz to automate video production for their site and social media platforms. You can find the full press release here.
Topics: Company News
In a recent experiment, we tested out what will drive our audience to click more on an article. We created two Facebook posts: one with an image and a link to the article, and a second with the same link and a 10-second-long video teaser (Snippet) instead. The results were outstanding. The post with the video story generated 16 times more clicks, which in turn generated 16 times more traffic to our site.
Mobile video has gotten its fair share of buzz as of late, and for good reason – last year, Google found more than half of all web traffic to come from mobile, and according to Cisco, 60% of mobile data traffic was attributed to… you guessed it, video. Advertisers followed suit by increasing mobile video ad spend to $1.6 billion, which was a whopping 178% increase from the year before, and over 40% of the $3.9 billion online video ad market. And now that more cellular providers are offering unlimited data plans, these numbers will only continue to skyrocket – video’s dominance in mobile traffic is projected to grow another 15 points by 2020, and a majority of advertisers to expect their mobile spending to increase by at least 25% this year.
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Roseanne tells us how to use various text overlays on your video to best communicate your story... in style.
Advertisers are paying big bucks for branded video ads these days. In just the US alone, the number of digital video viewers is expected to grow by 17.4 million between 2017 and 2021, and digital video ad spending will follow suit by increasing 21% over the next two years. The immense budgets that have been allocated to video advertising are certainly justifiable, as digital video continues to be the best way for brands to reach and engage with their audiences – that is, of course, if it actually gets seen.
Topics: Video Monetization
The consumption of vertical video on mobile is at all time high, thanks to the roaring market disruptor Snapchat. To compete for a slice of the cake, other social platforms have not only launched Snapchat-style features like Instagram Stories, Facebook Stories, and WhatsApp Status in quick succession, but have also rapidly expanded their monetization capabilities to support vertical video ads on both desktop and mobile. Now vertical video feeds on Facebook will expand to the entire screen with one click on mobile – same as Twitter – and will transfer to a 9:16 floating player with no black bar letterboxing on desktop. For Snapchat and Instagram Stories, vertical video ads are naturally blending into users’ daily feeds.
Our Editorial Director Andie Lowenstein gives us her take on the current state of news coverage in the digital age: what’s changed, where it’s going, and how publishers should adapt accordingly.
We have a very exciting announcement to make – the innovative method used by our platform to generate videos from text-based content has officially been patented! You can read the full press release here.
Topics: Company News
With the media industry's current obsession with digital video ads, there seems to be something missing in the conversation: the videos. Article after article discusses the massive growth, spend, and performance of video ads; and there have been numerous hefty transactions within the space including AT&T's acquisition of Time Warner, Condé Nast's launch of Condé Nast Entertainment, and Adobe's acquisition of Tubemogul. But amongst all of the buzz and excitement, very little attention has been paid to the key ingredient in making it work, video inventory. In this balancing act, media publishers are responsible for the supply [video inventory], while brands & advertisers represent the demand [video ads]. At this point, the demand side of the scale is weighing heavier. Sure we have video superstars like BBC, Vice, and CNN, but the majority of mid-level and even major publications lack the quantity of video content needed to support the fast growing video ad industry.
Topics: Video Monetization
When you read the latest headline is your first reaction to run a quick Google search to get more information and see if it is true or do you automatically click ‘share’? As we saw during the 2016 US presidential election, it is most likely the latter.
The rise in the use of social media platforms for getting news has helped keep voters informed more than ever before, but has unfortunately been taken advantage of by some groups hungry for clickbait traffic. It has also created an exceptionally challenging and fast-paced news climate where publishers are competing to be the first on a user’s news feed. As a result, even credible publishers have been faulted for making mistakes and spreading sound bites that provide false information. This is especially detrimental as readers tend to absorb these sensational fabricated stories, but rarely notice their corrections. The fake news frenzy has gotten so bad that trust in mass media has dropped significantly.
Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tami tells us how to create longer and profitable videos on Facebook.
Over the past few years, Facebook has become the number one destination for brands and marketers to share their content in video format - and these videos have performed best by following our favorite short, square, silent, and sexy mantra. These types of videos on the platform were great for reaching, building, and engaging with audiences, but not so great for generating revenue due to Facebook’s “walled garden” and anti-ad mentality. But now, Mark Zuckerberg wants you to forget about all of that and start creating long, vertical, audible and meaningful video content - and start making some real money.
Les élections présidentielles ont toujours été une période importante et intense pour les salles de rédactions françaises. Une fois n’est pas coutume, la campagne électorale 2017 va connaître de fort rebondissements. Depuis quelques mois, les journalistes tentent de trouver divers moyens pour toucher l’ensemble de la population de façon à ce que celle-ci soit la mieux informée possible. Un nouveau thème Wibbitz a été ajouté à notre plateforme de création automatisée de vidéos afin que les éditeurs de presse accomplissent leurs objectifs.
We’re constantly inspired by the innovative ways that publishers leverage Wibbitz to create content their audiences love, so we decided they deserve a shoutout! This time we've chosen to spotlight our star partner TMZ, whose team has been killing the social video game with the help of our multiplatform publishing tools.
The success that Snapchat has seen over the last year – with their predominantly millennial audience – has inspired a new approach to video that has taken the social media sphere by storm. The vertical videos made up of short, infographic-styled ‘snippet’ clips first embraced by brands on Snapchat Discover have now become the standard format on Instagram Stories, and, most recently, Facebook Stories, and publishers like the Daily Mail have hired entire teams dedicated to Snapchat-styled video creation. As North American CEO Jon Steinberg told Digiday, “It’s a different canvas. Every snap is custom animation, custom experience, custom design. It’s the only platform where we have dedicated staffers.”
We’re excited to announce the launch of the Wibbitz Snippet, our Control Room's new automated video type – and the first tool for publishers and brands to automatically create vertical videos for Snapchat and Instagram Stories. Check out AdWeek's coverage of our new Snippet tool here!
Publishers no longer see video as a benchwarmer in their competition for online eyeballs, but a key piece of their editorial strategy to survive and thrive in today’s digital landscape. eMarketer predicts that more than 62% of the world’s internet users will watch digital video in 2017, and top-tier publishers like Time Inc., USA TODAY Sports, and Bonnier have solidified their spot in front of audiences with the help of Wibbitz’s automated video solution.
Whether you’re looking at social media feeds, mobile sites, advertising dollars, or global internet traffic in 2016, digital video became a top priority for digital publishers and advertisers alike. The question publishers are asking themselves is no longer if they should be producing video, but how often - and as mobile, social, and cord-cutting audiences continue to increase, the answer to that question is as much as possible. Which is why, by the end of last year, over 300 publishers partnered with Wibbitz to ramp up their video strategies - and the more videos they published, the more engagement, reach, and revenue they generated. We decided to take a closer look at our publishers’ video data in 2016 and noticed some more interesting trends that we just couldn’t keep to ourselves.