Wibbitz Weekly Roundup: Top 5 Stories in Media & Publishing

Posted by Li Zhao on May 19, 2017 9:32:00 AM

It’s a complex time for the media industry. Publishers are experimenting with new technologies, setting trends, and seeking out new ways to connect with their audiences on a daily basis - and we want to make sure you know about it. That’s why we’ve launched the Wibbitz Weekly Roundup, where we’ll curate the top five stories for the media and publishing industry into a minute-long video with the help of our automated text-to-video platform. Stay tuned every Friday to keep up with our roundup of essential industry news!

Topics: Editorial Resources, Video Trends

5 Publishers Sticking to Great Video Monetization Strategies

Posted by Elle Merritt on May 16, 2017 12:01:00 AM

It’s no secret that video adds immense value to a site. Videos are simply more engaging than static content and have proven to be an effective way to reach and maintain a solid audience. Not only does video provide a better user experience for the viewer, but, as digital video ad spend continues to surpass that of search and display, it’s also the best way to generate revenue.

Topics: Video Monetization

Infographic: The Creative AI Landscape

Posted by Sarah Hughes on May 11, 2017 9:00:00 AM

AI has been used to speed up processes and take over the busy work in multiple creative industries as of late. But can smart machines also be used to actually create content? We decided to answer that question by compiling 35 AI companies whose powerful technologies are automating the creation of four different types of content: text, audio, graphic design, and video. With these tools in hand, any content creator can tell their story in any way that they like. 

Topics: Editorial Resources, Video Trends

Millennials vs Generation Z: How everyone's favorite audience demographics are consuming media

Posted by Gal Shyli on May 9, 2017 12:44:42 PM

“Wait, how are you already on Snapchat?!”

For the first time in my 26-year-old life, I felt old. Watching my 10-year-old nephew Snapping away with such ease left me completely speechless. I couldn’t help but laugh as I recalled how foreign Snapchat, and Instagram for that matter, used to feel. I vividly remember trying to figure out filters and hashtags, while it appears like my nephew was born a pro. I can pinpoint the day my family got its first computer and how I anxiously awaited every connection to AIM so I could chat with my crush before my time on the shared computer expired...

Topics: Video Trends, Audience Insights

How Our WordPress Plugin Helps Publishers Streamline Video Distribution & Monetization

Posted by Sarah Hughes on May 4, 2017 3:35:04 PM

Thanks to its easy-to-use interface and its familiarity with writers all over the world, WordPress.org has evolved from its initial user base of small businesses and bloggers to become the most widely used open source Content Management System on the internet. In fact, WordPress now powers over 27% of all websites – 62% of which are owned by Inc. 5000’s top 100 fastest growing companies, along with leading publications like Wired, TechCrunch, Quartz, and BBC America.

Perhaps one of the biggest perks to running a site on WordPress is the ability to easily integrate it with every major platform through its 49,982 (and counting) plugins. And since our number one goal at Wibbitz is make it as easy as possible for every publisher to distribute and monetize video on every page of their site, it only made sense to build a WordPress plugin to do just that.

Topics: Product Updates, Video Monetization

A Word from the Wibbitz Editors: How to Create Videos for your Top Trending Articles

Posted by Bradley Popkin on May 2, 2017 12:19:08 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Bradley reveals how to create the most impactful videos for your top-trending articles.

Topics: Editorial Resources, Video Trends

The 80/20 Rule: How to Make the Biggest Impact with Video

Posted by Ido Niv-Ron on Apr 27, 2017 10:22:25 AM

Working closely our publishing partners, our VP of Sales Ido Niv-Ron discovered an important trend that every publisher should follow to maximize engagement and ROI. You can find the original version of his article on Digiday here.

Topics: Video Trends, Video Monetization

Wibbitz Announces New Office in France to Drive European Expansion

Posted by Yotam Cohen on Apr 25, 2017 12:01:00 AM

We’re excited to announce that Wibbitz has opened an office in the beautiful city of Paris, France to expand our existing presence in the region, and to support even more European publishers with our one-of-a-kind video solution. You can find the full press release here. Vous pouvez trouver le communiqué de presse en français, ici, et le blog en français au-dessous.

Topics: Company News

Forbes Partners with Wibbitz to Supplement Contributed Content with Automated Video

Posted by Zohar Dayan on Apr 20, 2017 12:27:50 PM

Automation has been revolutionizing the publishing and media industry as of late by providing new tools and solutions to better meet users’ consumption habits. Forbes, a global media company focused on business, technology and entrepreneurship, has set a prime example for future-minded publishers by proactively seeking out and adapting to new technologies and methods for digital storytelling. We’re thrilled to announce that Forbes has selected Wibbitz to supplement their existing digital content with videos created from our automated platform. You can find the full press release here.

Topics: Company News

5 Ways Automation is Benefiting Digital Publishers

Posted by Stephanie Ho on Apr 18, 2017 1:47:21 PM

If you’ve always wanted an assistant to make your everyday tasks at work easier, consider the ways automation has already been helping digital publishers. The recent influx of automated journalism can be largely attributed to The Associated Press, who began experimenting with then-fledgling startup Automated Insights to automate the creation of news content back in 2013. Since then, reputable journalists from the ICIJ to the Olympic games have been using smart machines to gather, analyze, and distribute news stories. Even the AP’s latest report, which covers how automation is benefiting publishers as of late, was written in “collaboration among two humans and multiple artificial intelligence systems.” 

Topics: Editorial Resources

A Word from the Wibbitz Editors: Best Practices for Creating Evergreen Video Content

Posted by Kyle Basedow on Apr 13, 2017 11:34:41 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In his guest post, Wibbitz Editor Kyle gives us expert advice on creating evergreen video content that will stand the test of time.

Topics: Editorial Resources

Wibbitz Video Themes: Find the perfect style for your story

Posted by Sarah Hughes on Apr 5, 2017 6:14:03 PM

The Wibbitz team strives to establish unique relationships with each of our partners. Every new feature, fix, and update to our Control Room platform is added to enhance value, minimize effort, and provide current solutions for a scalable digital video strategy—largely based on partner feedback. The ultimate goal of the Wibbitz Control Room is to provide all members of an editorial staff with the ability to easily create professional-quality videos, while still offering customization tools that cater to each publisher’s audience. One of these tools is the option to choose between built-in design and graphics packages, or Themes as we call them here at Wibbitz. Themes change the look and feel of your video, including stylized text overlays, transitions, and visual effects. 

Topics: Product Updates, Video Trends

FOX Sports Partners with Wibbitz, Empowering its Editorial Team to Produce Video

Posted by Zohar Dayan on Apr 4, 2017 12:01:00 AM

Sports audiences are increasingly turning to their mobile screens for up-to-date stats, recaps and analyses from their favorite news outlets. It's critical for major sports publishers' websites to provide these audiences with a full content package that they can easily and quickly consume wherever they are – and video has become a key element for an optimum mobile experience. We're excited to announce that FOX Sports, the leading sports news publisher in the U.S., has chosen to implement Wibbitz's automated video solution into their editorial content strategy, in order to enhance their website's offering with engaging and top-quality video. 

Topics: Company News

Five Things We Learned at the Digiday Publishing Summit 2017

Posted by Li Zhao on Apr 3, 2017 3:19:12 PM

At this year's Digiday Publishing Summit, we heard from dozens of inspiring leaders covering the hottest topics in today's publishing and media industry. Check out Digiday's quick recap video (created in the Wibbitz platform!) to learn the 5 biggest takeaways from the conference: 

Topics: Video Trends

New York Daily News Partners With Wibbitz to Power Automated Video Production

Posted by Zohar Dayan on Mar 30, 2017 8:58:00 AM

As the demand for digestible video content skyrockets, even larger brands with abundant resources are finding it difficult to meet this demand. Publishers need to find new ways to ramp up their online video strategy in order to produce engaging videos that resonate with their audience at scale. We’re excited to announce that New York Daily News, New York’s leading news publisher, has selected Wibbitz to automate video production for their site and social media platforms. You can find the full press release here.

Topics: Company News

How to Multiply Your Traffic from Social Media

Posted by Yaron Bloch on Mar 28, 2017 10:44:32 AM

In a recent experiment, we tested out what will drive our audience to click more on an article. We created two Facebook posts: one with an image and a link to the article, and a second with the same link and a 10-second-long video teaser (Snippet) instead. The results were outstanding. The post with the video story generated 16 times more clicks, which in turn generated 16 times more traffic to our site.

Topics: Publishing Platforms, Video Trends

5 Ways to Make Sure Your Videos are as Mobile-Friendly as Possible

Posted by Sarah Hughes on Mar 23, 2017 4:10:42 PM

Mobile video has gotten its fair share of buzz as of late, and for good reason – last year, Google found more than half of all web traffic to come from mobile, and according to Cisco, 60% of mobile data traffic was attributed to… you guessed it, video. Advertisers followed suit by increasing mobile video ad spend to $1.6 billion, which was a whopping 178% increase from the year before, and over 40% of the $3.9 billion online video ad market. And now that more cellular providers are offering unlimited data plans, these numbers will only continue to skyrocket – video’s dominance in mobile traffic is projected to grow another 15 points by 2020, and a majority of advertisers to expect their mobile spending to increase by at least 25% this year.

Topics: Video Trends, Video Monetization

A Word from the Wibbitz Editors: How to Use Text Overlays to Tell Your Video's Story in Style

Posted by Roseanne Tabachnik on Mar 21, 2017 1:13:32 PM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Roseanne tells us how to use various text overlays on your video to best communicate your story... in style.

Topics: Publishing Platforms, Editorial Resources

The Secret to Solving Your Video Ad Viewability Issues

Posted by Sarah Hughes on Mar 14, 2017 1:24:01 PM

Advertisers are paying big bucks for branded video ads these days. In just the US alone, the number of digital video viewers is expected to grow by 17.4 million between 2017 and 2021, and digital video ad spending will follow suit by increasing 21% over the next two years. The immense budgets that have been allocated to video advertising are certainly justifiable, as digital video continues to be the best way for brands to reach and engage with their audiences – that is, of course, if it actually gets seen.

Topics: Video Monetization

7 Stats That Show Why Vertical Video is King on Social Media

Posted by Li Zhao on Mar 9, 2017 3:34:51 PM
The consumption of vertical video on mobile is at all time high, thanks to the roaring market disruptor Snapchat. To compete for a slice of the cake, other social platforms have not only launched Snapchat-style features like Instagram Stories, Facebook Stories, and WhatsApp Status in quick succession, but have also rapidly expanded their monetization capabilities to support vertical video ads on both desktop and mobile. Now vertical video feeds on Facebook will expand to the entire screen with one click on mobile same as Twitter and will transfer to a 9:16 floating player with no black bar letterboxing on desktop. For Snapchat and Instagram Stories, vertical video ads are naturally blending into users’ daily feeds.

Topics: Publishing Platforms, Video Trends

The State of News Coverage

Posted by Andie Lowenstein on Mar 7, 2017 11:58:05 AM

Our Editorial Director Andie Lowenstein gives us her take on the current state of news coverage in the digital age: what’s changed, where it’s going, and how publishers should adapt accordingly.

Topics: Editorial Resources, Audience Insights

Wibbitz Secures New Patent for Automatically Transforming Text Into Video

Posted by Yotam Cohen on Mar 1, 2017 12:07:52 PM

We have a very exciting announcement to make – the innovative method used by our platform to generate videos from text-based content has officially been patented! You can read the full press release here.

Topics: Company News

Video Ads' Not-So-Simple Law of Supply And Demand

Posted by Hilary Kay on Feb 27, 2017 9:05:00 AM

With the media industry's current obsession with digital video ads, there seems to be something missing in the conversation: the videos. Article after article discusses the massive growth, spend, and performance of video ads; and there have been numerous hefty transactions within the space including AT&T's acquisition of Time Warner, Condé Nast's launch of Condé Nast Entertainment, and Adobe's acquisition of Tubemogul. But amongst all of the buzz and excitement, very little attention has been paid to the key ingredient in making it work, video inventory. In this balancing act, media publishers are responsible for the supply [video inventory], while brands & advertisers represent the demand [video ads]. At this point, the demand side of the scale is weighing heavier. Sure we have video superstars like BBC, Vice, and CNN, but the majority of mid-level and even major publications lack the quantity of video content needed to support the fast growing video ad industry.

Topics: Video Monetization

5 Tips to Make Sure Your News Video Isn’t Fake News

Posted by Gal Shyli on Feb 23, 2017 1:35:06 PM

When you read the latest headline is your first reaction to run a quick Google search to get more information and see if it is true or do you automatically click ‘share’? As we saw during the 2016 US presidential election, it is most likely the latter.

The rise in the use of social media platforms for getting news has helped keep voters informed more than ever before, but has unfortunately been taken advantage of by some groups hungry for clickbait traffic. It has also created an exceptionally challenging and fast-paced news climate where publishers are competing to be the first on a user’s news feed. As a result, even credible publishers have been faulted for making mistakes and spreading sound bites that provide false information. This is especially detrimental as readers tend to absorb these sensational fabricated stories, but rarely notice their corrections. The fake news frenzy has gotten so bad that trust in mass media has dropped significantly.

Topics: Editorial Resources, Video Trends

A Word from the Wibbitz Editors: How to Create Videos for Monetization on Facebook

Posted by Tamara Benzaquen on Feb 21, 2017 8:30:00 AM

Wibbitz's in-house editorial team creates daily Top Story news videos using our text-to-video Control Room platform. In her guest post, Wibbitz Editor Tami tells us how to create longer and profitable videos on Facebook.

Over the past few years, Facebook has become the number one destination for brands and marketers to share their content in video format - and these videos have performed best by following our favorite short, square, silent, and sexy mantra. These types of videos on the platform were great for reaching, building, and engaging with audiences, but not so great for generating revenue due to Facebook’s “walled garden” and anti-ad mentality. But now, Mark Zuckerberg wants you to forget about all of that and start creating long, vertical, audible and meaningful video content - and start making some real money.

Topics: Editorial Resources, Video Monetization