We’re excited to announce today that media technology giant Aol is working with Wibbitz to power automated video creation for its portfolio of brands, expanding on our existing video syndication relationship.
The Wibbitz Newsroom is our in-house editorial team that creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Newsroom’s Tamara Benzaquen guides us through the process of choosing the best type of video format for each news story.
Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.
We’re proud to announce that Reuters, the world’s largest multimedia news provider, has chosen to partner with Wibbitz to expand their existing news offering with automated video. Reuters is the number one choice for publishers all over the world looking to access real-time images, text and video footage for their breaking news stories. As of today, Reuters News Agency and Open Media Express customers will also have access to readily-packaged video summaries, created by the power of automation. You can read the full press release here, check out TechCrunch's coverage of the story here, or watch a quick video summary below!
Topics: Company News
We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place?
Topics: Industry Insider
The Wibbitz Newsroom is our in-house editorial team that creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Newsroom’s Senior Editor Mariana Bialek walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.
The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.
The presidential election season has always been an important time for U.S. newsrooms. But this year, and particularly these next few months, it's never been more important. Journalists must find ways to reach the entire U.S. voting population with ongoing, up-to-date campaign coverage so that citizens are as informed as possible come November. In order to help publishers fulfill this responsibility, a new Wibbitz Theme has been added to our automated video creation platform.
TF1, the most established broadcast company in France, has chosen to partner with Wibbitz as its short-form digital video solution and advertising supply partner for the French market. The French media frontrunner will leverage our text-to-video platform to create videos for its website Metronews, as well as the LCI brand’s soon to be launched 24-hour video-focused news platform. TF1 will expand its digital video inventory by supplementing articles with automated videos created using Wibbitz, and will monetize Wibbitz videos with ads from its network of premium advertising partners.
Topics: Company News
Increased user consumption on mobile screens and social platforms has made many readers unlikely to commit to articles that take more than a minute to read. Now that TL;DR has been officially deemed a legitimate term, it’s time to start considering legitimate solutions for those readers who want to know as much as possible, in the least possible time.
Topics: Video Trends