What Does the Rise of OTT Video Mean for Broadcast TV?

Posted by Li Zhao on Oct 19, 2016 12:25:50 PM

It's no surprise that Parks Associates named 2015 as "the Year of OTT." The emergence of the OTT market has contributed $25 billion in global revenue to the video industry. A study by Boston Consulting Group (BCG) also found that, while OTT currently accounts for about 5% of the video business worldwide, it is growing at a rate of 20% which is 10 times faster than the growth of traditional TV.

Hold on. What the heck is OTT, and why is it developing so fast?

Topics: Industry Insider, Video Trends

5 Things That Publishers Can Learn from Facebook Video Ads

Posted by Li Zhao on Oct 12, 2016 11:30:00 AM

As one of the 1.71 billion monthly active users on Facebook, did you notice that a surge of video content has been taking over your News Feed? Shareable, targeted, and engaging, digital videos are transforming the way that the public consumes information and therefore the way that publishers engage with their audiences. EMarketer estimated that Facebook accounts for 30% of all digital-advertising revenue, and is responsible for 38% of fast–growing mobile advertising revenue. The following tips are based on facts pulled from Facebook’s internal data, and may provide a hint about how to gain the upper hand in the game of video content creation.

Topics: Publishing Platforms, Video Trends

Infographic: Audience Adoption & Perception of Live Video, Chatbots, Wearables & VR

Posted by Sarah Hughes on Oct 5, 2016 1:25:41 PM

Live video, chatbots, wearables and VR are the latest technologies to have piqued the interest of publishers and media companies. According to eMarketer, a majority of industry executives are either planning or are already starting to invest in live video ads, and a new report from the IAB found "substantial growth potential" in virtual reality advertising, with publishers like the New York Times, Vice and Fox Sports already embracing the VR medium. 

Topics: Audience Insights

Aol and Wibbitz Team Up to Bring Automated Video to its Media Properties

Posted by Zohar Dayan on Sep 28, 2016 8:00:00 AM

We’re excited to announce today that media technology giant Aol is working with Wibbitz to power automated video creation for its portfolio of brands, expanding on our existing video syndication relationship. 

Topics: Company News

A Word From the Wibbitz Newsroom: How to Choose the Right Type of Video for Your Story

Posted by Tamara Benzaquen on Sep 21, 2016 11:04:54 AM

 The Wibbitz Newsroom is our in-house editorial team that creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Newsroom’s Tamara Benzaquen guides us through the process of choosing the best type of video for each news story.

Topics: Newsroom Resources, Industry Insider

Wibbitz Report - Live Video, Chatbots, Wearables & VR: Investing in the Future of News Technologies

Posted by Sarah Hughes on Sep 14, 2016 8:50:00 AM

Each new technology introduced into the media & publishing technology as of late has presented publishers with exciting new ways to distribute their content, and many publishers are scrambling to adapt to each new medium in fear of being left in the dust. Of course, investing in new solutions for content distribution is the first step for survival in the current digital media landscape. But in order to squeeze the most value out of these investments, publishers must also understand how each new technology is perceived in the minds of consumers - and which types of audiences actually plan on using them - as a way to get the news.

Topics: Audience Insights, Company News

Reuters Partners with Wibbitz to Enhance Multimedia News Offering for Publishers with Automated, Mobile-Ready Video

Posted by Zohar Dayan on Sep 13, 2016 11:24:17 AM

We’re proud to announce that Reuters, the world’s largest multimedia news provider, has chosen to partner with Wibbitz to expand their existing news offering with automated video. Reuters is the number one choice for publishers all over the world looking to access real-time images, text and video footage for their breaking news stories. As of today, Reuters News Agency and Open Media Express customers will also have access to readily-packaged video summaries, created by the power of automation. You can read the full press release here, check out TechCrunch's coverage of the story here, or watch a quick video summary below!

Topics: Company News

Automation Does Not Mean the Death of Quality, Thanks to Humans

Posted by Zohar Dayan on Sep 8, 2016 12:08:24 PM

We’ve reached an age where humans and technology are quite literally attached at the hip, but the level of resistance to technological advancement is still the same as when sawmills were introduced in the 1770s. Regardless of how many times the technologies in question become essential tools in both work and daily life, the same concerns are raised: Is this time different? Will this machine take my place? 

Topics: Industry Insider

A Word from the Wibbitz Newsroom: How to Set Your Video's Mood with Soundtracks

Posted by Mariana Bialek on Aug 17, 2016 1:16:36 PM

 The Wibbitz Newsroom is our in-house editorial team that creates daily Top Story news videos using our text-to-video Control Room platform. In this guest post, our Newsroom’s Senior Editor Mariana Bialek walks us through her soundtrack selection process and reveals how to set each video’s mood accordingly.

Topics: Newsroom Resources, Industry Insider

How to Create A Winning Instagram Video for the 2016 Olympics

Posted by Sarah Hughes on Aug 10, 2016 4:03:39 PM

The Summer Olympics has always been an important event for audiences and publishers alike. Just four years ago, the London Olympics became the most-watched TV event in U.S. history. Since then, the only thing that has really changed is the vast amount of opportunities that audiences now have to keep up with the Games, and that publishers have to keep up with those audiences. A majority of viewers are still watching live coverage on their television screens, but are increasingly dependent on mobile video platforms, or “second screens,” to keep up with and learn more about each event. As each platform jumps aboard the digital video train, publishers need to learn how to leverage each new opportunity to fully participate in this quadrennial event.

Topics: Publishing Platforms, Video Trends